Ch.14 Learning Act 1,2,3

Ch.14 Learning Act 1,2,3

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  Learning Activity 12– 14: Pitts & Stotlar, p. 325, Learning Activities 1 – 3 Paul Mattey ATH 530 Marketing in Athletic Administration Nova Southeastern University
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  1- Pete Rozelle formerNFL Commissioner founded NFL properties Inc in order to manage the NFL’s logos and the sale of official NFL merchandise. Larry Kent was hired by Pete Rozelle as the NFL’s first licensing director.
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  2. The followingsteps must be completed when registering a trademark. Step 1- A design search must be done which is to ensure that a new design does no infringe on a previously trademarked logo. This can be carried out by trademark attorneys which leads to step 2 Step 2- Hiring a trademark attorney. A trademark attorney will perform critical market research which will help you to avoid and legal matters of trademark infringement and help you determine if a trademark like the one being persured already exists. Step 3 would be the filing procedure. One would be very wise to seek the advice of an attorney on this also. 3. Below are the Visual Identity Standards for Missippii state University. Referenced from: http://www.msstate.edu/web/visualid/ (Mississippi State developed a comprehensive visual identity program for the first time in 1992 with the introduction of its first-ever trademark and specifications for how graphic symbols, including the university seal, should appropriately be used. Those standards did not incorporate athletic symbols.
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  In 2008, underthe leadership of then-president Robert H. "Doc" Foglesong, the trademarks and licensing committee, working with University Relations and a campus committee, was charged with revisiting t the guidelines with the goals of: bringing all university symbols under a uniform umbrella that would brand M Mississippi State; m modernizing the university wordmark to give it a more corporate look; modernizing and standardizing spirit symbols such as the bulldog and M- State. WHY HAVE STANDARD SYMBOLS? In addition to providing recognizable symbols that create brand consistency for the university, all registered MSU symbols generate licensing revenue for Mississippi State. Popular, appealing and unique MSU symbols bring great returns to the university in terms of institutional visibility and funds that support university scholarships and programs. To accomplish its goals, the committee worked with the university's licensing group, LRG of Winston-Salem, N.C., and Joe Bosack Design Co. of Pottsville, Pa., a firm specializing in brand identity development. Symbols generated by the Joe Bosack Design Group were approved in October, 2008 by then-Interim President Vance H. Watson. In order to protect the marks/logos of the university, the marks must be clearly identified each time they are used in any situation—printed material, websites, commercial goods, etc. Therefore, each mark must be identified as a registered mark of the university either by adding TM or ® after the mark. The seal of the university is a federally registered mark and must be identified as such with the ®. All of the new marks being introduced will carry the TM identifier until the federal registrations are finalized. WHEN WILL THE SYMBOLS BE USED? New symbols began being introduced in November 2008 so that retailers would have adequate lead time to order merchandise reflecting updated MSU marks. University units may begin using the marks simultaneously, replacing the 1992 version as they order new supplies of letterhead, design new publications, or have other official uses for the institutional symbols. Please use existing supplies before re-ordering with the new
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  graphics. If, after reviewingthe information here, you have questions about appropriate use of the symbols, please call University Relations at 662-325-3442. TRADEMARK AND LICENSING COMMITTEE/LOGO COMMITTEE (2008) Maridith Geuder, chair, Director of University RelationsLibba Andrews, Associate Director, Alumni AssociationDr. Angi Bourgeois, Assistant Professor, Art DepartmentBraxton Coombs, President, MSU Student AssociationCharlie Guest, MSU General CounselDr. Lisa Harris, Associate Vice President, Student AffairsSharon Hewlett, MSU Licensing ManagerCathy Lammons, Director, Shared Advancement Services, MSU FoundationMelissa Mixon, Interim Vice President, Division of Agriculture, Forestry and Veterinary MedicineMike Nemeth , Associate Athletic DirectorDr. Melvin Ray, Associate Vice President for ResearchHeather Rowe, Publications Coordinator, Bagley College of Engineering