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Chamber Quarterly Luncheon Final
Social media is a two-way communication channel that allows businesses to build customer relationships and loyalty. It provides opportunities for customer involvement in content creation alongside brands. While traditional media is one-way, social media grows rapidly due to its engagement of audiences. For businesses, success requires an active social media plan rather than just a presence. Even small, local businesses can benefit from social media if they interact regularly with customers.
Chamber Quarterly Luncheon Final
- 1. Social Media –What’s all the fuss about? The Facts and Figures Important to Your Business Today Kelli C. McLaughlin Communications Professional and Owner iGrow
- 2. What Does theTerm “Social Media” Mean Exactly??
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- 4. Keep it inPerspective – when compared to Traditional Media “Traditional” Media Content is Advertisers “place” their message around Limited opportunity for “Traditional Media” is a Educational the type and style of consumers to “react” one way instrument of Informative content their target immediately and communication consumer is most likely directly to the content. Entertaining to be frequenting
- 5. “Social” Media Give your audience an “Social Media” A two-way street that opportunity to be involved validates the customer Improve WOM, increase Also an instrument of in content creation, along relationship and builds customer service and communication. side your brand –. loyalty! encourage repeat A means to develop a customers Keep YOUR content It’s another way to build relationship. Educational, Informative the relationship…. Entertaining!! Another way to communicate – and so much more!
- 6. Wait!!... Do notabandon your traditional media!! People still watch TV It’s still about finding the right “mix” for reaching your TARGET and People still listen to the radio accomplishing a MARKETING OBJECTIVE! People can respond to a billboard or OOH advertising Use the traditional as a means to raise People still get print awareness for your magazines social activity People still respond to in-store POS displays And yes… people still read the local paper Think Integration!
- 7. Then why is“Social Media” causing such a fuss?
- 9. The answer isa resounding, YES!! It took from Feb 2004 till It took 38 years for October 2007, just over 4 radio to attract 50 years for Facebook to reach 50 million listeners. million worldwide users 13 years for television to attract 50 million viewers. Facebook currently has more than 400 million active users 100 million active users currently accessing Facebook through their mobile devices
- 10. Facebook’s growth aloneis astounding and it’s not just kids! Key Insights: •Facebook’s US user base grew from 42 million to 103 million in 2009. That’s a 144.9% growth rate! •The 55+ audience grew a whopping 922.7% in 2009. •The 35+ demographic now represents more than 30% of the entire user base. Facebook Demographics and Statistics Report 2010 – 145% Growth in 1 Year
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- 14. •Right now it’sabout building relationships, BROADCASTING JUNK!! getting the customer to move because of the value!! NOT selling... What value is your content providing? Education, Information or Entertainment??
- 15. It’s not enoughto simply have a presence… Have a plan to interact…
- 16. But I’m alocal small business – this doesn’t really apply to me…
- 17. Really… TOB Just over 100 Fans McDonald’s 1,929,612 Fans Lowe’s 94,038 Fans Tractor Supply 5,891 Fans
- 18. It’s a BIGsocial media world out there!!!
- 20. Where to gofor more information? http://mashable.com/guidebook/facebook/ http://mashable.com/guidebook/twitter/ Sources: •Mashable.com •Flickr •YouTube •WHAT THE F**K IS SOCIAL MEDIA? one year later* Marta Kagan, Managing Director, US for Espresso (integrated marketing agency) http://BrandInfiltration.com.