ChampFactor_Presentation for Prospect
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Lifechamp Sdn. Bhd. is a youth development company focused on nurturing youth potential through educational programs, operating under Quest Group, which has a long-standing history in consulting and training. Celex Media Sdn. Bhd. offers a digital content platform with over 300,000 titles, accessible globally on multiple devices, and partners with Zinio for enhanced digital reading experiences. The document outlines various marketing strategies and promotional activities aimed at increasing subscriptions among students across Malaysia.
ChampFactor_Presentation for Prospect
- 3. I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs, then I proceed to invent....
- 4. National Literacy Survey (2005) Malaysians still read an average of TWO books a year
- 6. The rich reads > 30 min
- 7. LifeChamp Sdn. Bhd. is a youth development company dedicated to accelerating the youth's journey to success. We provide a series of educational programs with the mission to build all-rounded youths who will ultimately grow to a champion in life. With a spirit of gratefulness, we strive to nurture as many youths to their greatest potential across Asia. LifeChamp Sdn. Bhd. is a subsidiary of Quest Group. Who We Are Quest Group has been established since 1984 and has enjoyed a leading position in the market place, covering the area of consulting, training, publishing, and event management. We have a proven track record and a history of quality and reliability. We have our own R&D unit which produces training systems and develops methodologies to cater to local norms and culture. Quest Group presently has offices in Kuala Lumpur, Singapore, Hong Kong and Shanghai with operations in Bangkok, Jakarta, Beijing and Australia.
- 9. Founded in early 2013, Celex Media Sdn. Bhd. is a Malaysian digital content aggregator, e-learning platform provider and distributor of e-books, e-magazines and e-textbooks. We carry more than 300,000 digital titles in our inventory. By the end of 2013, the company has more than 6,000 registered users. All services provided can be accessed using the computer or any mobile device from any location in the world. Our Partners Zinio, LLC provides digital publishing and marketing services worldwide. The company offers products and services that enable readers to experience publications in digital format; and ZINIO UNITY, a technology platform that brings published content to life with video, audio, flash, links, highlighting, search, and other interactivity directly to screens. The company was founded in 2001 and is based in San Francisco, California with additional offices in New York, London, Paris, Barcelona, and Taipei.
- 11. Bestseller Books
- 12. View the full list at www.champfactor.my 50 Digital International Magazines RM18,000
- 13. 50 Digital Bestseller Books And adding more every month… View the full list at www.champfactor.my
- 14. Read on any Devices PC, iPad, iPhone, Tablet, SmartPhone.
- 16. Target Market Form 6 . Politeknik . Kolej Matrikulasi Kolej Komuniti . College . University
- 18. We accept BB1M Vouchers (Period: Feb – July 2014) Licensed vendor to receive BB1M vouchers
- 21. Selecting Reps On Campus Goal: 100,000 subscribers
- 22. Marketing Plan Activity Compensation Stock Brokerage 6 – 10% Retail (accessory) sales 10% Retail 3 – 5% Insurance (after 2nd year renewal) 5 – 10% ChampFactor 20% (RM30 per voucher) Source: http://smallbusiness.chron.com/standard-sales-commission-rates-17414.html
- 23. If Hit 100 Redemptions Option #1 Option #2 OR
- 26. 15 Marketing Strategies • Librarian & Professor: 1- month trial offer • Booth Promotion • School Endorsement • Collaboration with uni bookstores • Promo from LifeChamp • Flyer & Poster (insertion in bulletin, on notice board/bus stop) • FB marketing • Lecture bash • Class-to-class presentation • Collaboration with student clubs • Movie Day • “Read on the Go” Campaign • Word-of-mouth from subscribers • College bashing
- 27. How to Enrol?
- 29. Q&A
Editor's Notes
- #2: Self-introduction Before I begin, I want to check if I am speaking to the right person. Would you have an interest to be my partner in an online reading club and make RM3,000 without having to sell or put any capital? YES OR NO? If no …just walk away. If ask…what is it?…just answer “do you have an interest first?” and if so I will have to ask you some questions to see if you qualify. If Yes….then say “ok”…I have to see if you qualify 1. Would you be willing to talk to one student in the university a day and let them know about this online reading club? 2. Would you be willing to spend 8 minutes to do that?
- #9: What LifeChamp does.
- #10: Explain both partners role. Maybe you are here because… You want to make more money in school while you are still studying But maybe you don’t know how and you haven’t had an opportunity to make money yet. You may be are clueless about how to make money as a student aside from taking part time job. And you don’t want to rely on your parents for money. You want to be able to buy something by yourself. But you may not want to get into an MLM business. Probably you are skeptical about it. Maybe selling insurance or unit trust doesn’t suit you either. What if you are really able to make a bit more money by yourself while you are in school. The benefits are enormous. Imagine you make a part-time income of RM10,000 in a short 3 months, what would you do with the money… Would you be able to pay for your education like tuition fee? Would you be able to buy IT gadgets that you have always longed for? Would you use it for investments to grow your capital? Perhaps what you need is an opportunity. An opportunity that is easy to do and not so time consuming while you still can focus on your school work and societal activities. Would you like that? We have this one opportunity that will make you over RM10,000 in the next 3 months. The market is as big as RM325 mil. We aim to get 4.5% which is RM15 million. And we want to share 1/3 with some of you here, which is RM5 million. Would you want to know more?
- #11: Let’s talk about the product first. Do you agree that magazines are expensive? The popular international magazines are gonna be more costly. 1-year subscription will cost about RM100-1000. One subscription of Forbes will cost RM200. One subscription of Economist will cost > RM700.
- #12: ChampFactor is an online intellectual resources platform that aims to make popular international magazines and best-seller books affordable to the masses. It is an approved online reading platform as part of the Malaysian government initiative to encourage reading habit.
- #13: 1-year subscription of our total collection is worth RM18,000.
- #14: We have 50+ Digital bestseller books in different categories, i.e. business, finance, self-help, lifestyle, fiction, non-fiction, biography, etc. and we are adding more every month.
- #15: The magazines reach our portal faster than the magazines reach the bookstore.
- #18: We are only promoting this at RM150 ONLY. Usually RM150 will only allow you to subscribe to maximum 1 magazine for 1 year or buy 3-5 books. Now with RM150, you can access to over RM18,000 worth of magazines and 50+ bestseller books for 1 year. Isn’t that amazing?
- #19: Government is giving away vouchers worth RM325 million to 1.3 million students. Our goal is to reach out to 4.5% = RM15 million IPTS: 600,000 students IPTA: 500,000 students Politeknik: 100,000 students Kolej Komuniti, Kolej Matrikulasi, Form 6: 100,000 What if there are adults who want to buy? Collect RM150 CASH!
- #20: Bonus: We are also giving away vouchers worth RM150 for F&B, clothing, fitness centre, spa, etc. Do you think the group who doesn’t read will likely to exchange the BB1M vouchers with F&B and clothing vouchers? - Appeal to the group who doesn’t read.
- #21: Every month we are organizing a lucky draw contest to give away amazing prizes for our users. The earlier they subscribe, the bigger their chances.
- #22: We are selecting a few representatives to be part of our distribution team. Only help your peers to redeem your vouchers. Only for people who are proactive and who want to make a decent income over the next few months. NOT for people who are passive and doesn’t want to take charge of your life. Our goal is to reach 100,000 subscribers in the next 3 months.
- #23: Representatives: Every sale RM30. Target = 100 sales. Partner: Every sale RM10 overriding commission. Because I will take RM10 overriding commission, so I will help you achieve your goals.
- #25: Option #3: 3D2N trip to Redang next year ONLY Accommodation. Not inclusive of transport.
- #28: Fill up this enrolment form NOW! LIMITED SPOTS: 10 Reps. First come first serve on that campus.
- #29: URL: www.champfactor.my