Download as PDF, PPTX
Chanel New Product
Chanel is a luxury fashion house known for its iconic designs. Some key points: - Founded in 1909 by Gabrielle "Coco" Chanel and known for its simplicity and quality materials like diamonds and leather. - Proposes expanding into pet luxury goods like collars, leashes and customized accessories to target affluent pet owners. - Suggests a new product line focus on pet accessories to capitalize on the growing pet goods market and affinity owners have for their pets. - Provides recommendations like expanding into new markets and product categories like men's cosmetics to continue success.
More Related Content
What's hot
Similar to Chanel New Product
![Case Study: Topshop [NYU]](https://cdn.slidesharecdn.com/ss_thumbnails/topshopfinalprojectnyu-130226142917-phpapp01-thumbnail.jpg?width=600ounds&width=560&fit=bounds)
Recently uploaded
![old rugged cross HYMN – 1 [Autosaved].pptx](https://cdn.slidesharecdn.com/ss_thumbnails/hymn1autosaved-251023124047-9b401fc6-thumbnail.jpg?width=600ounds&width=560&fit=bounds)
In this document
Powered by AI
Introduction to CHANEL and its founders, layout of presentation contents.
Timeline of CHANEL's history from Coco Chanel's birth in 1883 to major milestones, including product launches and change in designers.
Introduction of luxury pet products such as collars and leashes targeting affluent pet owners.
Growth statistics of the pet goods market, consumer spending patterns, and materials used in new products.
Description of product offerings, price ranges including high-end luxury items, market placement, and promotion strategies.
Direct and indirect competition mapping, focusing on how CHANEL positions itself within the market.
Strategic recommendations for attracting new customers, expanding product lines, and countering counterfeit products.