Change Agent 101: How to Make a Change in Your Community
This document outlines the characteristics and strategies of an effective change agent. It defines a change agent as someone who assumes leadership to catalyze positive change in a group. Key characteristics include knowledge, skills, curiosity, motivation, and communication. The document then lists 10 strategies for successful change agents: having a clear goal; choosing to lead; finding leverage points; planting seeds; developing a network; maintaining optimism; being creative; doing honest assessments; cultivating credibility; and continually questioning the status quo. The overall message is that change agents must have a vision, find allies, try different approaches, and persist despite setbacks to implement lasting change.
A change agent leads and catalyzes positive change. Key characteristics include knowledge, skills, curiosity, motivation, and communication.
Strategies to implement change include setting clear goals, taking ownership, leveraging opportunities, fostering networks, maintaining optimism, and being creatively tactical.
Encourages change agents to daily affirm their beliefs, recognize collective strength, and embrace standing alone for their values.
Change Agent 101: How to Make a Change in Your Community
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WHAT IS ACHANGE AGENT?
“Such a person assumes leadership
responsibilities and serves as a catalyst
for a group, stirring people up in an
effort to make positive change occur.”
- Social Change Model of Leadership
Development
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CHARACTERISTICS OF ACHANGE AGENT
• Knowledge
• Skills
• Curiosity
• Motivation
• Communication
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1. BE CLEARABOUT YOUR BIG GOAL
• What is it that you are really trying to accomplish?
• Do you have a vision of your end goal?
• Keeping the end goal in mind is critical to forward
movement.
• You will experience many setbacks on the way as some
of your tactics will fail.
• If you dwell on the latest setback it is easy to become
frustrated.
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2. CHOOSE ALEAD
• All too often, people see problems but wait for someone
else to address it.
• Leadership is a choice.
• If you see a problem, own it.
• And fix it.
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3. LOOK FORLEVERAGE POINTS
• Leverage points are places where you can achieve a
multiplier effect from focused efforts.
• Who has major say in your community?
• Who can you brainstorm with?
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4. PLANT LOTSOF SEEDS
• If you are looking to implement a major culture change,
you will need to start planting seeds in various parts of
the organization.
• Be on the constant lookout for:
• Opportunities for small wins
• New allies
• Ways to change the language used to discuss your issue
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5. DEVELOP ANETWORK
• Networks are key enablers for the change agent.
• Members of a network can provide each other
encouragement, ideas, and other support.
• They can also provide leverage by building support for
change in diverse parts of the organization.
• Networks also reinforce the fact that you are not alone – a
key factor in being able to persist.
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6. MAINTAIN YOUROPTIMISM
• “The optimist sees opportunity in every difficultly.”
• Optimism gives the enduring belief that, working with and
through others, we can make a difference
• Optimism is also infectious.
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7. BE CREATIVEABOUT TACTICS
• Keep the end goal in mind while you look for tactics that
will help you find ways to go over, under, around, or
through the obstacles.
• If one tactic doesn’t work, try something else.
• If you don’t have a knack for finding creative solutions,
partner with colleagues who do.
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8. BE HONESTIN YOUR ASSESSMENT
• What would happen if your change initiative is
implemented and then fails miserably?
• How would that impact your agency’s ability to perform
its mission?
• How much money and energy will have been wasted?
• Will it cause public embarrassment?
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9. CULTIVATE CREDIBILITY
•You need to take the time to cultivate your credibility in
your organization.
• Implementing some modest but innovative changes
within their immediate sphere of influence can help them
build credibility as an innovator and provide valuable
learning about how to get things done in the organization.
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10. KEEP ASKING“WHY?”
• Those who have been around for awhile may have
become accustomed to an absurd status quo.
• It’s important to find ways to keep the fresh perspective
of the newbie.
• “Just because you’ve always done it that way doesn’t
mean it’s not incredibly stupid.”
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