The webinar presented by Joanne Rinaldi on June 12, 2018, explores the complexities of culture change within organizations, distinguishing it from mere structural changes such as implementing new systems or products. Key topics include understanding the elements that influence culture, the need for a strategic approach to achieve real change, and the importance of aligning organizational behavior with desired outcomes. The session also outlines practical steps for initiating cultural transformation and highlights factors that can shape organizational culture.