âProgress is impossiblewithout change, and those
who cannot change their minds, cannot change
anythingâ
George Bernard Shaw
3.
WHAT IS CHANGE
MANAGEMENT?
ďśChange management is a collective term for all approaches
to preparing and supporting individuals, teams and
organizations in making organizational change
ďś In a fast changing environment, organizations have to cope
with new challenges every day - from changes in hiring
decisions to changes in economic scenario, from changing
compensation trends to managing mergers and acquisitions,
from changes in leadership to expanding business in new
markets
ďś Yet according to a 2013 Strategy&/Katzenbach Center
survey of global senior executives on culture and change
management, the success rate of major change initiatives is
only 54 percent
4.
WHY CHANGE HAPPENS?
ExternalForces of Change:
ď˘ An external force of change occurs from an outside
influence on the organization. The main external forces
of change:
ď˘ Globalization
ď˘ Workforce Diversity
ď˘ Ethical Behavior
ď˘ Technology
ď˘ Government regulations and policies
ď˘ Economical changes of the country
ď˘ Growing competition
ď˘ Changing market trends
ď˘ Mergers and Acquisitions
SOME FAMOUS EXAMPLESOF
EFFECTIVE CHANGE MANAGEMENT
ď˘ NOKIA:
THE JOURNEY OF NOKIA
Because Apple beat Nokia to market with its iPhone, the latter company missed its
opportunity to lead the smartphone revolution.
Understanding this all too well â Nokia has reinvented itself time and again in its
150-plus-year history â the Finland-based company hired a new CEO to take the
reins.
7.
COCA COLA:
ď˘ Inthe 1980s, Cokeâs biggest rival, Pepsi, was aggressively
targeting it. This caused Coca-Cola to re evaluate its offerings.
Eventually, the company decided to concoct a new, sweeter soda.
They called it simply New Coke.
ď˘ Unfortunately, the public didnât take too kindly to the new
beverage. But Cokeâs executives didnât let the mishap derail
their success.
ď˘ Quickly, management decided to pull New Coke and replace it
with the older, established formula. Lo and behold, Coca-Cola
Classic was born, and Coke maintained its market dominance.
8.
GE(General Electricals)
ď˘ WhenJack Welch assumed the top position at
General Electric in 1981, he inherited a company that
had a market value of $12 billion â certainly a modest
number, by todayâs standards. By the time he left in
1998, GE was worth $280 billion.
ď˘ While leading GE, Welch was charged with the task of
making the conglomerate better by any means
necessary.
ď˘ With his gut telling him that his company was due for a
complete overhaul, Welch decided to implement Six
Sigma at GE in 1995
9.
Amazon:
ď˘ Ever sinceAmazon went online in 1995, the e-commerce juggernaut
has undergone a slew of changes
ď˘ When the Seattle-based company first launched its website, all it
sold was books. Gradually, Jeff Bezos and his team expanded
Amazonâs offerings to include things like CDs and DVDs.
ď˘ Bezos said he wanted his store to become the worldâs largest, so he
worked hard toward meeting that goal â whether that meant
offering new products, launching Amazon Prime, launching Amazon
Instant Video ... the list goes on and on.
ď˘ Today, Amazon sells more than 200 million products to customers all
over the world.
10.
WHAT HAPPENS WHENTHINGS
CHANGES?
There are three major hurdles to overcome.
1. Change fatigue: the exhaustion that sets in
when people feel pressured to make too many
transitions at once
2. Change initiatives: because companies lack
the skills to ensure that change can be
sustained over time.
3. Transformation efforts: 44 percent of
employees reported not understanding the
changes they were expected to make, and 38
percent said they didnât agree with the changes.
11.
THE EMPLOYEE
PERSPECTIVE
âChange isthe new permanent, but no change is permanentâ
Kurt Lewin, a German-American psychologist, explained the
process of change in three steps:
ď˘ Unfreeze â When the existing ways need to be let go of
ď˘ Transition â Adopting the change or the new way of doing things
ď˘ Refreeze â Making the new way âbusiness-as usualâ and a part of
routine
ď§ The basis of these stages is the behaviour of an individual in
different situations and how he reacts to changes happening
around.
ď§ How this behaviour is channeled in a positive way depends on the
way it is managed as changes which have a direct impact on
employees require the maximum coping with and might even
prove tough to handle.
12.
REACTIONS TO CHANGE
ď˘Denial: When a change is announced there may be some employees who
feel that the change is not necessary. They may be reluctant to listen or
deny any facts or information presented to support the change.
ď˘ Resistance: With any level of change, there may be employees who will
resist the change. Resistance is very common and stems from a fear of
the unknown. Not knowing how an event is going to turn out can be a
frightening event for those who go through the change.
ď˘ Anger: When change occurs and the norm is uprooted, people can
sometimes experience anger. Employees may then lash out and become
uncooperative during this time.
ď˘ Indifference: Some employees just may not care, or the change may
not have an impact on their routines or work. Be wary of this, as the
change may be intended to have an impact, if the individual is
indifferent about it the change then they may not understand or accept
it.
ď˘ Acceptance: We hope that changes generally occur for the better and
have a positive influence on those involved. Even with positive change,
acceptance may not happen right away, however is should occur quicker
as opposed to when the change is perceived to be negative.
WHY IS MANAGINGCHANGE IMPORTANT?
Mckinsey research indicates a high failure rate of Change
Programs as being around 70% (McKinsey, 2015).
Contributing factors include:
ď˘ an unclear âfuture state visionâ
ď˘ lack of leadership alignment
ď˘ passive or active resistance
ď˘ poor culture or behavioural norms
ď˘ ineffective engagement and communication
ď˘ underestimation of change impacts
ď˘ lack of coordination across functions
ď˘ a lack of change capability and maturity within
organization
16.
TYPES OF CHANGES
Incremental:
Processor system improvement or upgrades
Change support is focused on human centred design, user experience and adoption
Episodic:
Infrequent and short-term
Often comprising strategic or scheduled programs or projects of change
Examples include new enterprise systems or new organisational design
Usually confined to one business unit/ department
Transformational:
Multiple types of change impacts occur at once: culture, leadership, operating model, technology,
process, customer, location, business model
Multiple parts of the organisation impacted such as finance, HR, operations, retail, supply chain, sales
and marketing, customer support, technology
Requires a holistic and strategic view of change management carefully to avoid risk
18.
ELEMENTS OF CHANGEMANAGEMENT STRATEGY
â˘What is the scope of the change?
â˘How many people will be impacted?
â˘Who is being impacted?
â˘Are people being impacted the same or are they experiencing the change differently?
â˘What is being changed (processes, systems, job roles, etc.)?
â˘What is the timeframe for the change?
Situational
Awareness of the
change
â˘What is the perceived need for this change among employees and managers?
â˘How have past changes been managed?
â˘Is there a shared vision for the organization?
â˘How much change is going on right now?
Organizational
Attributes
â˘Are particular regions or divisions impacted differently than others?
â˘Were certain groups advocating a different solution to the same problem?
â˘Are some groups heavily invested with how things are done today?
Change management
strategy analysis
19.
HOW TO SETUP A CHANGE FRAMEWORK
Step 1: Understand change early
Step 2: Set the change strategy
Step 3: Engagement approach and actions
Step 4: Execution
20.
CHANGE MANAGEMENT TEAM
ď˘Project or Change Manager(external or internal)
ď˘ Financial Analyst
ď˘ Business unit liasion
ď˘ Team members
(HR executive, executive operations, logistics manager,
marketing and sales executive)
ď˘ Reviewing officer
(Director, Chairman, COO)
21.
CONCLUSION
ď˘ Develop achange management team and create
supportive alliances
ď˘ Communicate your plans, take your vision from
idea to action, and overcome challenges along the
way
ď˘ Measure your success, review lessons learned, and
build a culture of constant improvement.