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changing the way we talk about recycling
The document discusses the need to change the way recycling is communicated to the public. It notes that the recycling industry is facing challenges, and people are confused by inconsistent recycling systems and instructions. While most people want to recycle, they lose interest if it is not easy or convenient. The document recommends focusing messaging on how recycling saves money and creates jobs rather than technical terms. It suggests using simple language, positive messages, and engaging formats like social media to clearly explain recycling and make it easier for people to participate.
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changing the way we talk about recycling
- 1. changing the way wetalk about recycling Monica Boehringer Refuse and Recycling Coordinator City of Manassas
- 2. What is thepublic perception of recycling?
- 3. What influencers andthe media believe Industry • The current business model for recycling is in “crisis.” • The recycling industry has not compensated for the “evolving ton.” • Commodity prices have plummeted and common recyclables have lost value.
- 4. Jurisdictions • Incompatible localsystems make recycling confusing for residents. • Jurisdictions have set their sites too high on “zero waste” without considering issues within the recycling industry. What influencers and the media believe
- 5. Citizens • Citizens practice“wishful recycling” on the outside chance they may get it right. • Single stream recycling leads to contamination of recyclable material. • Citizens are tired of trying to recycle. What influencers and the media believe
- 6. • 94% recycle •9% don’t think it’s necessary According to a 2014 Harris Poll* on behalf of Institute of Scrap Recycling Industries (ISRI) *2,000 Americans surveyed
- 7. According to a2014 Harris Poll* on behalf of Institute of Scrap Recycling Industries (ISRI) *2,000 Americans surveyed • 90% believe recycling should be made easier • 62% say that if a product is not easy or convenient to recycle – they won’t do it.
- 8. Conclusion: People want torecycle – they’re just confused … The industry and jurisdictions have sent: • mixed messages • confusing instructions • poor explanations
- 10. For the past29 years … the public have been led to associate recycling with: • energy consumption • decreasing pollution • preserving natural resources
- 11. Make recycling relevant Savesmoney by reducing the amount of waste sent to landfill. Helps create local jobs and supports local businesses. Improves public health. Reduces the need to waste natural resources.
- 12. Aren’t we alreadysaying that? According to the EPA: • Reduces the amount of waste sent to landfills and incinerators. • Conserves natural resources such as timber, water, and minerals. • Prevents pollution by reducing the need to collect new raw materials. • Saves energy. • Reduces greenhouse gas emissions that contribute to global climate change. • Helps sustain the environment for future generations. • Helps create new well-paying jobs in the recycling and manufacturing industries in the United States.
- 13. Think about it… Humans now have a shorter attention span than a goldfish …. AND Nearly 50% of all American Adults have limited literacy skills … Industry and jurisdictions need to think about how they communicate! THEN IF
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- 16. Recycling is Good It fitsmy lifestyle It’s not too hard It’s the “right” thing to do It works I set it out on Tuesday I want to do this My friends do it too I can do this I will do this I did it! I recycled! What it looks like when you add recycling!
- 17. Developing clear, coherentmessages
- 18. Effective Public Engagement: 1.Presents the issue 2. Provides information 3. Seeks agreement 4. Asks for cooperation 5. Stimulates action
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- 22. It’s sounds likeyou’re explaining the plot of Game of Thrones
- 23. • Keep messagesclear • Talk in pictures • Use simple language • Stay positive • Be creative 5 Fast Tips for Better Communication
- 25. Putting theory intopractice in written communication• Presents the issue • Provides information • Seeks agreement • Asks for cooperation • Stimulates action • Recycling • Saves Money/Creates Jobs/Improves Quality of life • Want to help? • Sort your recycling • Set it out Tuesday Theory Practice
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- 27. Using new andsocial media to spread the word Finally!! • Don’t get too technical • Never use acronyms • Use appropriate language for media format • Make sure that your pages and information are mobile friendly! The Pew Research Center tells us that 64% of American adults now own a smartphone of some kind. • Keep sentences to 25 words or less. • Paragraphs should not be longer than 3 sentences. • Use lists and links • Keep formatting simple
- 28. Thank you! Monica Boehringer Refuseand Recycling Coordinator City of Manassas Phone: (703) 257 -8252 Email: [email protected] “I know it may seem small and insignificant, but it’s not about what it is, it’s about what it can become.” ~The Lorax