This document outlines the methodology used in a research study. It describes the research design as descriptive to provide in-depth analysis and understanding. Primary data was collected through questionnaires and interviews, while secondary data came from recent research papers. The deductive approach was used to develop hypotheses based on existing theories. The positivism philosophy was applied to quantitatively analyze secondary data sources using statistical methods. Both quantitative and qualitative secondary data in the form of transcripts were analyzed to identify themes and critically evaluate sustainability trends related to the research topic.