Copyright © 2012 Cengage Learning
8e
BUSINESS COMMUNICATION
In Person, In Print, Online
Chapter 1
Understanding Business Communication
Copyright © 2012 Cengage Learning
Understanding Business Communication
Components
of
Communicatio
n
Communicatio
n
Barriers
Communicatio
n Media
Choices
Legal and
Ethical
Communicatio
n
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums |
Ethics
Components of Communication p.5-7
Message
Filter Medium
Noise Noise
Feedback
Feedback
Message
Stimulus Destinatio
n
Filter Medium
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Components of Communication
• An event that creates a need to
communicate
Stimulus
• Perception based on one’s
knowledge, experience, and
viewpoints
Filter
• The information (either verbal or
nonverbal) that is communicated
Message
• The form of a message—for example,
an email or phone call
Medium
• The point when control passes from
the sender to the receiver
Destination
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
• Reactions from receivers that
may affect future
communication.
Feedback
• Distractions from the
communication.
Noise
Components of Communication
Cont./
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Directions of Formal Communication
Downward Communication
Flow of information from managers to their
employees (people who report to them)
Upward Communication
Flow of information from lower-level
employees to upper-level employees or
managers
Lateral (or Horizontal) Communication
Flow of information among peers within
an organization
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
The Informal Communication Network
 Informal Communication transmits
information through unofficial channels within
the organization.
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
The Grapevine
 Informal Communication Network is also
called Grapevine
• The Grapevine will takeover if there is
no formal communication.
 Grapevine allows people to share
information in person, while eating or
having coffee.
[Click to edit Master title style]
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Verbal Communication Barriers
Inadequate
Knowledge or
Vocabulary
Differences in
Interpretation
Language
Differences
Inappropriate
Use of
Expressions
Overabstraction
and Ambiguity
Polarization
[Click to edit Master title style]
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
• Refers to the lateral dictionary
meaning of a word.
Denotation
• Refers to the subjective,
emotional, meaning that is
attached to a word.
Connotation
Differences in Interpretation
[Click to edit Master title style]
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Components of Communication
• Is an expression often short-lived and id
with a specific group of people. Business
include terms such as "bottom-line”
Slang
• Is the technical terminology used within
specialized groups.
Jargon
• Are expressions used instead of words th
may be offensive or inappropriate. Sens
communicators use examples such as “p
away which sound more pleasant than “
Euphemisms
Inappropriate Use of Expressions
[Click to edit Master title style]
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Do You Know These Terms?
• Search Engine Optimization: improving the visibility
of websites in search engines
SEO
• Joint Photographic Experts Group: a
compression technique for color images
JPEG
• Sending tweets that others wrote on
Twitter
Retwee
t
• Voice over Internet Protocol: used for
making Internet phone calls
VoIP
• A quick fix for a programming defect
Patc
h
Common Computer Jargon
[Click to edit Master title style]
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Components of Communication
• Identifies an idea or a feeling instead of a conc
For example “Communication”
Abstract
word
• A word that identifies something that can be se
touched. For example “Newspaper”
Concret
e word
• Are too broad for business communication.
include a few, some, several and far away.
Ambiguou
s terms
Over-abstraction and Ambigui
[Click to edit Master title style]
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Nonverbal Communication Barriers
Inappropriate
or Conflicting
Signals
Differences in
Perception
Inappropriate
Emotions
Distractions
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Traditional Communication Channels
Written Communication Examples
• Colorful brochures
• Financial statements
• Solicitation letters
• Complex reports
• Periodicals (magazines, journals,
newspapers)
Oral Communication Examples
• One-on-one meetings
• Team meetings
• Conferences
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Technology-Based Communication Channels
Email, Phone,
Voice Mail
Instant and
Text
Messaging
Social Media
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Instant Texting Messaging useful in business tasks
m
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6. Providing instant reminders
[Click to edit Master title style]
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Social Media Examples
[Click to edit Master title style]
Copyright
©
2012
Cengage
Learning
Nonverbal | Listening | Social Media | Voice and Text | Meetings
Blogs
mpanies use
ogs to
nnect with
mployees and
stomers
2. Micro-blogs
Used for short
messages with
timely
information
3. Multimedia
Incorporate
several forms of
media for
example,
corporate videos
is used to
promote products
and services
4. Wikis
Online spaces
where people
collaborate
5. Social
networking
For
communities of
people who
share common
interests or
activities
Use of Social Media
[Click to edit Master title style]
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Communication Media Choices
RICH LEAN
Face-to-Face Meeting
Videoconferencing
Teleconferencing
Phone Call
Voice Message
Blog
Microblog
Brochure
Newsletter
Flier
IM
In-Person Oral Presentation
Online Meeting Video
Vlog
Report Email
Text Message
[Click to edit Master title style]
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Choosing Communication Media
Relationship Considerations
• New or existing relationship?
• Good news or bad?
• Feedback needed?
• Audience level and preference?
• Likely audience reaction?
• Confidential message?
• Documentation needed?
[Click to edit Master title style]
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Choosing Communication Media
Relationship Considerations
• New or existing relationship?
• Good news or bad?
• Feedback needed?
• Audience level and preference?
• Likely audience reaction?
• Confidential message?
• Documentation needed?
Logistical Considerations
• Length and complexity of the message?
• Number and location of recipients?
• Urgency of the message?
• Probability of audience understanding?
• Access to technology?
[Click to edit Master title style]
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
How to Avoid Legal Consequences
• Follow your company’s guidelines and
policies regarding email and other
communication.
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Types of Ethics
Professional Ethics
Defined by an organization
Copyright
©
2012
Cengage
Learning
Components | Barriers | Mediums | Ethics
Ethical Decision Making Questions to consider
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chapter 1.pptx,,,,business communication

  • 1.
    Copyright © 2012Cengage Learning 8e BUSINESS COMMUNICATION In Person, In Print, Online Chapter 1 Understanding Business Communication
  • 2.
    Copyright © 2012Cengage Learning Understanding Business Communication Components of Communicatio n Communicatio n Barriers Communicatio n Media Choices Legal and Ethical Communicatio n
  • 3.
    Copyright © 2012 Cengage Learning Components | Barriers| Mediums | Ethics Components of Communication p.5-7 Message Filter Medium Noise Noise Feedback Feedback Message Stimulus Destinatio n Filter Medium
  • 4.
    Copyright © 2012 Cengage Learning Components | Barriers| Mediums | Ethics Components of Communication • An event that creates a need to communicate Stimulus • Perception based on one’s knowledge, experience, and viewpoints Filter • The information (either verbal or nonverbal) that is communicated Message • The form of a message—for example, an email or phone call Medium • The point when control passes from the sender to the receiver Destination
  • 5.
    Copyright © 2012 Cengage Learning Components | Barriers| Mediums | Ethics • Reactions from receivers that may affect future communication. Feedback • Distractions from the communication. Noise Components of Communication Cont./
  • 6.
    Copyright © 2012 Cengage Learning Components | Barriers| Mediums | Ethics Directions of Formal Communication Downward Communication Flow of information from managers to their employees (people who report to them) Upward Communication Flow of information from lower-level employees to upper-level employees or managers Lateral (or Horizontal) Communication Flow of information among peers within an organization
  • 7.
    Copyright © 2012 Cengage Learning Components | Barriers| Mediums | Ethics The Informal Communication Network  Informal Communication transmits information through unofficial channels within the organization.
  • 8.
    Copyright © 2012 Cengage Learning Components | Barriers| Mediums | Ethics The Grapevine  Informal Communication Network is also called Grapevine • The Grapevine will takeover if there is no formal communication.  Grapevine allows people to share information in person, while eating or having coffee.
  • 9.
    [Click to editMaster title style] Copyright © 2012 Cengage Learning Components | Barriers | Mediums | Ethics Verbal Communication Barriers Inadequate Knowledge or Vocabulary Differences in Interpretation Language Differences Inappropriate Use of Expressions Overabstraction and Ambiguity Polarization
  • 10.
    [Click to editMaster title style] Copyright © 2012 Cengage Learning Components | Barriers | Mediums | Ethics • Refers to the lateral dictionary meaning of a word. Denotation • Refers to the subjective, emotional, meaning that is attached to a word. Connotation Differences in Interpretation
  • 11.
    [Click to editMaster title style] Copyright © 2012 Cengage Learning Components | Barriers | Mediums | Ethics Components of Communication • Is an expression often short-lived and id with a specific group of people. Business include terms such as "bottom-line” Slang • Is the technical terminology used within specialized groups. Jargon • Are expressions used instead of words th may be offensive or inappropriate. Sens communicators use examples such as “p away which sound more pleasant than “ Euphemisms Inappropriate Use of Expressions
  • 12.
    [Click to editMaster title style] Copyright © 2012 Cengage Learning Components | Barriers | Mediums | Ethics Do You Know These Terms? • Search Engine Optimization: improving the visibility of websites in search engines SEO • Joint Photographic Experts Group: a compression technique for color images JPEG • Sending tweets that others wrote on Twitter Retwee t • Voice over Internet Protocol: used for making Internet phone calls VoIP • A quick fix for a programming defect Patc h Common Computer Jargon
  • 13.
    [Click to editMaster title style] Copyright © 2012 Cengage Learning Components | Barriers | Mediums | Ethics Components of Communication • Identifies an idea or a feeling instead of a conc For example “Communication” Abstract word • A word that identifies something that can be se touched. For example “Newspaper” Concret e word • Are too broad for business communication. include a few, some, several and far away. Ambiguou s terms Over-abstraction and Ambigui
  • 14.
    [Click to editMaster title style] Copyright © 2012 Cengage Learning Components | Barriers | Mediums | Ethics Nonverbal Communication Barriers Inappropriate or Conflicting Signals Differences in Perception Inappropriate Emotions Distractions
  • 15.
    Copyright © 2012 Cengage Learning Components | Barriers| Mediums | Ethics Traditional Communication Channels Written Communication Examples • Colorful brochures • Financial statements • Solicitation letters • Complex reports • Periodicals (magazines, journals, newspapers) Oral Communication Examples • One-on-one meetings • Team meetings • Conferences
  • 16.
    Copyright © 2012 Cengage Learning Components | Barriers| Mediums | Ethics Technology-Based Communication Channels Email, Phone, Voice Mail Instant and Text Messaging Social Media
  • 17.
    Copyright © 2012 Cengage Learning Components | Barriers| Mediums | Ethics Instant Texting Messaging useful in business tasks m i n g d e l i v e r i e s p r o d u c t s a l e r t s f a s t c l i e n t c o n t a c t r n e w p r o d u c t s o r s p o r t a n t i n f o r m a t i o n 6. Providing instant reminders
  • 18.
    [Click to editMaster title style] Copyright © 2012 Cengage Learning Components | Barriers | Mediums | Ethics Social Media Examples
  • 19.
    [Click to editMaster title style] Copyright © 2012 Cengage Learning Nonverbal | Listening | Social Media | Voice and Text | Meetings Blogs mpanies use ogs to nnect with mployees and stomers 2. Micro-blogs Used for short messages with timely information 3. Multimedia Incorporate several forms of media for example, corporate videos is used to promote products and services 4. Wikis Online spaces where people collaborate 5. Social networking For communities of people who share common interests or activities Use of Social Media
  • 20.
    [Click to editMaster title style] Copyright © 2012 Cengage Learning Components | Barriers | Mediums | Ethics Communication Media Choices RICH LEAN Face-to-Face Meeting Videoconferencing Teleconferencing Phone Call Voice Message Blog Microblog Brochure Newsletter Flier IM In-Person Oral Presentation Online Meeting Video Vlog Report Email Text Message
  • 21.
    [Click to editMaster title style] Copyright © 2012 Cengage Learning Components | Barriers | Mediums | Ethics Choosing Communication Media Relationship Considerations • New or existing relationship? • Good news or bad? • Feedback needed? • Audience level and preference? • Likely audience reaction? • Confidential message? • Documentation needed?
  • 22.
    [Click to editMaster title style] Copyright © 2012 Cengage Learning Components | Barriers | Mediums | Ethics Choosing Communication Media Relationship Considerations • New or existing relationship? • Good news or bad? • Feedback needed? • Audience level and preference? • Likely audience reaction? • Confidential message? • Documentation needed? Logistical Considerations • Length and complexity of the message? • Number and location of recipients? • Urgency of the message? • Probability of audience understanding? • Access to technology?
  • 23.
    [Click to editMaster title style] Copyright © 2012 Cengage Learning Components | Barriers | Mediums | Ethics How to Avoid Legal Consequences • Follow your company’s guidelines and policies regarding email and other communication.
  • 24.
    Copyright © 2012 Cengage Learning Components | Barriers| Mediums | Ethics Types of Ethics Professional Ethics Defined by an organization
  • 25.
    Copyright © 2012 Cengage Learning Components | Barriers| Mediums | Ethics Ethical Decision Making Questions to consider a c t i o n l e g a l ? y o u r c o m p a n y ’ s p o l i c i e e d b y y o u r d e c i s i o n a n c o m p l y w i t h c o m p a n y v a o u f e e l a f t e r t h e d e c i s

Editor's Notes

  • #1 There are videos embedded in the PowerPoint slides that are available on the Instructor’s Resource CD (ISBN 9781133188551).