This document outlines 5 key elements of effective writing: 1) Clarity, so the writing does not confuse the reader; 2) Form, with a beginning, middle, and end that draws readers in and is satisfying; 3) Emotion, so the text evokes an emotional response from the reader; 4) Meaning and connection, so the writing connects to people or situations the reader can relate to; and 5) Language, where the author carefully chooses powerful words without cliches or unnecessary adjectives and adverbs.