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Chicago Rebels of Recruiting Roadshow | Jodie Kubiak Demo
Today's job applicants are increasingly skeptical of employer claims, with 61% of them expressing doubt compared to 2011, especially among millennials at 65%. Glassdoor emphasizes the need for employers to showcase their brand effectively through enhanced profiles and targeted advertising, yielding improved applicant quality and reduced costs per hire. Successful case studies demonstrate how Glassdoor's tools have significantly improved hiring metrics for various companies, particularly in recruiting recent graduates.
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Chicago Rebels of Recruiting Roadshow | Jodie Kubiak Demo
- 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
- 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 What We Know About Today’s Candidates Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey Almost two-thirds of job applicants (61%) said they are more skeptical of claims made by employers now than they were in 2011. That figure rises to 65% for millennials.
- 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Why? Candidates Decision Making Process Has Changed + Hiring Manager Recruiter Career Page Hiring Manager Recruiter Career Page TodayYesterday Employers Perspective Employers Perspective Candidates rely on both Peers & Employer Insight Candidates rely on Employer Insight Only
- 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Everyday We Make Decisions Based on Reviews 4 Since 1995 decisions have been made on reviews… Launched: 2000 TravelProducts Launched: 1995 Glassdoor helps people everywhere find the jobs and companies they LOVE. Launched: 2008 Employment Launched: 2004 Dining
- 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 1 or less 2 to 5 6 to 10 11+ 0% 10% 20% 30% 40% Our Audience is Diverse and Informed 5 30,000,000+ Years Experience No College Members 48% 52% MaleFemale College Grad School 51% 22% 27% Source: Quantcast 2015 Source: Quantcast 2015 Source: comScore July 2015 MediaMetrix®
- 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% YOY Traffic Growth *Glassdoor.com compared to Linkedin.com, Indeed.com, Monster.com and CareerBuilder.com (comScore July 2015 MediaMetrix®) The fastest-growing job site in the US* 94% 61% 16% 10% -7% comScore August 2014 – July 2015 Media Metrix®
- 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Source: Glassdoor U.S. Site survey, October 2014 4 in 5 users are either actively looking for jobs or open to better opportunities 86%
- 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 How Glassdoor Delivers Applicant Quality 8 Candidates Self-Select Before Applying Your Employer Brand Quantity Quality
- 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Proven Results across 2,500+ Clients Company Size Tech Finance Retail Consulting Manufacturing + - Top 5 Source of Hire 22 Engineering Hires @$700 CPH Reduced Time-To-Hire by 50%
- 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Our Solutions HIRE Job Advertising INFLUENCE Enhanced Profile BRAND Display Advertising • Increase Brand Awareness • Target Candidates Researching Competitor Profiles • Diversity & Inclusion Campaigns • Increase Brand Awareness • Influence Candidates • Unique Candidate Insight & Analytics • Source Quality Applicants • Demographic Targeting • Desktop, Mobile & Email
- 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Glassdoor Product: Targeted Display Ads 11 • Drive targeted awareness around diversity, veterans and other custom initiatives • Segment ads by location, industry, and competitor profiles • Target candidates as they research key talent competitors BRAND Available Campaigns Ø Diversity & Inclusion Ø Veterans Ø Graduates & Millennials Ø Competitor Retargeting Ø Awards Announcements Ø Seasonal Hiring Ø Event Promotion
- 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Increase Brand Awareness with Homepage Highlight 12 Let Your Brand Make The First Impression on Glassdoor!
- 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Glassdoor Product: Enhanced Profile 13 • Influence candidates with your employer brand, content, videos, and social media integration • Eliminate competitor jobs and advertising • Target candidates researching competitor profiles • Access powerful analytics provide insight into candidate demographics and job seeker activity 3x Candidate Traffic vs. LinkedIn measured by profile pageviews • RailInc: 6x more traffic • VMware: 10X more traffic • Groupon: 11x more traffic INFLUENCE
- 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Influence Candidates with Glassdoor Enhanced Profiles 1 Glassdoor Enhanced Profile 43% 74% + Candidates want to work for the employer Candidates want to work for the employer Careers Page Careers Page Source: Glassdoor Labs, Feb 2015
- 15. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Glassdoor Product: Job Ads 15 • Advertise your open positions • Promote across multiple channels: mobile, email alerts, on competitor pages, throughout Glassdoor as ‘Featured Jobs’ • Uniquely target ideal candidates based on demographic data, interests, and behavior • Leverage Client Success Manager to maximize budget and deliver optimal results Hire 30% Lower Cost Per Hire compared to other recruitment channels • Intuit: 39 hires at a 98% lower CPH than their avg • AppDynamics: 82% lower CPH vs LinkedIn • loanDepot: Eliminates big job boards, saves $250K 2x Better Applicant Quality compared to traditional job boards • Enterprise Rent-A-Car: 22% higher app conversion • 1800Contacts: Improved app-to-hire ratio by 5x • ServiceMaster: 2x qualified apps for seasonal roles
- 16. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 The Power of Glassdoor Enhanced Profile + Job Advertising 2X 5X Increase in Job Clicks Increase in Brand Awareness 40% 192% EP Only EP + Job Slots 9% 21% EP Only EP + Job Slots % Increase in Page Views within first 30 days % Increase in Job Clicks within first 30 days Source: Glassdoor Labs, Feb 2015
- 17. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Recruiting Challenges • Recruit university grads for Entry-Level Management Training Program • Increase number of qualified candidates • Improveawareness across all channels • Improveapp to hire ratio Client Success Story: Enterprise Rent-A-Car “ 100%improvement in all reputation categories - Carolyn Eiseman, Director, Employer Brand at Enterprise Holdings 661 Hires Including 471 Management Trainee hires $192.31 cost-per-hire 80% less than average, Enterprise CPH 21:1 Management Trainee app to hire ratio Compared to 53:1 & 77:1 from other top sources Enterprise makes 471 critical MT hires at a cost-per-hire of $192 in under 8 months! ” How Glassdoor Helped Enterprise Rent-A-Car Enterprise Rent-A-Car provides affordable, quality vehicles to help get millions of motorists on their way. Each year, the company hires more than 8,500 college graduates making Enterprise the largest college recruiter in the United States. About the Enterprise Rent-A-Car Results in Under 8 Months Glassdoor Solutions • Job Ads: Increase visibility to qualified job seekers • Enhanced Profile: Integrate social channels to improveexposure & showcase Enterprise’s culture, benefits and awards. • Targeted Display Ads: Target university grads in key metropolitan areas When determining our success with partners, we take a look at the cost-per-hire, ratio of applications and percentage of management training applications (as it’s our top priority). Glassdoor outperforms in each of these areas.
- 18. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Employer Center: Your Data, Your Analytics 1 • Measure brand awareness over time • Optimize performance of open jobs • Benchmark against competitors • Analyze candidate experience reviews • Track employee sentiment by department and location MEASURE AND IMPROVE
- 19. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 New and Exciting in 2015! 1 Localized Profiles Newly Designed Employer Center Branded Jobs Localize your employer brand for international audiences and attract top talent Extend employer branding into job descriptions and increase influence on candidates Measure and improve your organization’s recruiting strategy using your company’s data Retargeted Display Ad Campaigns Reach desirable candidates beyond the Glassdoor site to further increase awareness
- 20. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 New and Exciting in 2015! Competitor Targeting Review & Interview Analytics Featured Review Actively promote your jobs on the Glassdoor profiles of talent competitors Highlight a current Glassdoor review on your profile. Filter your employee sentiment and candidate interview reviews by office location, job title and department Homepage Highlight Put your company front and center on the Glassdoor Homepage
- 21. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Free Employer Account Claim Your Glassdoor Profile 2 1 Manage your company information 2 Respond to reviews 3 Measure your brand awareness and demographics of your candidates today 4 Benchmark your brand awareness against competitors
- 22. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Employer Resources
- 23. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 2015 Employer Branding Summit 2
- 24. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
- 25. Confidential and Proprietary © Glassdoor, Inc. 2008-2015