The group recognized childhood obesity as a significant problem and decided to address it. Childhood obesity has more than tripled in the past 30 years, and in 2008 more than 1/3 of young people were obese. If not addressed, childhood obesity often leads to health issues like diabetes and high blood pressure. The group's research focused on developing a mobile game called "Wild Child" to educate children about healthy foods and encourage physical activity to help address the issue of childhood obesity.