CHOOSINGTHE RIGHTWORDS
STANDARD AMERICAN ENGLISH: most
correct form of the English language.
Everyone faces the challenge of
WRITING and SPEAKING ENGLISH WELL.
Objectives:
1. Describe the writing process.
2. Evaluate various meanings of words in order to select
appropriate words for intended meaning.
3. Identify and use available references to facilitate the
communication process.
4. Evaluate incorrect word usage and select correct word
usage.
THEWRITING PROCESS
1. Chooses words.
2. Assembles the words into phrases.
3. Connects the phrases to form sentences.
4. Groups the sentences into paragraphs.
5. Organizes the paragraphs into a coherent message.
THE MEANINGS OF WORDS
Semantics
: the study of word meanings
: the study of what you mean by what you say
WORD
-the simplest part of language
-the fundamental element of any message
TYPES OF MEANINGS
Denotative meanings
are the definitions of words given in dictionaries.
Connotative meanings
are the subtle and often emotional meanings
that become associated with the words.
Our furniture is CHEAP.
Our furniture is INEXPENSIVE.
WORD REFERENCES
Dictionary:
-definitions and meanings
-hyphenation
-acceptable and preferred
spellings
-pronunciation
-parts of speech
-capitalization
-synonyms
-antonyms
Thesaurus:
-synonyms
-antonyms
INTERPRETING MEANINGS
Word bank- that part of the mind in which all
the words the person has ever heard or read in all
their contexts are stored.
a REMOTE country
the REMOTE future
a REMOTE cousin
a REMOTE manner
REMOTE control
far away
distant in time
having only a slight
relationship
aloof or distant
without physical contact
Technical Vocabulary or Jargon
• Are special words or expressions used by a
profession or group that are difficult for others
to understand.
• Example:
– People who work with computers (CPU, 20GB,
client server, cursor, mouse, etc..)
Bias-Free Language
• Bias-free words – are words that do not
discriminate against people on the basis of
race, culture, gender, age, religion, physical or
mental condition, socioeconomic level, or any
other classification.
• Always use language that emphasizes the
individual or group first, rather than the
condition.
Using Bias-Free Language
Instead of these gender-
specific words…
… choose these bias-free
words
Business man
Chairman
Fellow worker
Fireman
foreman
Housewife
Insurance salesman
Landlord or landlady
Mailman
Newsman
Office boy
Policeman or policewoman
salesman
Business person or business
worker
Chair, chairperson
Coworker or colleague
Firefighter
Supervisor
Homemaker
Insurance agent
Owner
Mail carrier or postal worker
Newscaster or reporter or
journalist
Messenger or office helper
Police officer
Salesperson or sales
representative or sales
associate or sales assistant
Politically Correct Words
• Avoid using terms that could evoke negative
images of any thing, any person, or any group.
Poor Economically challenged
Taxes Revenue enhancement
Parole Supervised release
Teenager Young adult
Trash Service items (on an airplane)
Janitor Building services attendant
Illegal aliens Undocumented immigrants
Proper word choices
A writer's selection of words as determined by a number
of factors, including meaning (both denotative and
connotative), specificity, level of diction, and tone. and
It
-Watch your words.
-Ex: Not too frankly just talk wisely. Make it sure that no
one will get hurt what you want to say to the person or
the people around you.
WordA word is something spoken by the mouth, that can be
pronounced. It is also a collection of letters used together to try to
communicate a meaning, and these can also usually be
pronounced. Some words have more than one meaning,
Example: 'spring' can refer to the season, or the object. Some words
have different pronunciation, for example, 'wind' (the noun) and
'wind' (the verb) are pronounced differently. Some words have
different spelling for example 'color' and 'colour', which are both
correct. Color is used in American English. Some words can be only
one letter, for example "a" and "I" in English. Besides English, every
other language also has its own words
A simple word is a word that consists of only one
morpheme.
so that the reader will understand
table 2.1 Altenatives for complex words
complex words simpler words
approximately about
ascertain find out
assistance help
commence start or begin
converse talk
endeavor try
enumerate list
finalize fair
interrogate ask
it is requested that please
negligible small or slight
numerous many
peruse read or study
pursuant to your request as you asked
render services serve
sufficient enough
terminate end or finish
utilize use
Table 2.1 contains a list of complex words and phrases
and some simple ,direct alternatives. Most of these
formal sounding complicated words are often found in
business letters, but each of them can be stated in
simpler terms that will allow for more effective
communication.
CONVERSATIONAL WORDS
 informal
* To be conversational, communicators can fall
into the habit of using outdated or trite expressions
and clichés in their communications ..
TRITE EXPRESSIONS
 boring from much use
 lacking originality or freshness; dull on
account of overuse.
TABLE 2.3 TRITE EXPRESSIONS WITH
CONVERSATIONAL WORDS
Instead of these Trite Words .. .. Choose these Conversational
Words
we will thank you to please
at the present writing now
kindly advise me or kindly inform me please write me or please call me
regret to inform you that am sorry that
due to the fact that because
pursuant to according to
CLICHÉS
 Stereotyped expressions that tend to
resemble a play on words, or puns.
 Use only cliché if you are sure any reader will
understand your intended meaning.
TABLE 2.4 CLICHÉS AND OVERUSED EXPRESSIONS
Avoid these Clichés Avoid these overused expressions
All things being equal A done deal
Wishful thinking Crystal clear
Break the ice Drastic action
Needs no introduction Lion’s share
By leaps and bounds Touch base
On the cutting edge Needless to sat
Step in the right direction Dragging one’s feet
CONCISE WORDS
Each word in the message should help make
the meaning clear or the tone friendly. It helps
the readers by:
 saving the readers time
 aiding in the understanding of the message
 making the communication more interesting
To achieve further conciseness in your writing, avoid
using repetitive, or redundant words. Some
examples That the italicized words are
unnecessary and should be omitted:
honest truth
repeat again
true facts
past history
first began
Doublet
-is created when two or more words that
have nearly the same meaning are joint by
the word and.
Examples:
basic and fundamental
each and every
help and cooperation
Time Wasters Time Savers
at the present in time or at
this moment in time
now
despite the fact that although
I want to take this opportunity
to tell you that we are grateful
to you
thank you
in the near future soon
Substituting Time Savers for Time
Wasters
Avoid using words that are not recognized
by language experts as usable words.
Ex. Irregardless is not recognized by
language experts; a better choice is
regardless.
Specific words present a clearly defined
picture in a reader’s mind.
General words present a hazy, indefinite
picture to the reader.
Ex. Sweater
Red Sweater
Red, plaid, V-neck sweater.
Positive words create a pleasant aura
around your message. They impart
enthusiasm and confidence, while negative
words tend to trigger unpleasant feelings.
Effective business writer knows and
deliberately uses positive words to help
stimulate the desired response from the
reader.
Positive words emphasize to the reader
what can be done rather than what cannot
be done and will help you develop and
maintain favorable relationships and
goodwill.
NEGATIVE WORDS
•Expressing, containing, or consisting of a
negation, refusal, or denial.
•Lacking positive or constructive features.
USING CORRECT WORDS AND PHRASES
INSTEAD OF THESE FREQUENTLY
MISUSED WORDS AND PHRASES...
....CHOOSE THESE CORRECT
WORDS AND PHRASES
A LOT OF MANY OR MUCH
BETWEEN US THREE AMONG US THREE
DONT HAVE BUT HAVE ONLY
IF YOU WILL WHETHER YOU WILL
GOODWILL
 IS THE FAVORABLE ATTITUDE AND
FEELING PEOPLE HAVE TOWARDS A
BUSINESS.
YOU MUST:
• PROJECT A POSITIVE TONE
• PROMOTE A SERVICE ATTITUDE TO
BUILD AND MAINTAIN GOODWILL IN ALL
YOUR MESSAGES.

Choosing the Right Words

  • 1.
    CHOOSINGTHE RIGHTWORDS STANDARD AMERICANENGLISH: most correct form of the English language. Everyone faces the challenge of WRITING and SPEAKING ENGLISH WELL.
  • 2.
    Objectives: 1. Describe thewriting process. 2. Evaluate various meanings of words in order to select appropriate words for intended meaning. 3. Identify and use available references to facilitate the communication process. 4. Evaluate incorrect word usage and select correct word usage.
  • 3.
    THEWRITING PROCESS 1. Chooseswords. 2. Assembles the words into phrases. 3. Connects the phrases to form sentences. 4. Groups the sentences into paragraphs. 5. Organizes the paragraphs into a coherent message.
  • 4.
    THE MEANINGS OFWORDS Semantics : the study of word meanings : the study of what you mean by what you say WORD -the simplest part of language -the fundamental element of any message
  • 5.
    TYPES OF MEANINGS Denotativemeanings are the definitions of words given in dictionaries. Connotative meanings are the subtle and often emotional meanings that become associated with the words.
  • 6.
    Our furniture isCHEAP. Our furniture is INEXPENSIVE.
  • 7.
    WORD REFERENCES Dictionary: -definitions andmeanings -hyphenation -acceptable and preferred spellings -pronunciation -parts of speech -capitalization -synonyms -antonyms Thesaurus: -synonyms -antonyms
  • 8.
    INTERPRETING MEANINGS Word bank-that part of the mind in which all the words the person has ever heard or read in all their contexts are stored.
  • 9.
    a REMOTE country theREMOTE future a REMOTE cousin a REMOTE manner REMOTE control far away distant in time having only a slight relationship aloof or distant without physical contact
  • 10.
    Technical Vocabulary orJargon • Are special words or expressions used by a profession or group that are difficult for others to understand. • Example: – People who work with computers (CPU, 20GB, client server, cursor, mouse, etc..)
  • 11.
    Bias-Free Language • Bias-freewords – are words that do not discriminate against people on the basis of race, culture, gender, age, religion, physical or mental condition, socioeconomic level, or any other classification. • Always use language that emphasizes the individual or group first, rather than the condition.
  • 12.
    Using Bias-Free Language Insteadof these gender- specific words… … choose these bias-free words Business man Chairman Fellow worker Fireman foreman Housewife Insurance salesman Landlord or landlady Mailman Newsman Office boy Policeman or policewoman salesman Business person or business worker Chair, chairperson Coworker or colleague Firefighter Supervisor Homemaker Insurance agent Owner Mail carrier or postal worker Newscaster or reporter or journalist Messenger or office helper Police officer Salesperson or sales representative or sales associate or sales assistant
  • 13.
    Politically Correct Words •Avoid using terms that could evoke negative images of any thing, any person, or any group. Poor Economically challenged Taxes Revenue enhancement Parole Supervised release Teenager Young adult Trash Service items (on an airplane) Janitor Building services attendant Illegal aliens Undocumented immigrants
  • 15.
    Proper word choices Awriter's selection of words as determined by a number of factors, including meaning (both denotative and connotative), specificity, level of diction, and tone. and It -Watch your words. -Ex: Not too frankly just talk wisely. Make it sure that no one will get hurt what you want to say to the person or the people around you.
  • 16.
    WordA word issomething spoken by the mouth, that can be pronounced. It is also a collection of letters used together to try to communicate a meaning, and these can also usually be pronounced. Some words have more than one meaning, Example: 'spring' can refer to the season, or the object. Some words have different pronunciation, for example, 'wind' (the noun) and 'wind' (the verb) are pronounced differently. Some words have different spelling for example 'color' and 'colour', which are both correct. Color is used in American English. Some words can be only one letter, for example "a" and "I" in English. Besides English, every other language also has its own words
  • 17.
    A simple wordis a word that consists of only one morpheme. so that the reader will understand
  • 18.
    table 2.1 Altenativesfor complex words complex words simpler words approximately about ascertain find out assistance help commence start or begin converse talk endeavor try enumerate list finalize fair interrogate ask it is requested that please negligible small or slight numerous many peruse read or study pursuant to your request as you asked render services serve sufficient enough terminate end or finish utilize use
  • 19.
    Table 2.1 containsa list of complex words and phrases and some simple ,direct alternatives. Most of these formal sounding complicated words are often found in business letters, but each of them can be stated in simpler terms that will allow for more effective communication.
  • 20.
    CONVERSATIONAL WORDS  informal *To be conversational, communicators can fall into the habit of using outdated or trite expressions and clichés in their communications ..
  • 21.
    TRITE EXPRESSIONS  boringfrom much use  lacking originality or freshness; dull on account of overuse.
  • 22.
    TABLE 2.3 TRITEEXPRESSIONS WITH CONVERSATIONAL WORDS Instead of these Trite Words .. .. Choose these Conversational Words we will thank you to please at the present writing now kindly advise me or kindly inform me please write me or please call me regret to inform you that am sorry that due to the fact that because pursuant to according to
  • 23.
    CLICHÉS  Stereotyped expressionsthat tend to resemble a play on words, or puns.  Use only cliché if you are sure any reader will understand your intended meaning.
  • 24.
    TABLE 2.4 CLICHÉSAND OVERUSED EXPRESSIONS Avoid these Clichés Avoid these overused expressions All things being equal A done deal Wishful thinking Crystal clear Break the ice Drastic action Needs no introduction Lion’s share By leaps and bounds Touch base On the cutting edge Needless to sat Step in the right direction Dragging one’s feet
  • 25.
  • 26.
    Each word inthe message should help make the meaning clear or the tone friendly. It helps the readers by:  saving the readers time  aiding in the understanding of the message  making the communication more interesting
  • 27.
    To achieve furtherconciseness in your writing, avoid using repetitive, or redundant words. Some examples That the italicized words are unnecessary and should be omitted: honest truth repeat again true facts past history first began
  • 28.
    Doublet -is created whentwo or more words that have nearly the same meaning are joint by the word and. Examples: basic and fundamental each and every help and cooperation
  • 29.
    Time Wasters TimeSavers at the present in time or at this moment in time now despite the fact that although I want to take this opportunity to tell you that we are grateful to you thank you in the near future soon Substituting Time Savers for Time Wasters
  • 30.
    Avoid using wordsthat are not recognized by language experts as usable words. Ex. Irregardless is not recognized by language experts; a better choice is regardless.
  • 31.
    Specific words presenta clearly defined picture in a reader’s mind. General words present a hazy, indefinite picture to the reader. Ex. Sweater Red Sweater Red, plaid, V-neck sweater.
  • 32.
    Positive words createa pleasant aura around your message. They impart enthusiasm and confidence, while negative words tend to trigger unpleasant feelings. Effective business writer knows and deliberately uses positive words to help stimulate the desired response from the reader.
  • 33.
    Positive words emphasizeto the reader what can be done rather than what cannot be done and will help you develop and maintain favorable relationships and goodwill.
  • 34.
    NEGATIVE WORDS •Expressing, containing,or consisting of a negation, refusal, or denial. •Lacking positive or constructive features.
  • 35.
    USING CORRECT WORDSAND PHRASES INSTEAD OF THESE FREQUENTLY MISUSED WORDS AND PHRASES... ....CHOOSE THESE CORRECT WORDS AND PHRASES A LOT OF MANY OR MUCH BETWEEN US THREE AMONG US THREE DONT HAVE BUT HAVE ONLY IF YOU WILL WHETHER YOU WILL
  • 36.
    GOODWILL  IS THEFAVORABLE ATTITUDE AND FEELING PEOPLE HAVE TOWARDS A BUSINESS. YOU MUST: • PROJECT A POSITIVE TONE • PROMOTE A SERVICE ATTITUDE TO BUILD AND MAINTAIN GOODWILL IN ALL YOUR MESSAGES.