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CIO Council SAUG Melb Nov 2011
The document discusses leveraging social media and augmented reality solutions in enterprises, emphasizing how organizations can enhance their strategies, moving from traditional methods to community-focused interactions. It outlines the importance of social networking tools, engagement strategies, gamification, and the challenges related to microtasks and meritocracy in corporate environments. Additionally, the document highlights the need for recognition and reward systems within organizational frameworks to promote user engagement and success.
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CIO Council SAUG Melb Nov 2011
- 1. Social Media SocialNetworks CIO Council Briefing laurelpapworth.com Tuesday, 8 November 2011 1
- 2. Social Media SocialNetworks CIO Council Meeting: • How can Enterprise leverage the shift from computer to augmented reality solutions? The "Internet of Things" offers interesting avenues for companies to change their information technology solutions from web and video to overlays in the physical world. • What are the 7 Steps of Social Media Engagement - is social media just another broadcast channel? Or can it be used to redefine not only marketing and customer service strategies but whole industries? • What about social networking tools within the Enterprise? Guiding organisations through the social media strategies and it's implications to corporate agenda as they move from hierarchy to community cultures. laurelpapworth.com Tuesday, 8 November 2011 2
- 3. Social Media SocialNetworks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email [email protected] •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Tuesday, 8 November 2011 3
- 4. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 4
- 5. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 5
- 6. Social Media SocialNetworks http://laurelpapworth.com/monetizing-online-communities/ laurelpapworth.com Tuesday, 8 November 2011 6
- 7. Social Media SocialNetworks Enterprise 3.0 laurelpapworth.com Tuesday, 8 November 2011 7
- 8. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 8
- 9. Social Media SocialNetworks http://gandt.blogs.brynmawr.edu/ laurelpapworth.com Tuesday, 8 November 2011 9
- 10. Social Media SocialNetworks http://gandt.blogs.brynmawr.edu/ laurelpapworth.com Tuesday, 8 November 2011 9
- 11. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 10
- 12. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 10
- 13. Tuesday, 8 November2011 11
- 14. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 12
- 15. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 13
- 16. Social Media SocialNetworks Here are some examples of job types that it offers: •Rating search results •Categorizing, proof-reading & moderating web content •Answering questions •Data cleansing •Transcription •Tagging photos laurelpapworth.com Tuesday, 8 November 2011 14
- 17. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 15
- 18. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 15
- 19. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 16
- 20. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 17
- 21. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 17
- 22. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 17
- 23. Social Media SocialNetworks Gamification Mechanics Leaderboards - skills, social, global, Badges - for achievements set by the game Progress bars - based on where you are level wise in the game Ownership - of virtual goods or game elements Editorial - highlighting player achievements in game Social stats - overall stats within game population Training or Help - credits for enabling others in the game laurelpapworth.com Tuesday, 8 November 2011 18
- 24. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 19
- 25. Social Media SocialNetworks Yammer - an Internal Facebook laurelpapworth.com Tuesday, 8 November 2011 20
- 26. Social Media SocialNetworks Gamification Meritocracy Recognition Engaging users Assigning Culture in desired organizational Using behaviors by responsibilities strategic tapping into based on a recognition to psychological new class of drive a culture predispositions socially in which of achievement transparent behaviors and reputation credentials reflect organizational values and contribute to company success laurelpapworth.com Tuesday, 8 November 2011 21
- 27. Social Media SocialNetworks Badging & Recognition Features Define badges with graphics and descriptions Configure rules and weights for scoring Manually assign badges or allow users to earn by actions Track progress, show awarded badges, and show leaders View recognition events in stream Select inputs from SharePoint or external systems Run administrative reports on users and earned badges Newsgator laurelpapworth.com Tuesday, 8 November 2011 22
- 28. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 23
- 29. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 23
- 30. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 24
- 31. Social Media SocialNetworks The Big Issues: laurelpapworth.com Tuesday, 8 November 2011 24
- 32. Social Media SocialNetworks The Big Issues: • Micro Tasks laurelpapworth.com Tuesday, 8 November 2011 24
- 33. Social Media SocialNetworks The Big Issues: • Micro Tasks • Portfolio of Jobs laurelpapworth.com Tuesday, 8 November 2011 24
- 34. Social Media SocialNetworks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification laurelpapworth.com Tuesday, 8 November 2011 24
- 35. Social Media SocialNetworks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards laurelpapworth.com Tuesday, 8 November 2011 24
- 36. Social Media SocialNetworks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation laurelpapworth.com Tuesday, 8 November 2011 24
- 37. Social Media SocialNetworks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation • Meritocracy Organisations laurelpapworth.com Tuesday, 8 November 2011 24
- 38. Social Media SocialNetworks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation • Meritocracy Organisations • Virtual rewards vs “real” rewards laurelpapworth.com Tuesday, 8 November 2011 24
- 39. Social Media SocialNetworks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation • Meritocracy Organisations • Virtual rewards vs “real” rewards • Open Outsourcing laurelpapworth.com Tuesday, 8 November 2011 24
- 40. Social Media SocialNetworks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation • Meritocracy Organisations • Virtual rewards vs “real” rewards • Open Outsourcing • Private Clouds vs The Cloud laurelpapworth.com Tuesday, 8 November 2011 24
- 41. Social Media SocialNetworks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation • Meritocracy Organisations • Virtual rewards vs “real” rewards • Open Outsourcing • Private Clouds vs The Cloud • Service as a Service (SeAAS) - Collaboration laurelpapworth.com Tuesday, 8 November 2011 24
- 42. Social Media SocialNetworks The Big Issues: • Micro Tasks • Portfolio of Jobs • Gamification • Community Rewards • Increase in Reputation • Meritocracy Organisations • Virtual rewards vs “real” rewards • Open Outsourcing • Private Clouds vs The Cloud • Service as a Service (SeAAS) - Collaboration • Transactional APIs and Peer to Peer Industries laurelpapworth.com Tuesday, 8 November 2011 24
- 43. Social Media SocialNetworks Strategies and Issues laurelpapworth.com Tuesday, 8 November 2011 25
- 44. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 26
- 45. Social Media SocialNetworks laurelpapworth.com Tuesday, 8 November 2011 27
- 46. Social Media SocialNetworks Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email [email protected] •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Tuesday, 8 November 2011 28
- 47. Social Media SocialNetworks ConnectNow CNow wordle.net laurelpapworth.com Tuesday, 8 November 2011 29