Circular economy: What goes around comes around

Circular economy: What goes around comes around

• 1.
  CIRCULAR  ECONOMY     -­‐     WHAT  GOES  AROUND  COMES  AROUND       BY  ANNE  RAUDASKOSKI  
• 2.
  “We  don’t  have  a  waste  problem     we  have  a  design  problem.”       -­‐  Michael  Braungart  &  William    McDonough    
• 3.
  ANNUAL  FOOD  WASTE  (STILL  EDIBLE)  IN  FINLAND:  330  –  460  MILLION  KG   PAPER  AND  PULP  INDUSTRY  WASTE  STREAMS:  220-­‐240M  €  GROWTH  POTENTIAL   GROWTH  POTENTIAL  1,5  –  2,5  BILLION  €€  BY  2030   GLOBALLY  US$  1TRILLION     90  MILLION  TONS  OF  WASTE,  ONLY  54%  REUSED   GLOBAL  INCREASE  OF  3  BILLION  CONSUMERS  BY  2030     IN  2016  TEXTILE  WASTE  BANNED  FROM  LANDFILL  
• 4.
  GROWTH   RESOURCES   TAKE-­‐MAKE-­‐DISPOSE  ECONOMY  
• 5.
  GROWTH   RESOURCES   CIRCULAR  ECONOMY   1.  ERADICATING  WASTE   2.  IMPROVING  PROCESSES  EFFICIENCY   3.  BETTER  VALUE  CIRCLE  
• 6.
  INTERNET  OF  THINGS   MODULARISATION   “REMAN”  =  RE-­‐MANUFACTURING   LEASING   SERVICE  VS.  PRODUCT   SHARING   DESIGN   NEW  MATERIALS   DISASSEMBLY   BUSINESS  MODEL   RENTING   COLLABORATION  PEOPLE   LIFE  CYCLE   LIFE  CYCLE   CIRCULAR  CUSTOMER  RELATIONSHIP   MARKETING  BRANDING   SAVINGS   INDUSTRIAL  SYMBIOSIS   REVERSE  LOGISTICS   SHARING   LEASING  VS.  OWNERSHIP   IDENTITY  &  STATUS  
• 7.
  FROM  SELLING  A  PRODUCT   TO  SELLING  A  SERVICE   “Two  years  ago,  we  decided  to   embed  circular-­‐economy  thinking   in  our  strategic  vision  and  mission,   both  as  a  compe11ve  necessity   and  with  the  conviccon  that   companies  solving  the  problem   of  resource  constraints  will  have   an  advantage.  “      –  CEO  Frans  van  Houten  
• 8.
    Achieving  Mission  Zero™   Interface’s  dedicacon  to  sustainability  has   evolved  into  the  company’s  Mission   Zero™  commitment  —  our  promise  to   eliminate  any  negacve  impact  Interface   has  on  the  environment  by  2020.  
• 12.
  Yhteyscedot:     www.ethica.fi   Sähköposc:  etunimi.sukunimi@ethica.fi   Puhelin:  Paula  Fontell  (040  768  0160)  Anne  Raudaskoski  (050  341  0881)