CloudPlatform – XenDesktop/XenApp 
cloud provisioning 
Gaby Grau - gaby.grau@citrix.com 
Systems Engineer Networking & Cloud 
October 2014
The Journey to IT-as-a-Service 
IT OPERATIONS 
Most IT 
Organizations are 
TIME AUTOMATED MANUAL 
© 2014 Citrix. 2 Confidential. 
Storage, 
Compute, 
Network 
Server 
Virtualization 
Here 
App & Desktop 
Virtualization 
& Mobile 
Workstyles 
Cloud 
Orchestration 
Private & Public 
IaaS 
IT as a Service 
Infrastructure 
(IaaS, STaaS) 
Traditional Apps 
(SAP, Oracle, 
AutoCAD, Exchange) 
Cloud-native Apps 
(PaaS, SaaS, WaaS) 
Cloud Services 
Brokers 
VIRTUALIZATION CLOUD( Hybrid)
What Does a Private Cloud Provide? 
© 2014 Citrix. 3 Confidential. 
$
Amazon has set standards for cloud computing 
© 2014 Citrix. 4 Confidential. 
Business Manager 
EC2 = IaaS from Amazon‘s 
datacenter 
The Amazon-like cloud for your datacenter. 
Service providers & enterprises 
virtual private 
cloud (VPC) 
Instances 
REST API security 
Groups 
compute 
user data offerings 
elastic load 
balancing 
scale out 
usage based 
Self service Auto scaling 
billing 
utility 
computing 
zones / 
regions
300+ 
Large Scale 
Production Clouds 
In Deployment 
© 2014 Citrix. 5 Confidential. 
Enterprise and Education 
Service Providers and Telcos 
Web 2.0 
Production sites 
with over 
40,000+ 
Servers
SwissTXT 
Scalable, reliable cloud solution in Switzerland 
http://www.citrix.de/customers/swiss-txt-en.html?product=cloudplatform 
Operation of online and multimedia offers of SRG broadcasters SRF, RTS, RSI, 
RTR and others 
Self-service for clients 
Fast provisioning of resources – in minutes 
~1000 virtual servers, >1000 TB data transfer per month 
© 2014 Citrix. 6 Confidential.
Citrix Ready in Germany 
h"p://www.mi"elstandscloud.de/ 
h"p://www.realcloud.de 
h"p://www.ennit.de/leistungen/ 
h"p://www.mr-­‐daten.de/cms/it-­‐betrieb-­‐cloud-­‐compu9ng 
h"p://www.innovo-­‐cloud.de/ 
h"ps://www.mk.de/vertriebspartner/neu-­‐mk-­‐cloud-­‐ 
vertriebspartner 
© 2014 Citrix. 7 Confidential.
Citrix Cloud Technology 
People 
© 2014 Citrix. 8 Confidential. 
DELIVER 
SERVICES 
CloudPortal 
Business 
Manager 
CloudPortal 
Services 
Manager 
CloudPlaHorm 
VIRTUALIZATION 
CONNECT 
BRIDGE 
NetScaler 
CONNECT 
BRIDGE 
NetScaler 
Other 
Clouds 
CONNECT BUILD CONNECT 
Compute 
Network 
Storage 
NetScaler 
Gateway 
CloudBridge 
Storefront 
vSphere 
Hyper-­‐V 
XenServer 
KVM 
OVM
CloudPlatform 
Infrastructure as a Service
© 2014 Citrix. 10 Confidential. 
Mature Complete Product 
Customer-proven with over 300+ global production cloud 
deployments 
Complete data center and desktop infrastructure orchestration, 
provisioning and management 
Enables organizations to deliver cloud-native services in days, 
not weeks or months 
Supports both traditional enterprise and cloud-native workloads 
Integrated turnkey solution 
Powered by Apache CloudStack
CloudPlatform Benefits 
• 1 Product, 1 Edition 
• 1-2 day PoC setup 
• Native XenDesktop 
Integration 
• Leverages existing 
infrastructure 
• Hypervisor Agnostic 
• XenServer included CloudPlatform 
© 2014 Citrix. 11 Confidential. 
Secondary 
Storage 
CloudPlatform 
Management 
Server 
MySQL 
Management 
Server
Two Types of Workloads 
© 2014 Citrix. 12 Confidential. 
Cloud 
Workloads 
Traditional Workloads 
Expect Reliability 
• Redundant hardware 
• Backup & restore on failure 
Cloud-Era Workloads 
Expect Failure 
• Apps are built to withstand failure 
• Deploy across multiple failure zones 
Both types of workloads must run reliably in the cloud
Home 
Office 
Call 
Center 
Mobile 
© 2014 Citrix. 13 Confidential. 
Networks 
Gateway 
Amazon MS Azure Any 
Self- 
Service 
IT 
Components 
Cloud 
Mgmt. 
Seamless 
Access 
HD 
Experience 
Secure 
Access +
XenDesktop/XenApp cloud provisioning
Moving XenDesktop/XenApp to Private Clouds 
Enabling the Journey from Desktop Virtualization to Desktop Cloud 
Desktop Virtualization CloudPlatform 
© 2014 Citrix. 15 Confidential. 
XenDesktop Cloud Provisioning with 
On-Premise Off-Premise 
XenDesktop 
Cloud 
Provisioning 
Desktop Virtualization 
Application Virtualization 
Virtualization Platform 
Desktop Virtualization 
Application Virtualization
XA / XD - Hybrid Cloud Provisioning 
© 2014 Citrix. 16 Confidential. 
Delivery Controller 
Citrix Studio 
Traditional Virtualization Private Cloud 
Public Cloud
New Infrastructure Choice, Familiar Setup 
Same administrative workflows, now simplified for cloud 
Create Host Configure Host Create Catalog 
Host Selection now includes 
CloudPlatform 
© 2014 Citrix. 17 Confidential. 
Select your cloud region and 
availability zone 
Select instance type for 
machine catalog
XenDesktop with CloudPlatform Deployment Models 
High Low 
© 2014 Citrix. 18 Confidential. 
Private 
Cloud 
SP/Public 
Cloud 
In-­‐house 
Private 
Cloud 
Citrix 
Ready 
XD 
IaaS 
D-IaaS CSP DaaS 
Desktop, Image 
Management 
Customer control level 
Customer Customer Customer SP 
XD, XA Farm Management Customer Customer SP SP 
IaaS Management Customer SP SP SP
Value running XenDesktop/XenApp on CloudPlatform 
CloudPlatform adds value to XenDesktop/XenApp deployments 
© 2014 Citrix. 19 Confidential. 
Multi tenancy Optimize capacity 
Simplify template mgmt Separation of XD/ 
infrastructure admin 
Storage tiering and 
network QoS 
Manage multiple 
datacenters 
XenDesktop 
Cost visibility and 
charge back Scaleout local storage 
CloudPlatform 
Hypervisor (VMW,HV,XS) 
Self service for 
developers
CloudPlatform architecture example 
Desktop-Infrastructure-as-a-Service (service provider-like architectures) 
© 2014 Citrix. 20 Confidential. 
Business Manager 
Tenant network 
Win 
7 
XD 
DDC 
Win 
Srvr 
Store 
Front 
AD (sec) 
NetScaler 
Gateway 
Manage 
templates/infra 
Manage 
desktops 
access 
desktops 
Customer 
/ Sub 
Division 
Service 
Provider / 
Central IT
Cost visibility and billing for tenants 
Engineering 
Department 
© 2014 Citrix. 21 Confidential. 
Production 
Line Sub division 1 Engineering 
cost 
Production 
cost 
Sub div 1 
cost
© 2014 Citrix. 22 Confidential. 
Demo 
XenDesktop/XenApp on 
CloudPlatform
How does Citrix support enterprises and 
service providers?
XenDesktop/XenApp cloud provisioning – Light house program 
for Enterprises 
Test and validate benefits of XD/XA in a private 
cloud 
Ability to influence Citrix product roadmaps 
Realize customized deployment scenarios and 
goals 
Explore latest features and validated best 
practices 
Program teams across Citrix: Sales, Product 
Management, Engineering, Marketing 
© 2014 Citrix. 24 Confidential. 
Latest Software Releases 
7.5 
7.5 
4.3 
Hybrid 
Desktop-as-a- 
Citrix Resources 
Service 
LHP Program Manager 
Sales Engineers 
Product Team Engineers 
Product Manager & Marketing 
Citrix XDCCP LHP
Citrix Ready IaaS Cloud for XenDesktop 
For Service Providers 
Program Overview 
Sub-program within Citrix Ready Program for Cloud Providers 
Does not guarantee performance/scalability/security 
Limited to Citrix product feature operability 
Verification for scalability will be defined separately 
Available for XenApp/XenDesktop 7.5 and later 
Support must be purchased from Cloud Provider for following issues: IaaS 
functionalities, performance, security 
Verification script available 
Program Web page 
http://www.citrix.com/cms/ready/iaas-cloud-for-xendesktop/ 
© 2014 Citrix. 25 Confidential.
Summary 
CloudPlatform provides 
• Shared infrastructure for multiple XenApp/XenDesktop installations (multi tenant) 
• One infrastructure view for multiple datacenters (multi sites) 
• elasticity 
• Resource consumption visibility 
• Desktop-Infrastructure-as-a-Service (D-IaaS) 
• self-service (e.g. for developers) 
© 2014 Citrix. 26 Confidential.
How to start? 
CloudPlatform 90day trial 
• http://www.citrix.de/products/cloudplatform/try.html 
XenDesktop 7.5 information 
• http://www.citrix.com/products/xendesktop/whats-new.html 
CloudPlatform information 
• http://www.citrix.com/products/cloudplatform/overview.html 
Contacts 
• Najat Messaoud 
• Sales Director EMEA 
• najat.messaoud@citrix.com 
• +49 151 140 587 49 
• Christian Ferber 
• Systems Engineer Central Europe 
• christian.ferber@citrix.com 
• +49 151 140 587 91 
© 2014 Citrix. 27 Confidential.
© 2014 Citrix. 28 Confidential. 
WORK BETTER. LIVE BETTER.

Citrix Day 2014: Cloud Plattform

  • 1.
    CloudPlatform – XenDesktop/XenApp cloud provisioning Gaby Grau - [email protected] Systems Engineer Networking & Cloud October 2014
  • 2.
    The Journey toIT-as-a-Service IT OPERATIONS Most IT Organizations are TIME AUTOMATED MANUAL © 2014 Citrix. 2 Confidential. Storage, Compute, Network Server Virtualization Here App & Desktop Virtualization & Mobile Workstyles Cloud Orchestration Private & Public IaaS IT as a Service Infrastructure (IaaS, STaaS) Traditional Apps (SAP, Oracle, AutoCAD, Exchange) Cloud-native Apps (PaaS, SaaS, WaaS) Cloud Services Brokers VIRTUALIZATION CLOUD( Hybrid)
  • 3.
    What Does aPrivate Cloud Provide? © 2014 Citrix. 3 Confidential. $
  • 4.
    Amazon has setstandards for cloud computing © 2014 Citrix. 4 Confidential. Business Manager EC2 = IaaS from Amazon‘s datacenter The Amazon-like cloud for your datacenter. Service providers & enterprises virtual private cloud (VPC) Instances REST API security Groups compute user data offerings elastic load balancing scale out usage based Self service Auto scaling billing utility computing zones / regions
  • 5.
    300+ Large Scale Production Clouds In Deployment © 2014 Citrix. 5 Confidential. Enterprise and Education Service Providers and Telcos Web 2.0 Production sites with over 40,000+ Servers
  • 6.
    SwissTXT Scalable, reliablecloud solution in Switzerland http://www.citrix.de/customers/swiss-txt-en.html?product=cloudplatform Operation of online and multimedia offers of SRG broadcasters SRF, RTS, RSI, RTR and others Self-service for clients Fast provisioning of resources – in minutes ~1000 virtual servers, >1000 TB data transfer per month © 2014 Citrix. 6 Confidential.
  • 7.
    Citrix Ready inGermany h"p://www.mi"elstandscloud.de/ h"p://www.realcloud.de h"p://www.ennit.de/leistungen/ h"p://www.mr-­‐daten.de/cms/it-­‐betrieb-­‐cloud-­‐compu9ng h"p://www.innovo-­‐cloud.de/ h"ps://www.mk.de/vertriebspartner/neu-­‐mk-­‐cloud-­‐ vertriebspartner © 2014 Citrix. 7 Confidential.
  • 8.
    Citrix Cloud Technology People © 2014 Citrix. 8 Confidential. DELIVER SERVICES CloudPortal Business Manager CloudPortal Services Manager CloudPlaHorm VIRTUALIZATION CONNECT BRIDGE NetScaler CONNECT BRIDGE NetScaler Other Clouds CONNECT BUILD CONNECT Compute Network Storage NetScaler Gateway CloudBridge Storefront vSphere Hyper-­‐V XenServer KVM OVM
  • 9.
  • 10.
    © 2014 Citrix.10 Confidential. Mature Complete Product Customer-proven with over 300+ global production cloud deployments Complete data center and desktop infrastructure orchestration, provisioning and management Enables organizations to deliver cloud-native services in days, not weeks or months Supports both traditional enterprise and cloud-native workloads Integrated turnkey solution Powered by Apache CloudStack
  • 11.
    CloudPlatform Benefits •1 Product, 1 Edition • 1-2 day PoC setup • Native XenDesktop Integration • Leverages existing infrastructure • Hypervisor Agnostic • XenServer included CloudPlatform © 2014 Citrix. 11 Confidential. Secondary Storage CloudPlatform Management Server MySQL Management Server
  • 12.
    Two Types ofWorkloads © 2014 Citrix. 12 Confidential. Cloud Workloads Traditional Workloads Expect Reliability • Redundant hardware • Backup & restore on failure Cloud-Era Workloads Expect Failure • Apps are built to withstand failure • Deploy across multiple failure zones Both types of workloads must run reliably in the cloud
  • 13.
    Home Office Call Center Mobile © 2014 Citrix. 13 Confidential. Networks Gateway Amazon MS Azure Any Self- Service IT Components Cloud Mgmt. Seamless Access HD Experience Secure Access +
  • 14.
  • 15.
    Moving XenDesktop/XenApp toPrivate Clouds Enabling the Journey from Desktop Virtualization to Desktop Cloud Desktop Virtualization CloudPlatform © 2014 Citrix. 15 Confidential. XenDesktop Cloud Provisioning with On-Premise Off-Premise XenDesktop Cloud Provisioning Desktop Virtualization Application Virtualization Virtualization Platform Desktop Virtualization Application Virtualization
  • 16.
    XA / XD- Hybrid Cloud Provisioning © 2014 Citrix. 16 Confidential. Delivery Controller Citrix Studio Traditional Virtualization Private Cloud Public Cloud
  • 17.
    New Infrastructure Choice,Familiar Setup Same administrative workflows, now simplified for cloud Create Host Configure Host Create Catalog Host Selection now includes CloudPlatform © 2014 Citrix. 17 Confidential. Select your cloud region and availability zone Select instance type for machine catalog
  • 18.
    XenDesktop with CloudPlatformDeployment Models High Low © 2014 Citrix. 18 Confidential. Private Cloud SP/Public Cloud In-­‐house Private Cloud Citrix Ready XD IaaS D-IaaS CSP DaaS Desktop, Image Management Customer control level Customer Customer Customer SP XD, XA Farm Management Customer Customer SP SP IaaS Management Customer SP SP SP
  • 19.
    Value running XenDesktop/XenAppon CloudPlatform CloudPlatform adds value to XenDesktop/XenApp deployments © 2014 Citrix. 19 Confidential. Multi tenancy Optimize capacity Simplify template mgmt Separation of XD/ infrastructure admin Storage tiering and network QoS Manage multiple datacenters XenDesktop Cost visibility and charge back Scaleout local storage CloudPlatform Hypervisor (VMW,HV,XS) Self service for developers
  • 20.
    CloudPlatform architecture example Desktop-Infrastructure-as-a-Service (service provider-like architectures) © 2014 Citrix. 20 Confidential. Business Manager Tenant network Win 7 XD DDC Win Srvr Store Front AD (sec) NetScaler Gateway Manage templates/infra Manage desktops access desktops Customer / Sub Division Service Provider / Central IT
  • 21.
    Cost visibility andbilling for tenants Engineering Department © 2014 Citrix. 21 Confidential. Production Line Sub division 1 Engineering cost Production cost Sub div 1 cost
  • 22.
    © 2014 Citrix.22 Confidential. Demo XenDesktop/XenApp on CloudPlatform
  • 23.
    How does Citrixsupport enterprises and service providers?
  • 24.
    XenDesktop/XenApp cloud provisioning– Light house program for Enterprises Test and validate benefits of XD/XA in a private cloud Ability to influence Citrix product roadmaps Realize customized deployment scenarios and goals Explore latest features and validated best practices Program teams across Citrix: Sales, Product Management, Engineering, Marketing © 2014 Citrix. 24 Confidential. Latest Software Releases 7.5 7.5 4.3 Hybrid Desktop-as-a- Citrix Resources Service LHP Program Manager Sales Engineers Product Team Engineers Product Manager & Marketing Citrix XDCCP LHP
  • 25.
    Citrix Ready IaaSCloud for XenDesktop For Service Providers Program Overview Sub-program within Citrix Ready Program for Cloud Providers Does not guarantee performance/scalability/security Limited to Citrix product feature operability Verification for scalability will be defined separately Available for XenApp/XenDesktop 7.5 and later Support must be purchased from Cloud Provider for following issues: IaaS functionalities, performance, security Verification script available Program Web page http://www.citrix.com/cms/ready/iaas-cloud-for-xendesktop/ © 2014 Citrix. 25 Confidential.
  • 26.
    Summary CloudPlatform provides • Shared infrastructure for multiple XenApp/XenDesktop installations (multi tenant) • One infrastructure view for multiple datacenters (multi sites) • elasticity • Resource consumption visibility • Desktop-Infrastructure-as-a-Service (D-IaaS) • self-service (e.g. for developers) © 2014 Citrix. 26 Confidential.
  • 27.
    How to start? CloudPlatform 90day trial • http://www.citrix.de/products/cloudplatform/try.html XenDesktop 7.5 information • http://www.citrix.com/products/xendesktop/whats-new.html CloudPlatform information • http://www.citrix.com/products/cloudplatform/overview.html Contacts • Najat Messaoud • Sales Director EMEA • [email protected] • +49 151 140 587 49 • Christian Ferber • Systems Engineer Central Europe • [email protected] • +49 151 140 587 91 © 2014 Citrix. 27 Confidential.
  • 28.
    © 2014 Citrix.28 Confidential. WORK BETTER. LIVE BETTER.