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CL Digital Credential
- 1. D I GI T A L
- 2. CHAPTER I. What WEBelieve II. What WE Do III. Who WE Are IV. How WE Do It V. Case Study VI. Analytics Tools VII. Portfolio
- 3. 3 / 21 WhatWE Believe We believe in being digital experts so we can counsel our clients with new strategies and technologies that broaden awareness, strengthen brands and gets results. We believe in relationships that are accountable. We believe in you. Engagement Integration Interaction Creative Lounge Digital is Engagement
- 4. 4 / 21 DigitalSpace Local Creative What WE Do We combine the most effective traditional and digital marketing strategies to help our clients achieve their business and communications objectives. We collaborate with all our clients to determine the most effective message strategy for them. Then, we design the optimal marketing program to match their goals. CL Digital Contents Design Interactive Point Etc. Local Creative Contents Alliance Our programs are designed to maximize the message impact and measure results Digital Area Planning & Installation Connected New Tech Creative Contents Ad Contents Management & Approve Solution
- 5. 5 / 21 WhoWE Are Creative Lounge Digital Team Structure Jaewook Jeong Account Manager Jaesang Han Team Leader Hyeyoung Park Creative Manager Dasom Jeong Account Executive • CL Digital Director • Digital Platform Lead • Tech evangelist • CL Digital Creative Concept • UX Design • Web Design • Installation Art Director • Project manager • Google analytics specialist • Digital PR specialist • Global account manage • Digital PR specialist • Content Strategist Eunhae Shin UX Design Jingu Jung Web Design Sangyoon Lee Installation Art Director Seungjoo Lee Project manager Haejin Kim Digital PR specialist Wooyeon Kim Content Strategist Minsun Oh Google analytics specialist
- 6. 6 / 21 HowWE Do It Workflow Review & Recommendations Technologies Varied Development Areas Various OS Platform Technology Project Groups consisted of UI/UX Experts Project Team of UI/UX Experts Successful Project Execution Know-How for Digital Devices Technology Lab Development of Next-Generation Solutions Interactive Platform Customization Software and App Development Efficient Project Management Clear Communication Clear Issue/Notification Management Highly Qualified Management Personne CL Digital
- 7. 7 / 21 HowWE Do It We create web-based interactive components and communicate with customers VR contents CL Digital Solution Customized analysis environment Data Management Paid Earned Owned IBM Watson Google & Social Analytics Digital Solution Analytics Tool Media
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- 9. 9 / 21 CaseStudy 360° VR Interactive Features VR Device Compatibility (ex. Oculus) No Apps (directly view in browser) Video in Video Support Redirect to Shop page via ‘Show Now’ button Reference Page https://skein.nyc/demo.ikea 360° VR Interactive NEW DIGITAL TECHNOLOGIES
- 10. 10 / 21 CaseStudy Snipe Video Interactive Features Obtain product information instantly Greater emotional connection to brand Provide greater intelligence for clients Deliver significant increases in engagement Snipe Video Interactive NEW DIGITAL TECHNOLOGIES
- 11. 11 / 21 SwipeInteractive Activities Before / After component effect. Customer apply the products themselves. Reference Page https://skein.nyc/demo.condenast Swipe Interactive Case Study
- 12. 12 / 21 CaseStudy Touch Show Box Activities Touchable and clickable. Show product detail information. Change product colors. (Can compares color) Reference Page https://skein.nyc/demo.el Touch Show Box NEW DIGITAL TECHNOLOGIES
- 13. 13 / 21 Takea Product (Flash Effect) Activities To see information just tap or click at any screen. Support product list page. Reference Page https://skein.nyc/demo.ts.flash Take a Product (Flash Effect) Case Study
- 14. 14 / 21 DigitalInteractive Magazine Activities It works like a book Include a video, image. It can directly interact with the user on the page. Digital Interactive Magazine Case Study
- 15. 15 / 21 InteractiveLookbook Activities It provide indicator and product information. Just Dragging to F/F or R/W. Reference Page https://skein.nyc/demo.lookbook Interactive Lookbook Case Study
- 16. 16 / 21 Animationwith user’s actions Activities The interactive component targeted to a particular produc It provides a rich user experience to customers. Reference Page https://skein.nyc/demo.gf/#/extraordinary Animation with user’s actions Case Study
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- 18. 18 / 21 Real-TimeData Analytics Features Gathering and Aggregating Real-Time Data Over 1 Billion per Day User defined Metrics Auto create Statistics Web Site (Chart view) Analytics Tools Real-Time Data Analytics NEW DIGITAL TECHNOLOGIES
- 19. 19 / 21 Google& Social Media Analytics Features Data Collection & Management Cross-Device Data Event Tracking Mobile SDKs Analytics Tools Google & Social Media Analytics NEW DIGITAL TECHNOLOGIES
- 20. 20 / 21 IBMWatson Big Data System Features Big Data batch processing system Over 10 Billion per Day – non real-time Data mining, ETL (Extract, Transform, Load) Create Statistics data Analytics Tools IBM Watson Big Data System NEW DIGITAL TECHNOLOGIES
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- 22. 22 / 21 Portfolio MINIKOREA 2015_THE NEW MINI CLUBMAN_ONLINE
- 23. 23 / 21 Portfolio MINIKOREA 2015_ 5 DOOR YO!MAN CAMPAIGN_ONLINE
- 24. 24 / 21 Portfolio MINIKOREA 2015_ MINI 5 DOOR_ONLINE
- 25. 25 / 21 Portfolio MINIKOREA 2015_ MINI 5 DOOR_ONLINE
- 26. 26 / 21 Portfolio MINIPaceman Teaser Micro Site & Facebook Page
- 27. 27 / 21 Portfolio MINICountryman Getaway Seoul: Youtube Video
- 28. 28 / 21 Portfolio MINIiPad Application
- 29. 29 / 21 Portfolio adidasGolf_Viral Video _ Teaser
- 30. 30 / 21 Portfolio 2015PUMA 15FW R698 ONLINE BANNER
- 31. 31 / 21 Portfolio 2015PUMA IGNITE ONLINE MOBILE AD
- 32. 32 / 21 Portfolio PUMAFAAS Naver Banner
- 33. 33 / 21 Portfolio MINIKOREA 2015_TH2015 Stella Artois ‘Be Legacy’ Campaign Online AD E NEW MINI CLUBMAN_ONLINE
- 34. 34 / 21 Portfolio 2015Stella Artois ‘Win Your Chalice’ promotion Website
- 35. 35 / 21 Portfolio 2015Stella Artois ‘Win Your Chalice’ Viral Film Storyboard
- 36. 36 / 21 Portfolio 2015Stella Artois ‘Win Your Chalice’ Online AD
- 37. THANK YOU Jaesang Han/ Creative Lounge Digital Director T. 82 2 3443 5806 | F. 82 2 3443 5808 | M . 82 10 3725 1191 | [email protected] 2,3,4F 815, Eonju-ro, Gangnam-gu, Seoul, Korea Want to work with CL Digital? We are not currently in the stay, constantly and challenging effort for the customer's profits. It shows a always expression creative for customers. This is CL Digital.