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7 Habits of Highly Successful Social Marketers
Clara Shih, CEO of Hearsay Social, discusses 7 habits of highly successful social marketers. She outlines the habits which include establishing a home base on social networks, claiming business pages, getting local to drive sales, integrating social media across marketing campaigns, learning new social media metrics, corralling the chaos of multiple social networks, and preparing for the future of social media. Shih emphasizes the importance of these habits for social media marketing success.
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7 Habits of Highly Successful Social Marketers
- 1. 7 Habits ofHighly Successful Social Marketers Clara Shih CEO of Hearsay Social and Author, The Facebook Era @clarashih @hearsaysocial #adtech
- 2. Who I am 1B+ Social network users Founded software company Hearsay Social to serve “national/local” brands Wrote bestselling book about social media for marketing “ Faceforce kickstarts the social business Created 1st business app movement ” app on Facebook — Forrester Research November 2007 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech
- 3. Tweet this keynote @clarashih @hearsaysocial #adtech @clarashih @hearsaysocial #adtech
- 4. Welcome to theSocial Era 800M+ users! 200M+ users! 130M+ users! 40M+ users! 10M+ users! 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech
- 5. Entering the yearof social marketing execution 2009-2010 2011-2012 % of Fortune Global 100 Companies with 65% 73.5% 54% 50% of US companies consider social media a top priority 33% 2010 CMO Survey Forrester Research Source: Burson-Marsteller Communications Group, 2011 @clarashih @hearsaysocial #adtech
- 6. Where are youon the social media maturity curve? @clarashih @hearsaysocial #adtech
- 7. Where are youon the social marketing maturity curve? 4. Get Local! 3. Engage! 2. Respond! 1. Monitor! @clarashih @hearsaysocial #adtech
- 8. 7 Habits ofHighly Successful Social Marketers @clarashih @hearsaysocial #adtech
- 9. Habit 1: Establishhome base @clarashih @hearsaysocial #adtech
- 10. Habit 2: Claimyour pages @clarashih @hearsaysocial #adtech
- 11. Habit 3: Getlocal to drive sales @clarashih @hearsaysocial #adtech
- 12. Habit 4: Integratesocial media across marketing mix @clarashih @hearsaysocial #adtech
- 13. Habit 5: Learnand live by the new metrics Clicks SEM EdgeRank Likes CPC SEO Amplification Engagement Rate Rate CPM PageRank CPA Comments Tweets Posts Retweets @clarashih @hearsaysocial #adtech
- 14. Habit 6: Corralthe chaos @clarashih @hearsaysocial #adtech
- 15. Habit 7: Preparefor the future @clarashih @hearsaysocial #adtech
- 16. Remember your habits Download slides and read the rest here: blog.hearsaysocial.com @clarashih @hearsaysocial #adtech
- 17. Thank you Stay intouch Book signing immediately to follow Clara Shih Take escalator up to Level 2 bookstore @clarashih [email protected] Book signing @clarashih @hearsaysocial #adtech
- 18. Stay in touch ClaraShih, CEO and Founder @clarashih Hearsay Social on social: linkedin.com/company/hearsay-social facebook.com/hearsaysocial @hearsaysocial @clarashih @hearsaysocial #adtech