The document analyzes the layout of a double page spread advertisement for the film "Clash of the Titans" in Empire Magazine. It notes that the large title uses a font style conventional for Greek mythology films to identify the genre. Large pictures of costumes and props provide hints about the genre and plotlines to help readers decide if they want to watch. The kicker uses a larger, styled font to summarize the plot and hook readers. Dropped capitals and over half the space being dedicated to images are also noted design choices.