Download to read offline
class 2 - ELEMENTS OF DESIGN and visual composition.pptx
- 1. Elements of DesignComposition
- 7. ELEMENTS OF COMPOSITION Basicsfor Drawing and Studio Test prep
- 8. WHY? OBJECTIVES ARE To understandbasic elements of composition. To understand the emotional responses to a specific composition of elements for the MCQ section. To understand the fundamentals of design and to use elements and principles in exam’s Drawing Section and Studio test
- 9. Elements traditionally mean Ingredient atomsof a material.
- 10.
- 11. GOALS ARE To getmarried. To impress the guy. To make a tasty CHAI suiting to the guy’s taste. Ancillary objectives: To start a discussion. To see the bride to be. or To reject without saying a clear cut NO CHAI
- 12. ELEMENTS OF • Patti •Pani • Sugar • Heat • Whip • Love • Lemon grass or • Masala or • Tulsi or • Adrak or • Haldi CHAI Intangible aspects Tangible aspects
- 13. STILL … THETASTE IS DIFFERENT Even if the elements are same
- 14. Changing proportions Patti DoodhWhip Pani Sugar Heat - Minimalism Quality and quantity of WHY? Add ons
- 15.
- 16.
- 17. It is relativein design. Negligible existence in relation to the composition but still has an existance. Dot or a Corner vertex where two lines meet, Sometimes a focal point.
- 18.
- 19. Composition of pointsin Happy Angry And pattern of your choice EXERCISE 1 Time 5 mins
- 21.
- 22. Types - •Geometric /Organic •Straight / Curved •Zigzag / Crooked •Dotted / Continuous •Thick /Thin •Varying thicknesses 1 Dimensional
- 24.
- 25. Composition of linesin Excitement Anger And pattern of your choice EXERCISE 2 Time 5 mins
- 26. Meaning of Straightlines Horizontal lines • Calm • Stability • Serenity • Meditation • Still waters • Restful Vertical lines • Strength • Youth • Passion • Formal • Falling waters • Tension / alertness • Weak if too thin, Bold if too thick
- 32. Meaning of StraightLines Diagonal Lines • Dynamism • Kinetic • Fall / Rise • Informal • Progress / Growth
- 33. Meaning of Curvedlines Geometric curves • Freedom with Discipline • Balance of Formal and Informal Flowy /wavy curves • Creativity • Excitement • Movement • Informal • Flexible • Fluidity/Flow • Direction
- 34. Criss Cross Lines •Confusion • Conflict • Agitation • Law • Order • Discipline • Strict/Rigid Horizontal with Vertical
- 35. Radial lines • Energy •Enthusiasm
- 36.
- 37.
- 38. SHAPE/2D form Types - •Geometric • Natural/Organic
- 39. Circle and a teardrop shape element composition
- 43.
- 45. • Logo playa big part in brand’s identity. Without a strong logo it’s hard to get attention and your target wouldn’t be able to remember your brand or company. Every element in the logos matter, even the basic element like shapes. Shapes symbolise ideas, express mood, catch people’s eyes and connect with your audience on a deeper level.
- 46.
- 47. Lines • Lines areoften overlooked when it comes to logo design. • Vertical lines associate with strength and sophistication. • While horizontal lines create sense of tranquility and calm. For example, SoundCloud’s logo portrays strength and creativity as the vertical lines represent sound and combine with the cloud. Another example is IBM’s logo; the horizontal lines indicate a sense of tranquility, reliability, and calm which makes the customers feel protected and settled.
- 48.
- 49. Circles • These shapesare used in 20% of the logo in the world. (What? In all the world shapes, or in all the world’s Logos) • When you use circles in your logo shapes, you convey: • Positive emotional messages • Unity and commitment • Strength and steadiness • Take a look at Olympics, Nasa and Google logos, SBI they all give us the sense of unity and positivity.
- 50.
- 51.
- 52. Triangles • You don’toften see this shape on logos but it has wonderful meaning. This shape conveys: • Power • Improvement • Continuous motion • Energy – Stability • These shapes are used to boost brand awareness and dictate speed and movement. Examples include Delta Airline’s logo or CAT construction’s logo which is masculine and powerful. Mitsubishi Motors uses a triangle too. • However when you use triangles, make sure the angles are pointing upwards, or to the right. Otherwise it will change the meaning.
- 53.
- 54. Square • When youuse squares in your logo shapes, you convey: • Strength and safety • Security • Professionalism • Trustworthiness • Square might come out as boring so using colour can help add vibrancy to the logo; like with the Microsoft logo, they a use variety of colour to engage the audience. • Example: Dominoes, Lego, Gap, Linked in
- 55.
- 56. Organic shapes &Spirals • These shape are very uncommon in the world of logo design. These shapes are intended to create the sense of – warmth and comfort. • When you use the organic shape in your logo design, choose something that resonates properly with your brand. For example, The Shell and Apple logos which are the shape of their names or WWF (World Wildlife Fund) that uses the Panda.
- 57. Shape you up! •Define a shape which is symbolic of you. Give 1 or 2 colours to it apart from black which you might or might not use for typography. Talk about it or write a few lines to justify your selection of colours and shapes.
- 59. Composition of 2D forms/shapesto represent Playfulness Systematic And pattern of your choice EXERCISE 3 Time 5 mins
- 60. 3D FORM Types - •Geometric • Curvy • Natural • Planer • Solid/Hollow
- 61.
- 62. Make one 3Dforms Harsh form Soft form And two 3D texture tiles EXERCISE 4 Time 20 mins
- 63. Micro whitespace –is the space within elements, such as the margins surrounding text and the leading between lines of text or the spaces between the individual characters. Macro whitespace – is the space between major elements in your design. These spaces tend to be larger and are usually immediately apparent THE SPACE
- 64. Meaningful or Random space SPACE • Positive(form) • Negative (space)
- 65. Make 2D spaceof a Rigid character or Flowy character & 3D space of same characters unprecedented EXERCISE 5 Time 20 mins
- 66. SHAPE/2D form &lines
- 67.
- 68. SHAPE/2D form &lines
- 69. Activity:1 Time 45mins Show 6 different aspects like Excited,Fearful, Angry, Happy, Dynamic, Stable, Unity, Rhythm, Radiant, Playful, Strong, Agony through 20 Points, 10 Lines, two 2D Shapes with space, one 3D Form and a combination of 2 or more elements
- 70. Home creativity 1. Bring5 appealing objects from your home. 2. Quick sketching of the same or different 5 products.
- 71. Competition 1. Observational skills - Listdown as many real life problems as possible.