Cleantech - puhdas mahdollisuus, 21.4.2016, Kotka: Anne Jalkala, LUT

Cleantech - puhdas mahdollisuus, 21.4.2016, Kotka: Anne Jalkala, LUT

• 1.
  Global Market Outlookfor Clean & Digital Technologies Prof. Dc.S (Tech) Anne Jalkala Head of LUT School of Business and Management Lappeenranta University of Technology 21st April 2016 - Kotka
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  “We’ve put theplanet on a high- carb diet for over a century. Time to get lean and go green.“ – Dr. Josh Wllis NASA Project Scientist and sea level rise expert
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  Global megatrends drive marketneed for clean technologies
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  Rapid change or Remarkable inertia?
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  Rapid change or Remarkable inertia?
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  Global energy demandrises by over one-third by 2035 Share of global energy demand No more than 1/3 of proven fossil fuel reserves can be consumed prior to 2050 to achieve 2˚C target 20% 40% 60% 80% 100% 1975 2010 2035 Middle East India China OECD Non-OECD 6 030 Mtoe 12 380 Mtoe 16 730 Mtoe (IEA, 2012)
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  The next fewyears will be critical to build markets for cleaner technologies.
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  Low carbon economymore than $600 billion in size. (Goldman Sachs) $1.6 trillion market opportunity in cleantech particularly for SME growth. (World Bank) $1.5 trillion market potential in smart cities by 2020. (Frost & Sullivan) ICT-enabled energy efficiency translates into €600 billion costs savings. (SMART 2020) Substantial market potential
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  (The World Bank,2014)
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  11% increase inVC investments in cleantech from 2014 to 2015 totalling $9.9 billion (Cleantech Group, 2016)
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  Transportation accounted over 30%of the total amount of cleantech investments in 2015 (Cleantech Group, 2016)
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  Today’s margin needsto become tommorow’s mainstream Costs now 1/150th of 1970 level 0.02% of total passenger cars 1,1 million installed units worldwide 1 % of the global electricity demand Estimated 10-22% penetration by 2030 Market rising from $ 55.30 billion in 2013 to $ 130.5 billion by 2020
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  What mechanisms can acceleratecommercialization of cleaner technologies? (148 interviews with 30 firms)
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  Success Factors inCleantech Commercialization 1) Address customers’ critical problems 2) Translate the technology into economic, environmental and social benefits 3) Demonstrate superior customer value 4) Use social proof
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  Social Proof
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  10 percent increasein the number of people with solar panels in a zip code led to a 54 percent increase in solar panel adoption in the same zip code (Bollinger and Gillinham, 2012).
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  What is nextrevolution in cleantech? (and in the global economy)
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  From Dirty Blockto Clean Chain
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  Global VC investments into blockhain
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  There is notry. Do or do not.
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  Thank You. Questions andcomments? [email protected]
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  Reports, articles andongoing projects: Cleantech Ratkaisujen Kaupallistaminen - Yhteiskehityksestä arvon todentamiseen How to Sell Sustainability? Sustainable value propositions: Framework and implications for technology suppliers Boosting the Internationalization of Cleantech SMEs