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CLEEN Foundation - GlobalGiving Workshop - Lagos
The document summarizes a GlobalGiving workshop on online fundraising and social media held in Lagos, Nigeria. It included introductions, an overview of GlobalGiving and its mission to amplify the impact of effective organizations, networking games to demonstrate social media reach, basics of online fundraising and social media, and how to join the GlobalGiving platform. The workshop provided guidance on using Facebook, Twitter, developing an online presence and fundraising strategy, and resources for social media best practices.
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CLEEN Foundation - GlobalGiving Workshop - Lagos
- 1. GlobalGiving Workshop Hosted byCLEEN Foundation Lagos, August 3, 2011 Introductions Intro to GlobalGiving Network Game Online Fundraising Basics Fundraising Simulation How to Join GlobalGiving Office Hours
- 2. Introductions - What isyour name? - What is the name of your organization? Group Discussion - Do you have a web site? - Do you use Facebook? Twitter? LinkedIn? Other sites? - Do you do online fundraising? - Do you receive donations from individuals? - Do you receive donations from individuals outside of Nigeria?
- 4. GlobalGiving Mission $40M+ / Year To More and More Effective Orgs Worldwide Amplifies Impact on Billions
- 5. • Online Donations • Donor Management GlobalGiving • New Donors Value • Effectiveness Training Proposition • Credibility/Recognition • UK and US Charitable Status
- 6. GlobalGiving Today • 2,600projects • 1,400+ nonprofits • 110 countries • 200,000+ donors • $48 million • Corporate Partners headquarters countries with projects
- 7. Networking Group Game Somethinghas happened, and you need to get a message to as many people as you can, as quickly as you can. How many people can you reach? How you would reach as many people as you possibly can in three days. NO RADIO! NO TV! NO BULK SMS!
- 9. Mom Mom Dad Best Friend Cousin Dad Co-worker Classmate Pastor Best Friend Neighbor Volunteer Donor Cousin Mom Dad Best Friend Co-worker Cousin Your Co-worker Classmate network: Pastor Classmate Neighbor 10 Volunteer Donor Pastor Mom Dad Neighbor Best Friend Cousin Co-worker Classmate Volunteer Pastor Neighbor Volunteer Donor Donor
- 10. Yes! You canuse the Internet to: • access your network • communicate messages quickly and freely • raise money for your organization
- 11.
- 12. What does thismean for NGOs? • Direct donor relationships • Bottom-Up Revolution • Nata Village Blog
- 13. Where do Istart? •What are your objectives? •Where is your audience? •What are other organizations doing? •What social networks are popular in Nigeria?
- 14. First Steps • Startslow • Choose one or two networks • Make someone responsible • Be a good partner • Identify your audience • Start conversations, make friends • Don’t ask for money too soon
- 15. What should Italk about? • News • Pictures, Videos • Beneficiary Stories • Articles about Your Organization and/or Staff • Articles about Your Cause • Feedback (good and bad) • Questions for Your Network • Partner News • Volunteer Opportunities • Job openings
- 16. Facebook • More than500 million active users • 50% of these users log on daily, 70% monthly • #1 site in the US • It is estimated that someone who has “liked” a Facebook brand will spend an average of $71.84 more per year.
- 17. Facebook Do’s andDon’t’s • DON’T: Set up a user profile for your org. Profiles are for people; Pages are for organizations • DO: Keep your page name short and relevant • DO: Use your logo as your picture • DO: Fill out your information tab thoroughly and completely • DON’T: Auto-feed an RSS onto the page • DO: Be authentic, engaging and honest
- 18. Facebook Details • Regular interaction, but mind the 80/20 rule • Post articles, pictures, questions and commentary • Enable feedback on your wall and posts • You might get negative feedback, but that’s ok! Let your fans defend you. They will, unless it’s a true problem. • You can have a rule about civility or offensive language • Facebook and Twitter are not the same platform. Post separately. • Add comments or questions to articles you post. • Think about ways to engage your fans where they already are – on Facebook.
- 19. Twitter • Micro-blogging platform •You send updates or “tweets” in 140 characters or less • Tweets are seen by your followers – people who opt in • You see tweets from people you are following • Unlike Facebook, following doesn’t have to be reciprocal • Twitter.com is the 3rd most popular social network site • In June 2010, Twitter had 190 million users tweeting 65 million times/day (techcrunch)
- 20. Twitter answers the question… •Whatare you interested in? •What has your attention right now?
- 21. Fundraising Game You havebeen given a challenge. Can you raise $4,000 from at least 50 different people in one month? Directions - Form groups of four or five - Together, brainstorm how you would accomplish this challenge. - Elect a spokesperson to share your results.
- 22. Joining GlobalGiving Due How to join Open Diligence GlobalGiving Challenge process
- 23. How to JoinGlobalGiving • Choose US or UK • Nominate your organization using the online nomination form • Complete GlobalGiving’s Due Diligence requirements • Post a project and participate in an Open Challenge • Raise $4,000 from 50 donors
- 24. Basic Eligibility Requirements •Registered organization – no individuals, businesses, etc. • Advanced English • (At least occasional) access to the internet • Non-evangelizing • Non-discriminating • Eligible to receive international donations • Charitable purpose
- 25. Due Diligence Details •Certificate of Registration • Organizational Documents • How is your organization run? • Dissolution Clause • Financial Statements • Be detailed! • List of Board and Staff members • Text document only • Program documents • What are your programs? How do they work?
- 27. How to Succeedin an Open • Use the Fundraising Survival Guide! • Attend Online Trainings • Develop an online fundraising strategy • Make a plan and schedule • Identify networks • Family, friends, neighbors, church congregation • International networks: volunteers, donors • Internet access • Credit cards
- 28. Then What? • Becomean active GlobalGiving partner • Post frequent Project Reports • Send Thank You’s to your donors • Join GlobalGiving UK • Post another project • Participate in GlobalGiving campaign
- 29.
- 30. Online Giver Profile • Women and Men • Average 40 Years Old Margaret Coughlin • Progressive Chief Marketing Officer • Affluent • Disaster Givers • Event Supporters • Last Minute Gift Givers - Source: Network for Good Robert DuBois Marketing Associate
- 34. Why will someonegive to your organization? Because you do something they believe in. Because you asked them to. Because someone else asked them to. Because you make them feel good. Because they trust you.
- 35. Thank You! John Hecklinger Chief Program Officer GlobalGiving Foundation 001-202-232-5784 [email protected] jhecklinger (skype) @jhecklinger (twitter) Seth Reynolds Project Manager GlobalGiving UK [email protected]
- 36. Resources • Social Media Revolution • NameChk – find out if your org name is registered • Social Media ROI – how to justify what you’re doing • Facebook Page Best Practices – by Zoetica • So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter • How Charities are Finding the Good with Facebook Fanpages (case studies) • Facebook Bestpractices for Nonprofits (beyond the basics) • 26 Slideshares on Social Media for Nonprofits • 10 Facebook resources for nonprofits • Social Media Starter Kit – by AARP • Mashable’s Social Media Page