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How to get the best web leads for your business
The document discusses strategies for acquiring effective web leads, emphasizing the importance of both SEO and PPC. It highlights the need for a professionally built website and quality content while exploring the benefits of Google AdWords, including geo-targeting and conversion rate optimization. It concludes that while SEO and content marketing require patience, PPC offers immediate visibility and measurable ROI.
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How to get the best web leads for your business
- 1. How to getthe best web leads for your business Llew Jury Managing Director Reload Media @reloada
- 2. It takes multiplechannels
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- 5. Technical Approx. 200+ RankingFactors Algorithm changes over 500 times a year - that’s 1.4 times a day! Get your website professionally built – you don’t have to spend huge $ these days. Ensure all the basic technical SEO areas are completed by your web designer.
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- 9. PPC & GoogleAdWords
- 10. Benefits of AdWords Firstpage instantly. Allows us to identify the keywords that work best. Can be “turned up” and “turned down” when required. Geo-targeting; target specific metro/regional areas.
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- 14. Landing page Phone numbertracking Simple contact/lead form Call to action “get in touch” 1.19 minute explanation video
- 15. Landing page Clear leadform Free DVD offer Calculator Quality blog content
- 16. Conversion Rate Optimisation Whyis it important? Before CRO After CRO Advertising Spend $1000 $1000 Visitors 2000 2000 Conversion Rate 2% 3% Leads* 40 60 Revenue $4000 $6000 ROI $4.00 $6.00 *Lead Value = $100
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- 18. Conversion Rate Optimisation 15day A/B split test 14 bookings (new form) VS 3 bookings (old form) Increased conversion rate by ↑385% with 99.8% statistical confidence.
- 19. Social Media -Trends
- 20. The most importantSM sites…
- 21. The most importantSM sites…
- 22. The most importantSM sites…
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- 26. Some Final Thoughts SEO/contentmarketing is a long-term process. Content is king. Make it count. Links tell Google how great your site and brand are. PPC is great to generate instant exposure. And great to track ROI. Social Media is important, but not the only channel. Test, test, test….and then change to meet the market.
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