Client brief
- 1. Leeanne Hibbert Brief Intro Cheadle & Marple Sixth Form College are in need of a video to be produce d to advertise the college and what it can offer. As the Creative Media department have not really been advertised that much we feel it is essential now that the college gives information out about our subject in particular. As Creative Media and Media are the two main subjects that students and parents get confused about we want to separate the two subjects to give them the full overview on Creative Media only. Target Audience When it comes to the target audience of the entire production we want to aim at potential students to the college and even in some cases to the parents as they will be interested also for their children’s sake. The reason we will be aiming at students is because they need to know what the course will entail and how much information there is needed to be put into the production. As we have stated the target audience is students but also parents so you will need to consider this fact as we want the product to be user friendly and appropriate for the target audience. Past experience of the company In the past we have used many different programs to create media within the industry we are within. These programs include Photoshop, macromedia flash and a various amount of others. This means we have a high standard that we are aspiring too and we hope and trust that you have a wide variety of skills to produce this for us. About the College Our college is very student friendly and we like to advertise that we have an atmosphere that interests many. We hope that many students would consider coming to our college from the different facilities we offer. When it comes to different facilities we offer a wide amount of computers within the ICT suite and also many books to go in our library. We also like to show off the fact we have a refectory that is packed full of cooked food throughout the day with salad, meat and various sandwiches with a range of fillings. We also ask that within the product to be created that you can include a bit about the college for the students to get a slight overview as well as what the course has to offer. The course to be studied/what we want you to include The course that we want to be shown is Creative Media. There is a course overview on the College website if you are not sure what to include. We want to know the entry requirements so that the students can see and we also want you to display what the course has to offer and how exciting it is. Also we would love to have an interview with a student and possibly a tutor if you can get opportunity. As we have already mentioned above we are proud of all the facilities we have to offer so would be pleased if you could get a wide amount of shots around the college.
- 2. Leeanne Hibbert Legal and ethnic considerations: As part of a production team we will have to take into consideration the legal and ethnic considerations, this is to make sure that we will not upset or anger anybody when it comes to them as the audience viewing this creation. We as the college do hope that once you have agreed to the concept of the legal and ethnic considerations that you do stick with what we have considered. Copyright is one of the main issues that you will need to think of when it comes to creating something for our college. So for the interactive video you need to reassure us as the college that all of the work which is produced for the video will be one hundred per cent all of your very own original work. You also need to think about the representation of this creation making sure that it is fit for all cultures and religions, again so that the audience do not get upset whilst viewing the video for our college, and considering we have people with different races in this college if there was to be a video you created which was just with one race then it would make students not want to come as they may not feel equal. Also both genders i.e. male and female need to be included in this video so that it is not classed as sexist and again both genders do attend this college anyway so it will be needed to be shown in the promotional video, otherwise people may get confused and if it is just showing males then females may think it’s an all-male college and vice versa. Another thing that I would like you to consider is I would prefer it that once you have created this video for my college, you will keep it private and confidential until the release date. This is because I would not like people taking the ideas and even copying them for their own promotional videos. So we as the college do not want any ‘sneaky previews’ of any footage being shown to the public until the exact release date. Time The time management is very important in this project, making sure that you stick to the time that we have given you to complete the project is a must. You will have around 2 weeks to do the filming of the video which will be at the end of Jan to early Feb. You also will need to work out how many hours per day you will need to work for, so that all the filming is all complete in the time that we have given you. We will be having meeting with you throughout the project making sure that everything you are doing is correct and we are happy with your progress. Costs
- 3. Leeanne Hibbert Working out the cost of the project is very important and making sure that you stick to the budget is important also. We need to look at all the equipment that you need to hire and work out the cost for the equipment that you need. The budget that you have been given is £4000 to complete the whole thing. We done a bit of research into the cost of hiring some of the equipment that you need to do the filming and a standard camera man will cost around £200 per day working on a 10 hour day but if you need to have special effects it will cost around £250 based on a 10 hour day. Personnel When it comes to the personnel side of things there will be three managers behind the product that you will need to contact if there are any issues that you need help with. We will help with any problems that you have but these must be important as we are trusting everything with you. If there is the odd thing you are concerned about we take full respect from you if you choose to contact us about it. Resources When making the video you will need a range of resources that we trust you already know about. You will need a camera and tripod to do the filming with, and then a computer with editing software on so that you can edit all the filming that you have done. We trust that any other resources that you want to use will be practical and necessary for the video we want you to create.