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Client Training: Metrics that Matter
This document summarizes a webinar about metrics that matter to stakeholders in client training. The webinar featured Kelly Payne from Glassdoor and covered why metrics are important, accessing the employer center, and 7 key metrics: demographics of candidates, company ratings, job performance, company updates, featured reviews, followers, and review trends. Attendees learned how to measure brand awareness, track candidate activity, engage with content, and benchmark against competitors. Questions were invited at the end.
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Client Training: Metrics that Matter
- 1. #GDChat Client Training Metrics ThatMatter: What Stakeholders Need to Know!
- 2. #GDChat Webinar Tips forAttendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
- 3. #GDChat Kelly Payne Director ofClient Services at Glassdoor [email protected] @kelly_payne22 Featured Speaker
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- 5. #GDChat Agenda • Why metricsmatter • Accessing your Employer Center • 7 metrics to up your talent acquisition game • How to share Glassdoor analytics with key stakeholders • Case Studies
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- 7. #GDChat Why Metrics Matter ListenMeasure Iterate+ +
- 8. #GDChat Why Metrics Matter ListenMeasure Refine+ + Why Metrics Matter
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- 13. #GDChat 1 or less2 to 5 6 to 10 11+ 0% 10% 20% 30% 40% 1. Demographics 1 Years Experience No College 48% 52% MaleFemale College Grad School 51% 22% 27% Source: Quantcast 2015 Source: Quantcast 2015 Source: comScore July 2015 MediaMetrix® Measure your brand awareness and demographics of your candidates
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- 15. #GDChat 2. Company Ratings •Tap into trends • Access reports • Your account team is here to help!
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- 19. #GDChat • Track candidate activity •Measure the performance of job titles • Manage jobs Job Performance
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- 21. #GDChat 3. Company Updates •Posts to engage • Content that actually works
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- 23. #GDChat 4. Featured Reviews •How is this affecting your brand? • The value of Employer response
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- 25. #GDChat 5. Followers • Tracknew followers • Gauge brand awareness • Other companies candidates are following
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- 27. #GDChat 6. Review Trends •Rating & Interview Trends • Filters • Key words & patterns
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- 29. #GDChat 7. Competitor Comparisons •Benchmark against competitors
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Editor's Notes
- #2 Sophia
- #3 Sophia
- #4 Sophia
- #5 Sophia Pass it off to Kelly!
- #6 Kelly
- #8 Listen honest feedback will help your organization continuously adjust, grow, and improve What forum are you giving your constituency to communicate with you? Are you listening to the feedback? How are you making sense of it and applying it to your recruiting strategy? Measure Take a look at your recruiting strategy. Does your strategy match the behavior of your candidates? Who are your competitors? How do you stack up against them in the war for talent? If you’re making a case for recruiting initiatives and/or budget, you have the numbers to back it up Iterate What worked 10, even 5 years ago, will not work today. Agility is key! Leverage data to build new processes at your company and increase recruiting efficiency
- #9 Competition for talent is fierce, and you can’t afford to throw blind darts Data tells a story about what’s working and what isn’t in your recruiting strategy. What are you trying to change and what data or proof points will show that your change is working? Time to hire Quality of candidates cost per hire based on % of budget allocated # of interview touches candidate experience feedback. If you are leading the charge on decisions that your organization has never considered, data to back it up is critical!
- #16 Kelly Trend of company ratings over time, See a breakdown of your rating by: Culture and Values Work/Life Balance Senior Management Comp and Benefits Career Opportunities Reports for how partnership has affected company rating over time if your stakeholders are super data-driven, let us help you! Your account team can pull super granular data and help you interpret and apply it to your recruiting strategy
- #17 On glassdoor.com/employers you can our Employee Engagement Toolkit, created by the Glassdoor Marketing team. You can use these templates to solicit feedback from your employees!
- #18 Employee Engagement Collateral Templates to reach out to employees
- #20 Find this under jobs and recruiting tab in your dashboard Candidate Activity Job performance by job title If you don’t have an ATS, you can use our Manual Upload Tool and add your own jobs. This feature is the direct result of feedback from our client.
- #22 This feature integrates w Hootsuite for easy posting Measure engagement. Which posts are most engaging? Hone in on what content works best.
- #24 Impressions by Review. how is this affecting your brand? Screen shot of # of views of a featured review vs other reviews View number for responded-to reviews, vs. ones that aren’t responded to
- #26 Track new followers –these people are opting to be in the know about your company! A good measure of whether your brand awareness is increasing or declining. Weekly Digest Email—companies candidates are following
- #28 Rating and Interview Trends: Filter by location, job title, key words. Splice and dice this data. Pinpoint patterns in specific job roles or satellite office, interview process
- #29 Rating and Interview Trends: Filter by location, job title, key words. Splice and dice this data. Pinpoint patterns in specific job roles or satellite office, interview process
- #30 Benchmark against competition