ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)

ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)

• 1.
  Razorfish GermanySocial Web4 McDonald‘sMcDonald's110/20/10
• 2.
  The Challenge
• 3.
  So muchhate outside.*Thevoicesofourcriticsareveryloud and visible.Theypublish and and sharethesamepicturesover and overagain.*
• 4.
  The Goals
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  Love louderthancritics.Makeourfanslouderthanthehaters. Respondtonegative commentswith open updiscussions.Enablefanstospreadtheirlovefor McDonald‘s.Earnattentioninsteadofbuying it.
• 6.
  OurSocial Web GoalsMoretrustMoreengagementSpreadtheloveforMcDonald‘s***
• 7.
  The Changes
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  #1 Wechangeourattitude.„We understandSocial Media as a dialogue, not as an promotionor PR tool“
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  #2 Wegiveourfansa home.*Aplatformwheretheycantalk to us + showustheirlove.
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  # 3WeactDifferently!
• 11.
  New ways inPR: The Anti LitteringCampaign.
• 13.
  New ways inMarketing:The firstProductlaunched on theSocial Web.
• 14.
  Great ingrediants! UliHoenessourgermanfavouritFamous- Soccer Player- Club Manager - SausagemakerMc Donald‘sNuernburgerOriginal NuernbergerBratwurst
• 15.
  1510/20/10
• 16.
  Thankyou.
• 17.
  Neue Digitale /RazorfishMathias Sinn.ManagingDirectorContactEmail: [email protected].: +49 - (0)30 / 2936388-11Mobile: +49 - (0)160 / 7400053
• 18.
  CopyrightCopyrightThis document isthe idea of NeueDigitale / Razorfish GmbH creative agency for digital marketing.
• 19.
  All information andcomments in this document are to be treated confidentially.
• 20.
  Utilisation of theideas, proposals as well as rudimentary concepts contained in this document is permissible only within the scope of the assignment.
• 21.
  In particular, thepassing on or transfer of ideas to a third party is only permitted with the explicit consent of NeueDigitale / Razorfish GmbH creative agency for digital marketing.