Cloudera Case Study

Cloudera Case Study

• 1.
  For B2B SocialMarketing Professionals Cloudera Customer Case Study
• 2.
  Cloudera: Company Background  PaloAlto based enterprise data management company  Provides software, support, services and training to data driven enterprises  Grew to 450+ employees in 6 years  Needed to quickly get serious about social media
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  “With Oktopost wecan clearly see how social media marketing generates value for our business.” (John Zuanich, Digital Marketing Manager)
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  Cloudera’s Conundrum The Problem     Marketingdepartment went from four to seventeen employees in a single year Managing daily posts across all social channels became extremely time consuming Could not measure ROI from ad-hoc social posting Tools like HootSuite and Sprout Social were overpriced and included features irrelevant to their marketing needs What Cloudera Wanted     To see real business value from social media Central location for large-scale content distribution through social media Integration with CRM’s like Salesforce.com Synchronized support for multiple team members across all social networks
• 5.
  Cloudera needed asocial media strategy that could keep up with its rapid growth
• 6.
  Our Solution: Oktopost  Thefirst tool of its kind that was built for B2B  The only tool that measures effectiveness of social media marketing for B2B  The only tool that bridges the gap between social media content marketing and lead generation
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  How Cloudera LeveragesOktopost  Cloudera was able to manage multiple social profiles and company pages from one convenient, powerful intrace  Enabled the company to participate in dozens of LinkedIn discussion groups related to big data  The marketing team could easily distribute content using all of their social profiles and LinkedIn groups
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  Integrate with Leading3rd Party Platforms Salesforce.com • Oktopost synced all important lead information with Salesforce.com • This valuable data helped significantly increase the rate in which leads converted to sales
• 9.
  Measure Your SocialMedia ROI  Cloudera was able to see exactly which campaign a specific lead had come from  Able to see the real business value of their social marketing activities  Assess what type of content, and which social network, produced the highest ROI
• 10.
  Successful Campaign: TrainingWebinar Using Oktopost, Cloudera conducted a large scale campaign to promote registration for a training webinar. The campaign was a huge success. Clicks  From 119 posts, the campaign received 986 clicks! Conversions   The webinar campaign generated over 130 registered attendee conversions By knowing which attendee eventually turned to a paid customer, Cloudera was able to establish actual ROI for their activities with this campaign
• 11.
  Cloudera Today Social ActivitiesGrowth • Cloudera has tripled its social media activity since it started using Oktopost LinkedIn Discussion Groups • Prior to using Oktopost, Cloudera’s primary focus on LinkedIn was managing its company page • Now Cloudera 5+ posts a day on dozens of LinkedIn discussion groups
• 12.
  By working withOktopost, Cloudera not only found a solution that could keep up with its growth, but also accelerated its ability to continue growing
• 13.
  Thank You! Questions? feelfree to contact us @Oktopost or on Facebook