Coca cola Business Model

Coca cola Business Model

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  COCA-COLA BUSINESS MODEL By-SAYAN BISWAS NILOTPAL DAS
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  Type Cola Manufacturer TheCoca-Cola Company Country of Origin United States Recipe Invented John Pemberton in 1885 Introduced 8th May,1886 Colour Caramel E-150d Flavour Cola Variants Diet Coke Diet Coke Caffeine-Free Coca Cola Zero Coca Cola Life Thums Up Sprite Maaza
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  Few Facts • Thefirst Coca-Cola recipe was invented in Congvinton , Georgia by John Pemberton • Originally the recipe was called as Coca Wine called Pemberton’s French wine in 1885 • The first sale was made at Jacobs Pharmacy in Atlanta on May 8,1886 by Asa Griggs • Asa Griggs marketing tactics led the incorporation of ‘The Coca-Cola Company’ • Coca-Cola currently Offers nearly 400 brands in 200 countries
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  GROWTH • The firstCoca-Cola recipe was invented in Congvinton , Georgia by John Pemberton • In 1892, Candler set out to incorporate a company “ The Coca-Cola Company“ • The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891 • On April 23, 1985, Coca-Cola, got much publicity, attempted to change the formula of the drink with "New Coke“ • The Coca-Cola Company owns minority shares in some of its largest franchises, such as Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company and Coca-Cola FEMSA
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  How Coca ColaMakes Money? COSTELEMENTS Cost of goods sold includes raw materials cost and also costs related to movement of finished goods Selling General & Administrative expenses includes advertising expenses, bottling and distribution expenses and other operating expenses Corporate Social Responsibility BUSINESSOFFERINGS&REVENUE Concentrates and fountain syrups are sold to bottling partners Fountain Syrups are sold to Fountain retailers including restaurants and convenient stores Revenues from finished products sold CUSTOMERSEGMENTS Bottling Partners Restaurants and convenient stores Retailers, whole sellers and distributors Other non-alcoholic beverage brands
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  STRATEGIES Coca-Cola focused on drivingrevenue and profit growth Coca-Cola invested in their brands and business Coca-Cola became more efficient Coca-Cola simplified itself Coca-Cola refocused on their core business model
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  BUSINESS MODEL • KeyPartner’s- Bottling partners , manual distribution centre owner's • Key Activities- Bottling , distribution , marketing , production and supply of syrup
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  • Value Proposition-Coca-Cola’s product portfolio • Customer Relationships- Displays and fridges , advertisement to consumers , Resident Account Developer (RAD) BUSINESS MODEL CONTD..
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  BUSINESS MODEL CONTD.. •Channels- Large scale distribution , Manual distribution centers • Customer Segments- Larger retail outlets , Small shops/ restaurants , airlines
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  BUSINESS MODEL CONTD.. •Cost Structure- Marketing , producing syrup , bottling and distribution • Revenue Streams- Bulk Sales , Retail price/ crate