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Coca-Cola
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
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Coca-Cola
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- 3. Coca-Cola is acarbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Coca cola company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand
- 4. HISTORY The prototype Coca-Colarecipe was formulated at Pemberton's Eagle Drug and Chemical House, a drugstore in Columbus, Georgia, originally as a coca wine It was initially sold as a patent medicine for five cents A copartnership had been formed on January 14, 1888 between Pemberton and four Atlanta businessmen: J.C. Mayfield, A.O. Murphey; C.O. Mullahy and E.H. Bloodworth
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- 6. ADVERTISING • Coca-Cola thesoft drink company uses the modern image of Santa Claus in its advertising • In 1971 a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing", produced by Billy Davis, became a hit single • Some Coca-Cola television commercials between 1960 through 1986 were written and produced by former Atlanta radio veteran Don Naylor(WGST1936–1950, WAGA 1951– 1959) during his career as a producer for the McCann Erickson advertising agency • Coca-Cola has also advertised its product to be consumed as a breakfast beverage, instead of coffee or tea for the morning caffeine
- 7. HOLIDAY CAMPAIGNS • Theadvertisement fell into disuse in 2001, as the Coca-Cola company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, GeorgiaThe "Holidays are coming! • advertisement features a train of red delivery trucks, emblazoned with the Coca-Cola name and decorated with Christmas lights, driving through a snowy landscape and causing everything that they pass to light up and people to watch as they pass through
- 8. SPORT CAMPAIGN • Coca-Colawas the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since • Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organised by FIFA • In addition, Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida
- 9. SWOT ANALYSIS • STRENGTH:The best global brand in the world in terms of value ($77,839 billion), World’s largest market share in beverage, Strong marketing and advertising, Most extensive beverage distribution channel, Customer loyalty, Corporate social responsibility • WEAKNESS: Significant focus on carbonated drinks, Undiversified product portfolio, High debt level due to acquisitions, Negative publicity • OPPORTUNITY: Bottled water consumption growth, Increasing demand for healthy food and beverage, Growth through acquisitions, Growing beverages consumption in emerging markets (especially BRIC) • THREATS: Changes in consumer preferences, Water scarcity, Strong dollar, Legal requirements to disclose negative information
- 10. Different Product: TheCoca-Cola Company's products include beverage concentrates and syrups, with the main product being finished beverages. The business has over 300 brands of beverages around the world with the main ones being Coke, Fanta, Lift, Sprite, and PowerAde. Different Price: The prices of Coca-Cola's products vary according to the brand and the size. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is based on the competitors pricing, Pepsi is the direct competitor to coke.
- 11. Distribution Activities: The Coca-ColaCompany sells its products by bottling and canning operations. The distributors reached the coke to the wholesalers and the wholesalers reached it to retailers. And at last the customers buy coca cola from retailer shop. Promotion Activities: Advertising The Coca-Cola Company uses advertising as its main source of increasing consumer awareness. It mainly uses the television. There are many television advertisements on Coca-Cola products. This source allows the company's products to reach a large audience.
- 12. Coca-Cola in Bangladesh •Coca-Cola is the most popular and biggest- selling soft drink in history, as well as the best-known product in the world. Coca cola is the oldest brand in Bangladesh. From the last 50 years Coca cola has been marketing its products through local representatives of Bangladesh. However, now it is marketed by Abdul Monem Limited. It marketed coca cola under the authority of the coca cola company, USA and distributs of Coca-Cola, Sprite and Fanta in Bangladesh.
- 13. Product: Coca Colaoffers two different sweet and flavored cola in our country. This is normal cola and another is dieting Cola. Coca Cola does not frequently change its taste. It has many nutritional values similar to Pepsi. It serves different type of beverage like Sprite, Fanta, etc. Price: Coca Cola Bangladesh Limited always tries to keep a standard price. It also offers promotional discounts, allowances, credit terms and payment period for the stores and Restaurants. Coca Cola, furthermore, offers discounts in a family size bottle frequently. To thing consumer buying power the coca cola company manufacture different types of can for our countries people, so that they can easily buy it.
- 14. Place: Coca ColaBangladesh Limited has a strong distribution channel to distribute their Coca Cola. They make Coca Cola easy to get and available to the customer everywhere through their expert distributors channel. Their transport facilities, channels of distribution, coverage area, etc. are maintained very securely. Promotion: Coca cola spends millions of dollar for frequently advertise products through mass media. They choose standard banner and color to advertise. Coca Cola makes sales promotion, advertising, force selling, public relations, direct marketing, etc. Sometimes local and international games inaugurated by the help of coca cola Bangladesh ltd.
- 31. Vision & Mission •The Coca-Cola Company vision statement is to be “the leader in the beverages industry”. • The company’s main goal is to keep being number one selling coke in the world and to increase their incomes, the same way they have done in their past years.
- 32. Summary Coca Cola nowa brand all around the word. Every day they promote their market every corner of the world. More than 60 percent soft drinks liked people like coca cola. • They have different kinds of products like Coke, Sprite, Fanta, Lift etc. • They always try to provide their product with low price with different packaging. • As it is a soft drink, Coca-Cola Company follows Intensive Distribution. It is found more or less everywhere in Bangladesh. • In terms of promotions they use Emotional Appeal.
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