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Cocoon case smallsize
CarShare.HK is a car sharing platform that allows car owners to rent out their vehicles when not in use, generating additional income, while also giving renters affordable access to cars. It aims to capitalize on the large number of privately owned vehicles that sit idle for most of the day by building an online marketplace and community that connects car owners and renters. The presentation makes the case that car sharing represents the future of transportation in dense cities like Hong Kong by promoting affordable access and reducing the number of private vehicles on the road.
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Cocoon case smallsize
- 1. Future is sharing Carshare.hk CocoonPitching night 8th March Private & Confidential.This document is not to be copied, distributed or disclosed without notice of CarShare.HK.
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- 6. 40,000New private carson H.K’s roads Each year
- 7. 20hours a day sitidled...
- 8. Sharing is thefuture..
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- 10. CarShare.HK Make driving lifestyleaffordable by sharing
- 11. Car + Insurance Carowners Car renters Car Rental Platform M oney-Com m ission M oney Insurance How it works
- 12. Chris Y. Felicia C. “Needa car for a photography trip..” “Don’t need my car for the weekend..” How it works
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- 18. Solution - EnablingTechnologies Trust Mechanism
- 19. Verified Solution - EnablingTechnologies
- 20. Life is effortless, asit should be... Smartphone Unlock Solution - Enabling Technologies
- 21. Thomas J. Felicia C. DanC. Peter C. Andy M. It’s a community.. Solution - Building Community
- 22. a movement, afuture ahead.. Solution - Marketing strategy
- 23. Solution - Marketingstrategy
- 24. Monetary Try newrides Owner Incentives Owner’s Incentive 67% 90%
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- 27. Demand for P2PCar rental Purpose of P2P Car rental
- 28. Purpose of P2PCar rental 79% Going out with Friends or Family
- 29. Purpose of P2PCar rental 42% Short trip away from the city
- 30. Purpose of P2PCar rental 14% Impress a Date
- 31. Usage of P2PCar rental $1,350 /full-day trip
- 32. - People whowants to try out new cars - Pursue Lifestyle or like driving - Potential Car buyers who are looking for alternatives - Car owners who wants to offset cost of ownership - Comfortable with Online Transaction Target Market Who will use P2P Car rental?
- 33. A B Business model -Marketing size ~ 12,000 units 1,804 cars ~ 4,200 units 378 cars
- 34. Business model -Fleet size 600Targeted Housing Estates 1% Conversion 1,500Shared cars 250Average Cars per Estate
- 35. Tipping Point.. Business model- Marketing size 472,000 + Private Vehicles 1,780,000 + eligible drivers
- 36. 2016: Macau-HK-ZhuHai Bridge Businessmodel - Marketing size
- 37. Business model -pricing Commission from rental Membership fee Rental fee
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- 39. Create a Hype ? CurrentDevelopment
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- 43. Insurance System Development Funding needs • Upfrontunderwriting Investment • In car locking devices • Backend system development • 12 months operation • Microfilm Production • Lohas Park Private Beta Campaign Operational Prototype Marketing Campaign
- 44. Team Marketing Creative SystemDevelopment Investment BankingLawElectronic Engineering
- 45. Business Plan Business Plan Availableon Request
- 46. It is aLifestyle. It is a community. It is the future. CarShare.HK W: http://carshare.hk E: [email protected] M: 9570 9996