Conventions of a teaser trailer
Time limitsA teaser trailer is normally very short, resulting in 30-60 seconds long. In that time it will have shown you a basic outline of what the new film is about, included text to ask you questions which could relate to what the film is about, or just take your thoughts away from what the film could really be about.
The main purpose of a teaser trailerIt is made to make you aware of a new film which is still being edited or produced. Some teaser trailers, such as Train Spotting (1996) show just the first ideas of what they want to produce for the real film – and not necessarily what they will produce when it comes to that stage, as they may decide in the editing that they don’t want to include that particular scene which we have already seen.
What it does to the audienceThe audience are made aware that there will be a film released soon, and, if they like the ‘snippets’ from the film which they have seen, then they will like the real film. The reason why it is called a ‘teaser’ is because it doesn’t give the audience everything, but enough for them to know some parts of what will happen.

Codes and conventions of a teaser trailer

  • 1.
    Conventions of ateaser trailer
  • 2.
    Time limitsA teasertrailer is normally very short, resulting in 30-60 seconds long. In that time it will have shown you a basic outline of what the new film is about, included text to ask you questions which could relate to what the film is about, or just take your thoughts away from what the film could really be about.
  • 3.
    The main purposeof a teaser trailerIt is made to make you aware of a new film which is still being edited or produced. Some teaser trailers, such as Train Spotting (1996) show just the first ideas of what they want to produce for the real film – and not necessarily what they will produce when it comes to that stage, as they may decide in the editing that they don’t want to include that particular scene which we have already seen.
  • 4.
    What it doesto the audienceThe audience are made aware that there will be a film released soon, and, if they like the ‘snippets’ from the film which they have seen, then they will like the real film. The reason why it is called a ‘teaser’ is because it doesn’t give the audience everything, but enough for them to know some parts of what will happen.