Codes and Conventions
of Documentaries
By Callum Garnett
SpellBound,2002
 Target Audience – 10 years– adults. Americans who
  appreciate the English language.
 Market research – The documentary was originally shown at
  a wide selection of film festivals, in an attempt to widen the
  possible consumer market. It has since been broadcast on
  several channels in: USA, Canada and UK.
 Codes and Conventions – Direct mode of address, indirect
  mode of address, Reflexive/objective documentary
  mode, inset titles, narrative devices: Newspapers and News
  Reports, Expert/past contestant interviews.
Andy McNab’s Tour of Duty
 Target Audience – Most predominantly British adults who
  have either directly been involved in military conflict or
  indirectly involved (relatives). Also aimed at youth looking to
  join the army – notable references about ‘brothers in arms’.
 Market Research – Being shown and advertised on Sky, a
  channel which is advertised on all media forms: Internet, TV
  and newspapers.
 Codes and Conventions – Direct and indirect mode of
  address, Voice of god is more common to associate with the
  viewers, inset titles.
Night Mail, 1936
 Target audience – The demoralised British public, post-
  war, mostly adults but aimed at entire British population.
 Market research – Commercially supported by the Post
  Office, a nationally respected industry.
 Codes and conventions – Indirect mode of address
  throughout although little amounts of vocabulary other than
  the voice of god, Poetic mode, emphasis on rhythm of train
  throughout.
David Attenborough: Planet Earth
 Target audience – Mostly aimed at older audiences, due to
  the subject matter often being considered ‘boring or outdated’
  by the youth, however certain educational subjects may
  require information, thus in certain instances a younger
  audience may observe.
 Codes and Conventions – Expository mode, direct mode of
  address, Voice of god, events seem observed and un-
  tampered with, observation, naturalistic sound to emphasise
  nature.
Dynamo – Magician impossible
 Target audience – The show attempts to associate with the
  teenage market, by using star vehicles such as Tinie
  Tempah, which is commonly associated with recent youth
  culture.
 Market research – incorporates localised areas and
  vocabulary
 Codes and Conventions – Participatory mode, he himself
  documents and appears in the entirety of the film, possibly
  staged events, direct/in direct mode of address, inset
  titles, common sounding documenter – not necessarily voice
  of god but more relatable.

Codes and conventions of documentaries

  • 1.
    Codes and Conventions ofDocumentaries By Callum Garnett
  • 2.
    SpellBound,2002  Target Audience– 10 years– adults. Americans who appreciate the English language.  Market research – The documentary was originally shown at a wide selection of film festivals, in an attempt to widen the possible consumer market. It has since been broadcast on several channels in: USA, Canada and UK.  Codes and Conventions – Direct mode of address, indirect mode of address, Reflexive/objective documentary mode, inset titles, narrative devices: Newspapers and News Reports, Expert/past contestant interviews.
  • 3.
    Andy McNab’s Tourof Duty  Target Audience – Most predominantly British adults who have either directly been involved in military conflict or indirectly involved (relatives). Also aimed at youth looking to join the army – notable references about ‘brothers in arms’.  Market Research – Being shown and advertised on Sky, a channel which is advertised on all media forms: Internet, TV and newspapers.  Codes and Conventions – Direct and indirect mode of address, Voice of god is more common to associate with the viewers, inset titles.
  • 4.
    Night Mail, 1936 Target audience – The demoralised British public, post- war, mostly adults but aimed at entire British population.  Market research – Commercially supported by the Post Office, a nationally respected industry.  Codes and conventions – Indirect mode of address throughout although little amounts of vocabulary other than the voice of god, Poetic mode, emphasis on rhythm of train throughout.
  • 5.
    David Attenborough: PlanetEarth  Target audience – Mostly aimed at older audiences, due to the subject matter often being considered ‘boring or outdated’ by the youth, however certain educational subjects may require information, thus in certain instances a younger audience may observe.  Codes and Conventions – Expository mode, direct mode of address, Voice of god, events seem observed and un- tampered with, observation, naturalistic sound to emphasise nature.
  • 6.
    Dynamo – Magicianimpossible  Target audience – The show attempts to associate with the teenage market, by using star vehicles such as Tinie Tempah, which is commonly associated with recent youth culture.  Market research – incorporates localised areas and vocabulary  Codes and Conventions – Participatory mode, he himself documents and appears in the entirety of the film, possibly staged events, direct/in direct mode of address, inset titles, common sounding documenter – not necessarily voice of god but more relatable.