Funding. Crowd. Trust. SME. Loan.
Transparent. Reputation. Invest.
Entrepreneur. Expertise. Cofundit.


Enabling broad access to private investments
Loan-based Investiments in non-quoted Growth Companies




      Funding Growth Together
                                                         Cofundit Sarl
Legal Disclaimer


Cofundit is a Swiss company which offers an online networking platform on www.cofundit.com and
also organizes investment events, where small and medium sized businesses can seek opportunities
to finance their growth, consultants can showcase their expertise and individuals can optimize their
portfolio of investments by participating in possible new investments alongside an indeterminate
number of non-related co-investors ("Crowd Funding").

Cofundit acts as financial consultant to facilitate the financing of companies registered in Switzerland
through investors from Switzerland and abroad. Cofundit has been confirmed by the Swiss Financial
Market Supervisory Authority (FINMA) to be a non-regulated company.

The Borrower undertakes to provide all items of information and documentation on its business, the
Investment Opportunity and the Borrower itself, to its best knowledge, in complete, correct and final
form, giving a true and fair view thereof in all relevant aspects. The Borrower guarantees, that such
information and documentation does not and will not contain any untrue, incomplete or misleading
statement of any relevant fact at the time such information or documentation was provided.

With the exception of claims for gross negligence or unlawful intent, Cofundit and Cofundit’s
contracting parties are released and discharged (all as direct beneficiaries hereof with a right to claim
of their own) from any and all claims the Borrower may have against any and all of them in connection
with the promotion of the Investment Opportunity on www.cofundit.com or at special Investment
Events of Cofundit or the assessment of the Investment Opportunity by independent, third party
consultants, including, with no limitation, any claims for losses of profits or consequential damages
under or in connection therewith.



                                                     2
Funding Growth Together
                                                                                      Copyright Cofundit Sarl
Agenda


       •      SME financing
       •      Investing in non-quoted companies
       •      What is Crowd Funding?
       •      The Cofundit Process
       •      Bridge Financing instrument: Debt
       •      Successful Funding, Faction Skis
       •      Engaging with the Cofundit Community
       •      Wrap-up / Questions / contact



                                       3             Copyright Cofundit Sarl
Funding Growth Together
SME face challenges to fund growth

•      Established SME rely on own cash flow to support
•      Growth SME’s do not fit traditional credit approval concepts
•      Insufficient funding puts limits on business development pace
•      SME under pressure to obtain financing from other sources




         SMEs are in need of
         Bridge Financing alternative




                                          4                        Copyright Cofundit Sarl
Funding Growth Together
Limited access to direct investments in companies




                                •   Bonds
                                •   Equities / commodities
                                •   Structured products
                                •   Investment funds
                                •   Pension funds
                                •   Real estate



              Access to direct investments in non-quoted companies
                is usually reserved to High Net Worth Individuals



                                           5                 Copyright Cofundit Sarl
Funding Growth Together
Cofundit enables direct private investments

      Traditionally       Banks / financial intermediaries




        Individual                                             Enterprise
       Investor(s)                                           seeking growth
                                 Disintermediation
                                                                 capital
           Cofundit




                                Direct Investments



                                            6                  Copyright Cofundit Sarl
Funding Growth Together
What is Crowdfunding ?


       Funding need of one party

       Sourced from many

       Usually through the internet

       Mostly to support social / creative / political / startup projects


        Cofundit‘s aim is to broaden the reach of Crowdfunding, to support
                              established SME‘s growth



                                          7
Funding Growth Together
                                                                  Copyright Cofundit Sarl
How does the Screening and review work?

                                          Investment policy fit
                                          Detailed Business review
                                          Management Meeting / Face-to-face
                             1 week
                                          Basic background check



                          Crowd           Understand business model
                             2-4 weeks    Like / Qualitative assessment
                                          Want to know more



                                           Quantitative Assessment
                          Experts          Financial viability
                             3-4 weeks     Key Performance Indicators
                                           Industry trend / environment


                                      8
Funding Growth Together
                                                            Copyright Cofundit Sarl
How does the funding phase work?



                           Pays            Pays
                          CHF 600           5%
                          sign-up       success fee




                                    9
Funding Growth Together
                                               Copyright Cofundit Sarl
Cofundit debt financing instrument


                        Borrower Profile            Bridge Financing Debt facility

•    Swiss Based company                        • Private loan
•    Small Medium Entreprise                    • CHF 200k to 1mio
•    Successful Proof Of Concept                • Term of 6 to 36 months
•    No Technology risk                         • Unsecured debt
•    Growth stage                               • All terms excl. Interest rate set by
•    Revenue Generating                           Entrepreneur
                                                • Interest rate defined by investors

                                                Optional
                                                Convertible option can be agreed



                                           10
    Funding Growth Together
                                                                        Copyright Cofundit Sarl
Cofundit Funding Case - Working Capital Bridge Loan

Company Faction Skis, Verbier
Industry Branded Skis                             Fund raising outcome
Founded 2006
                                                  Funded amount    CHF 170‘000
                                                  Term             6 months
Track Record                                      Repayment        Bullet loan
1‘200 pair of skis sold in 2009/2010
Sold in 13 countries                              Interest rate    10 to 15%
Doubling revenues every year                      Funding tranches CHF 10‘000 to 50‘000




                               „Cofundit helped us raising a bridge loan in 4 weeks - to
                                secure product shipments for the 2010/2011 season.
                                We will continue to work with Cofundit in the future“
                                                  Alex Hoye, Chairman, Faction Skis



                                             11                         Copyright Cofundit Sarl
  Funding Growth Together
Cofundit in 2010 and beyond

                           First Cofundit   Swiss Regulatory
                                               Clearance                             First Fund Raising
                             Live Event                                                     Closed




                                                                      Cofundit.com
 Moves to PSE                                                           Launched                New Business
Lausanne Office                                                                                  Developer
                                             Cofundit in the
                                                 Press




Mar                                May      June               July                  Oct     Nov
                                                                                                          2010
                                                           12
 Funding Growth Together
                                                                                               Copyright Cofundit Sarl
Join the Cofundit Community

Cofundit Internet Platform                  Cofundit Live Events
•   Funding request overview                • 3 Events each month
•   Discussion forum                        • Meet fundraising entrepreneurs
•   Automated dealflow notifications        • Meet other Cofundit members, fellow
•   Investor dashboard tracking               investors




Cofundit Investor Webcast                   Cofundit Magazine
• Weekly                                    •   Quarterly Issue
• 1-2 Companies pitching                    •   Review transactions
• Q&A                                       •   Crowd funding Topics
                                            •   Investor Knowledge
                                            •   Investor Views
                                            •   Cofundit Partners


                                       13                              Copyright Cofundit Sarl
     Funding Growth Together
Cofundit Member Benefits
                          Non-Member   Member        Entrepreneur     Investor            Expert
Public data
access
Posting funding
request

Voting / Forum

Private
Messaging
Free Magazine
subscription

Newsletter

Confidential
data access

Invest

Expert review

                                        Free             Free       EUR 100 / year         Free

                                                14                               Copyright Cofundit Sarl
Funding Growth Together
Questions?



                              15       Copyright Cofundit Sarl   15
Funding Growth Together
Cofundit Contact


                          Gerrit Sindermann
                          Business Development Manager

                          M: +41 76 5161637
                          T: +41 21 6938730
                          gerrit.sindermann@cofundit.com
                          Skype: gerritskype1313




                                              Cofundit S.A.R.L
                                              Parc Scientifique EPFL PSE-C
                                              1015 Lausanne
                                              Switzerland
                                               www.cofundit.com

                                 16                        Copyright Cofundit Sarl
Funding Growth Together
Appendix



                              17     Copyright Cofundit Sarl   17
Funding Growth Together
Cofundit – A 3-phased approach to fund business

01       Pre-Screening / Voting
Cofundit (company stage, business model, revenue -generating, background          2-4 weeks
check)
Cofundit members (Appeal / attractiveness of funding proposal)                    Free

                                                                                  Share


02          Review & Discussion
                                                                                  3-4 weeks
 Experts: Additional confidential information
 Webcast: company presentation / Q&A                                              CHF 600 sign-up
 Meet the Entrepreneur – Live events
                                                                                  Review


03
.          Funding
                                                                                  2-4 weeks
 Investors commit share of total funding amount @ self-chosen interest rate
 Entrepreneur selects best financing offers                                       5% success fee
 Standardized loan contract signing / money wired
                                                                                  Review

                                                 18
Funding Growth Together
                                                                              Copyright Cofundit Sarl
Cofundit in the Press




                          19   Copyright Cofundit Sarl
Funding Growth Together

Cofundit - Basics Investors Jan 2011 (Crowdfunding)

  • 1.
    Funding. Crowd. Trust.SME. Loan. Transparent. Reputation. Invest. Entrepreneur. Expertise. Cofundit. Enabling broad access to private investments Loan-based Investiments in non-quoted Growth Companies Funding Growth Together Cofundit Sarl
  • 2.
    Legal Disclaimer Cofundit isa Swiss company which offers an online networking platform on www.cofundit.com and also organizes investment events, where small and medium sized businesses can seek opportunities to finance their growth, consultants can showcase their expertise and individuals can optimize their portfolio of investments by participating in possible new investments alongside an indeterminate number of non-related co-investors ("Crowd Funding"). Cofundit acts as financial consultant to facilitate the financing of companies registered in Switzerland through investors from Switzerland and abroad. Cofundit has been confirmed by the Swiss Financial Market Supervisory Authority (FINMA) to be a non-regulated company. The Borrower undertakes to provide all items of information and documentation on its business, the Investment Opportunity and the Borrower itself, to its best knowledge, in complete, correct and final form, giving a true and fair view thereof in all relevant aspects. The Borrower guarantees, that such information and documentation does not and will not contain any untrue, incomplete or misleading statement of any relevant fact at the time such information or documentation was provided. With the exception of claims for gross negligence or unlawful intent, Cofundit and Cofundit’s contracting parties are released and discharged (all as direct beneficiaries hereof with a right to claim of their own) from any and all claims the Borrower may have against any and all of them in connection with the promotion of the Investment Opportunity on www.cofundit.com or at special Investment Events of Cofundit or the assessment of the Investment Opportunity by independent, third party consultants, including, with no limitation, any claims for losses of profits or consequential damages under or in connection therewith. 2 Funding Growth Together Copyright Cofundit Sarl
  • 3.
    Agenda • SME financing • Investing in non-quoted companies • What is Crowd Funding? • The Cofundit Process • Bridge Financing instrument: Debt • Successful Funding, Faction Skis • Engaging with the Cofundit Community • Wrap-up / Questions / contact 3 Copyright Cofundit Sarl Funding Growth Together
  • 4.
    SME face challengesto fund growth • Established SME rely on own cash flow to support • Growth SME’s do not fit traditional credit approval concepts • Insufficient funding puts limits on business development pace • SME under pressure to obtain financing from other sources SMEs are in need of Bridge Financing alternative 4 Copyright Cofundit Sarl Funding Growth Together
  • 5.
    Limited access todirect investments in companies • Bonds • Equities / commodities • Structured products • Investment funds • Pension funds • Real estate Access to direct investments in non-quoted companies is usually reserved to High Net Worth Individuals 5 Copyright Cofundit Sarl Funding Growth Together
  • 6.
    Cofundit enables directprivate investments Traditionally Banks / financial intermediaries Individual Enterprise Investor(s) seeking growth Disintermediation capital Cofundit Direct Investments 6 Copyright Cofundit Sarl Funding Growth Together
  • 7.
    What is Crowdfunding? Funding need of one party Sourced from many Usually through the internet Mostly to support social / creative / political / startup projects Cofundit‘s aim is to broaden the reach of Crowdfunding, to support established SME‘s growth 7 Funding Growth Together Copyright Cofundit Sarl
  • 8.
    How does theScreening and review work? Investment policy fit Detailed Business review Management Meeting / Face-to-face 1 week Basic background check Crowd Understand business model 2-4 weeks Like / Qualitative assessment Want to know more Quantitative Assessment Experts Financial viability 3-4 weeks Key Performance Indicators Industry trend / environment 8 Funding Growth Together Copyright Cofundit Sarl
  • 9.
    How does thefunding phase work? Pays Pays CHF 600 5% sign-up success fee 9 Funding Growth Together Copyright Cofundit Sarl
  • 10.
    Cofundit debt financinginstrument Borrower Profile Bridge Financing Debt facility • Swiss Based company • Private loan • Small Medium Entreprise • CHF 200k to 1mio • Successful Proof Of Concept • Term of 6 to 36 months • No Technology risk • Unsecured debt • Growth stage • All terms excl. Interest rate set by • Revenue Generating Entrepreneur • Interest rate defined by investors Optional Convertible option can be agreed 10 Funding Growth Together Copyright Cofundit Sarl
  • 11.
    Cofundit Funding Case- Working Capital Bridge Loan Company Faction Skis, Verbier Industry Branded Skis Fund raising outcome Founded 2006 Funded amount CHF 170‘000 Term 6 months Track Record Repayment Bullet loan 1‘200 pair of skis sold in 2009/2010 Sold in 13 countries Interest rate 10 to 15% Doubling revenues every year Funding tranches CHF 10‘000 to 50‘000 „Cofundit helped us raising a bridge loan in 4 weeks - to secure product shipments for the 2010/2011 season. We will continue to work with Cofundit in the future“ Alex Hoye, Chairman, Faction Skis 11 Copyright Cofundit Sarl Funding Growth Together
  • 12.
    Cofundit in 2010and beyond First Cofundit Swiss Regulatory Clearance First Fund Raising Live Event Closed Cofundit.com Moves to PSE Launched New Business Lausanne Office Developer Cofundit in the Press Mar May June July Oct Nov 2010 12 Funding Growth Together Copyright Cofundit Sarl
  • 13.
    Join the CofunditCommunity Cofundit Internet Platform Cofundit Live Events • Funding request overview • 3 Events each month • Discussion forum • Meet fundraising entrepreneurs • Automated dealflow notifications • Meet other Cofundit members, fellow • Investor dashboard tracking investors Cofundit Investor Webcast Cofundit Magazine • Weekly • Quarterly Issue • 1-2 Companies pitching • Review transactions • Q&A • Crowd funding Topics • Investor Knowledge • Investor Views • Cofundit Partners 13 Copyright Cofundit Sarl Funding Growth Together
  • 14.
    Cofundit Member Benefits Non-Member Member Entrepreneur Investor Expert Public data access Posting funding request Voting / Forum Private Messaging Free Magazine subscription Newsletter Confidential data access Invest Expert review Free Free EUR 100 / year Free 14 Copyright Cofundit Sarl Funding Growth Together
  • 15.
    Questions? 15 Copyright Cofundit Sarl 15 Funding Growth Together
  • 16.
    Cofundit Contact Gerrit Sindermann Business Development Manager M: +41 76 5161637 T: +41 21 6938730 [email protected] Skype: gerritskype1313 Cofundit S.A.R.L Parc Scientifique EPFL PSE-C 1015 Lausanne Switzerland www.cofundit.com 16 Copyright Cofundit Sarl Funding Growth Together
  • 17.
    Appendix 17 Copyright Cofundit Sarl 17 Funding Growth Together
  • 18.
    Cofundit – A3-phased approach to fund business 01 Pre-Screening / Voting Cofundit (company stage, business model, revenue -generating, background 2-4 weeks check) Cofundit members (Appeal / attractiveness of funding proposal) Free Share 02 Review & Discussion 3-4 weeks Experts: Additional confidential information Webcast: company presentation / Q&A CHF 600 sign-up Meet the Entrepreneur – Live events Review 03 . Funding 2-4 weeks Investors commit share of total funding amount @ self-chosen interest rate Entrepreneur selects best financing offers 5% success fee Standardized loan contract signing / money wired Review 18 Funding Growth Together Copyright Cofundit Sarl
  • 19.
    Cofundit in thePress 19 Copyright Cofundit Sarl Funding Growth Together