The document discusses representations of ethnic minorities in the media. It argues that media portrayals are shaped by dominant ideological perspectives that serve to control identities. Stuart Hall proposes that the media produces representations of social worlds through images and portrayals that disseminate ideology. Identity should be seen as fluid and constantly evolving rather than fixed. Research shows ethnic minorities tend to be underrepresented or stereotypically portrayed in the media, subordinating them to white ideological hegemony. The repetitive framing of particular images leads audiences to see them as definitive of certain groups.