Famous Shoes is a footwear factory in Oman that produces shoes for the global fashion market. While Famous Shoes produces high quality shoes, some disadvantages are that their prices are too high without promotions, they do not have many retail locations in Oman, and their initial marketing relied too heavily on advertisements and social media rather than other avenues. Managers should implement strategies like lowering prices, expanding retail locations, and diversifying marketing tactics in order to increase their customer base.