COM 509: Personal Learning Project

COM 509: Personal Learning Project

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  The Art ofPodcasting By Jordan Browning
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  What is Podcasting? •According to about.com, “The term ‘podcasting’ combines ‘broadcasting’ with ‘iPod’.” • A podcast is a digital media file (.MP3 or .MOV) that can be downloaded from a website or RSS (Really Simple Syndication) feed to a computer or MP3 device.
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  RSS Feed • RSSfeeds allow the listener or viewer of podcasts to have their selected podcasts downloaded automatically as they become available.
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  Main Types ofPodcasting • Video podcast (or Vodcast/Vlogcast) – Uses files ending with .MP4, .MOV, .WMV • Audiocast (Typical podcast) – Uses files ending with .MP3
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  How is PodcastingUsed? • Educational Tool (Courses, Language Learning) • Entertainment (Comedy, Sports, etc.) • News (NPR: This American Life) • Publicity and Marketing • Politics
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  Recording and EditingSoftware for Podcasting • Audacity: Windows/Mac • Audacity is a free software, cross platform digital audio editor and recording application.
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  Recording and EditingSoftware for Podcasting • GarageBand: Mac • GarageBand is a software application for Mac users which allows them to create music and podcasts.
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  Tools for UploadingPodcasts • Podbean.com • Allows users to upload media files up to 5 GB for free. • Podcasts can then be uploaded on to iTunes or a blogging platform.
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  Incorporating Podcasting intoBlogging • After recording and uploading a podcast, the user can then embed a media player into their blogging platform to share with others.
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  Podcasting and Twitter •Shared using a shortened URL, similar to sharing a link. The link directs the viewer to hosting website or blog
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  Podcasting and SocialBookmarking • Audio podcasting isn’t featured heavily on social bookmarking sites, such as Technorati. • This may mark the transition from audiocasting to video podcasting.
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  Is Podcasting Dead? •Organizations are moving away from podcasting, due to rapid advances in technology. • Most businesses now utilize the video aspect of podcasting rather than audio.
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  Why Should aBusiness or Person Use Podcasting? 1. The ability to target a very specific audience or customer 2. It’s a low-cost message delivery platform 3. The ability to send out different messages through audio and video
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  What Businesses UsePodcasting? • Disney • General Motors • IBM • Microsoft
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  How Businesses CanUse Podcasting • Interview – Different members of staff on company projects – Leading experts in a related field of study – Satisfied customers of the organization • Advertise new information about upcoming events or products
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  Example: Microsoft • Microsoftuse a podcast to educate people on computer and business skills. – Podcasts are organized according to ideas and professions
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  Conclusion • Podcasting isstill an effective means of directed communication • Video podcasting may become more prevalent than audiocasting • Businesses should utilize this low-cost means of outreach