Company Analysis Report :- Godrej Properties

Company Analysis Report :- Godrej Properties

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  GODREJ PROPERTIES Happiness isa place called Submitted By:- Kamesh Dwivedi
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  Godrej Properties aspireto be the nation's top real estate company, while continuing to be the most trusted name in the industry. Godrej Properties shall deliver superior value to all stakeholders through extraordinary and imaginative spaces created out of deep customer focus and insight.
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  Business Profile  GodrejProperties brings the Godrej Group philosophy of innovation, sustainability and excellence to the real estate industry.  Godrej Properties development combines a 119–year legacy of excellence and trust with a commitment to cutting-edge design and technology.  Godrej Properties is currently developing residential, commercial and township projects spread across approximately 11.89 million square meters in 12 cities.  In the last 3 years, Godrej Properties has received over 150 awards and recognitions, including the "Real Estate Company Of The Year" at the Construction Week India Awards 2015  "Most Reliable Builder for 2014" at the CNBC AWAAZ Real Estate Awards 2014, “Innovation Leader in Real Estate” award at the NDTV Property Awards 2014 and “Popular Choice - Developer of the Year” award by ET NOW in 2013.
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  Top Management Mr. AdiGodrej Chairman Emeritus Mr. Nadir B. Godrej Director (Non-Executive) Mr. Jamshyd N Godrej Director(Non-Executive) Mr. Amitava Mukherjee Independent Director Mr. Pirojsha Godrej Executive Chairman Mr. Mohit Malhotra Managing Director & Chief Executive Officer
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  Financials  Godrej Propertiesis one of the leading real estate development companies in India and is based in Mumbai.  Godrej Industries Limited, currently holds 69.43% of our equity share capital.  The total area under development currently is 7.6 million Sq mt ( 82 million Sq ft). Parameters MAR'16 (₹ Cr.) MAR'15 (₹ Cr.) MAR'14 (₹ Cr.) MAR'13 (₹ Cr.) MAR'12 (₹ Cr.) Share Capital 108.13 99.68 99.12 78.05 78.04 Total Current Liabilities 3,081.54 2,649.86 2,177.72 1,099.04 1,362.68 Total Liabilities 5,347.43 4,727.35 4,301.43 2,921.06 3,015.10 Total Current Assets 4,081.62 3,714.89 3,612.42 2,417.64 2,720.65 Total Assets 5,347.43 4,727.35 4,301.43 2,921.06 3,015.10 Contingent Liabilities 145.79 103.38 83.03 72.22 38.74
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  Organization Structure  TypicalHierarchical Structure
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  Organization Culture  Attentionto details: Company takes all the project very precisely and stick highly to the set standards.  Innovation & Risk Taking: Being a big player of real estate industry Godrej offers place for new and innovative ideas.  Stability: Being one of the oldest Indian firms Godrej holds the place of India’s one of the most stable group. People Oriented: Godrej holds a very vast and diversified human pool. It focuses on the employee overall development and helps them in maintain their work life balance.  Outcome Oriented: Teams in Godrej works mainly to maintain their quality and goodwill.
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  SWOT Analysis Strengths 1. Leaderamong India’s FMCG companies 2. Some brands in 100 most trusted brands 3. Presence in more than 60 countries 4. Over 1,300 full-time employees 5. Widespread distribution network across India Weakness 1. Market share is limited due to presence of other strong FMCG brands 2. Godrej products has stiff competition from big domestic players and international brand Opportunities 1. Tap rural markets and increase penetration in urban area 2. Mergers and acquisitions to strengthen the brand 3. Increasing purchasing power of people thereby increasing demand Threats 1.Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands 3.Competition from unbranded and local products
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  PESTEL Analysis
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  Stakeholders & theirImpact  Board of Directors: Major strategies are developed and decided by BOD. Hence they highly effect the firm.  Investors: Godrej draws a huge amount, every financial year from its customers and invest it in further advancements of business. Customer: End users plays a very important role in managing the name and place of any firm in market. Customers can highly effect the firm.  Contractor: Contractors working for firm can have serious impact on company working profile.  General Public: Goodwill for Godrej is the result of the trust that general public has shown in this name. Public can majorly effect the company’s name and profits.
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  Five strategies executedby Godrej  Two-pronged strategy for growth: On one hand, it is planning to expand its product portfolio and augment its market share in the domestic market. On the other hand, it has set sail for overseas markets.  Outward bound: Godrej is going in for international acquisitions with twin strategies - diversifying risk and tapping new markets.  Tax benefits: The company will get 100 per cent excise exemption for 10 years in the north-east and Himachal and 100 per cent income tax exemption for five years and 30 per cent for another five years.  Competition: The company operates amid stiff competition. To fight competition, Godrej has been introducing new variants and brands.  Sector story: The sheer size of the market in India provides good opportunities, despite competition and possible cost pressures if international raw material prices fluctuate.
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  Two future recommendationsfor future  Go Green Initiative:  Technical Development: 1. Water Recycling and reusing 2. Achieving zero waste and carbon neutrality 3. Having higher quality products for lower section of population 4. Using 30% of energy from renewable energy sources. 1. Low priced raw material to manufacture high quality products 2. Faster and higher volume production 3. More qualified professionals to operate machines 4. Newer chemical manufactured after following the trend of global market.
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  Sources  www.godrejproperties.com  www.slideshare.net http://www.rediff.com/money/2006/jun/12godrej.htm  www.thehindubusinessline.com/bline/2003/01/17/stories/2003011702010400.htm
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  Thank You