Components of communication

Components of communication

• 1.
  Components of Communication 1.Context 2. Sender/Encoder 3. Message 4. Medium 5. Receiver/Decoder 6. Feedback Context Every message (Oralor written), beginswith context. Contextis a very broad field that consists differentaspects. One aspectis country, culture and organization. Every organization, culture and country communicate information in their own way. Another aspectof contextis externalstimulus. The sourcesof externalstimulus includes; meeting, letter, memo, telephone call, fax, note, email and even a casual conversation. This externalstimuli motivates you to respond and this response may be oralor written. Internalstimuli is another aspectof communication. InternalStimuliincludes; You opinion, attitude, likes, dis-likes, emotions, experience, education and confidence. These all have multifaceted influence on the way you communicate you ideas. A sender can communicate his ideas effectively by considering all aspects of context mentioned above. Sender/Encoder Encoder is the person who sendsmessage. In oralcommunication the encoder is speaker, and in written communication writer isthe encoder. An encoder uses combination of symbols, words, graphsand picturesunderstandable by the receiver, to best convey his message in order to achieve his desired response.
• 2.
  Message Message is theinformation thatis exchanged between sender and receiver. The first task is to decide whatyou wantto communicate and whatwould be the contentof your message; whatare the main points of your message and what other information to include. The centralidea of the message must be clear. While writing the message, encoder should keep in mind all aspectsof context and the receiver (How he will interpretthe message). Messages can be intentionaland unintentional. Medium Medium is the channelthrough which encoderwillcommunicate hismessage. How the message gets there. Your medium to send a message, may be print, electronic, or sound. Medium may be a person as postman. The choice of medium totally dependson the nature of you message and contextual factorsdiscussed above. Choice of medium is also influence by the relationship between the sender and receiver. The oralmedium, to convey your message, is effective when your message is urgent, personalor when immediate feedback isdesired. While, when your message is ling, technicaland needs to be documented, then written medium should be preferred thatis formalin nature. These guidelinesmay change while communicating internationally where complexsituationsare dealt orally and communicated in writing later on.
• 3.
  Receiver/Decoder The person towhom the message is being sent is called ‘receiver’/’decoder’. Receiver may be a listener or a reader depending on the choice of medium by sender to transmit the message.Receiver is also influenced by the context, internal and externalstimuli. Receiver is the person who interpretsthe message, so higher the chances are of mis-communication because of receiversperception, opinion, attitude and personality. There will be minor deviation in transmitting the exactidea only if your receiver is educated and have communication skills. Feedback Response or reaction of the receiver, to a message, is called ‘feedback’. Feedback may be written or oralmessage, an action or simply, silence may also be a feedback to a message. Feedback isthe most importantcomponentof communication in business. Communication issaid to be effective only when it receives some feedback. Feedback, actually, completesthe loop of communication