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Conceptual grey profile & Case Studies
We Digital specializes in providing accessible digital and content marketing services to businesses and organizations aiming for digital brand building and market disruption. Their mission involves fostering partnerships with clients in various sectors, improving processes and technology, and maintaining core values like authenticity and innovation. Through case studies, they demonstrate their effectiveness in enhancing brand perception and increasing sales for clients across diverse industries.
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Conceptual grey profile & Case Studies
- 1. Profile & Case studies Wedigital
- 2. Our Business Purpose Weseek to work with businesses, organizations and brands that have woken up to the power that is Digital & Content Marketing, and their ability to consistently attract and retain a well defined target audience. We digital
- 3. Our Vision Conceptual Greys’vision is to make practical digital & content marketing services available and affordable to different scales of business. We are focused on helping businesses bridge the gap between traditional marketing and the brave new world - digital brand building (DBB). We want our customers to love us and find us irreplaceable.We strive to provide the sort of insight, marketing smarts and execution that make us the stand out choice for your organization. We achieve this by consistently demonstrating our commitment to our values. We digital
- 4. Our Mission Our missionis industry disruption for our clients’ and digital domination in their market place. We seek partnerships with brands along our niche areas for whom we will work towards market leadership in their respective industry. - Microfinance Organizations - Non Governmental Organizations - Real Estate Developers - Franchise & Retail To achieve this mission we are constantly improving our people, process and technology. We digital
- 5. Our Culture • Weare small and audacious • We are nimble and brilliant • We believe in our people • We are fun, artistic and eclectic in our creative expressions • We are a powerful gathering of creative and strategic thinkers • We are all about breaking out of norms and challenging convention • We have customer satisfaction at the core of everything we do We digital
- 6. Our Values Our valuesdescribe who we are and how we go about business, both as a startup, and as a group of high performing individuals.We encourage and develop these values in our people and through the relationships we build. • Authenticity - Being honest, genuine and transparent in our quest to deliver the best digital marketing solutions for our clients. • Passion - Being driven by a yarning to be the very best collectively and individually. • Innovation - Keeping abreast of current digital marketing solutions and identifying the most impactful and suitable marketing technologies for our clients. • Creativity / Mastermind - Freedom to rethink and create new approaches to deliver wins for our clients without fear of being different . We digital
- 7. Management team • Copywriting • Brand Strategy • ContentStrategy • Business Management • Team Management • Client Service C.E.O / Creative director • Company Books • Taxes • Margins • Business management • HR Manager CFO & HR • Photography • Art Direction • Managing Design Team • Business Management • Culture Custodian Art direction & Photography • Social Team Management • Community management • Culture Custodian • Content Strategy • Video Editing • Business Management Head Of Social • Project Management • Client / Creative Team Liaison • PR • Business Management Client Service manager • Motion Graphic Design • 3D Design • After Effects • Shoot logistics • Business Management Head of production Ian Jege Joy Kathambi Collins Kiarie Jeremie banembe Eva Wangui Patrick Riako
- 8. Current organogram Silo 1 1. Digital Copywriter 2. Designer 3. Videographer 4. Programmer Management cell 1. CEO & Creative Director 2. CFO & HR 3. Head Of Design & Art Direction 4. Head of Social 5. production Manager 6. Client Services Manager
- 9. Our skillset • Creatingcompelling brand stories • Leveraging brand image to gain new customers • Content Strategy • Targeting & Boosting • Insights, stats & Data • Blogging • Community Management • Digital Advertising • Social Marketing • Search Engine Optimization • Inbound Marketing • Photography • Videography • Motion Graphic Design • UX,UI • E-Design • Copywriting • Web & App L&F • Digital Branding
- 10. Why digital Affordability - Digitaladvertising can accommodate almost any budget - It costs a fraction of traditional advertising Reach - There are more people online at any one time than there are on traditional media Targeting & Tracking - Digital infrastructure tells us what countries | Cities | communities are consuming specific content, how much time they are spending online and other individual internet habits - We are able to micro target segments of population by age, gender, location, interests and lifestyle Interaction & Engagement - People are already engaging each other online - We can get them to interact and engage on specific brands and topics with the right strategy We digital
- 11. Content & Digitalmarketing Content Marketing The marketing and business process of creating and distributing relevant and valuable brand content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable consumer action. Digital Marketing The marketing of products and services using digital channels to reach a clearly defined audience, digital marketing extends beyond internet marketing to include SMS & MMS, social media marketing, display advertising and search engine marketing, email marketing and many more. We digital
- 12. Digital Kenya 2016 Facebook twitter YouTube mobile internet population 5.02million users 700,000 active monthly users 8 million hours Watched monthly 18.6 million mobile Data subscriptions monthly 29.1 million active Internet users monthly 64% of Kenyans are under 25 years while 49% are 25 – 34 years old We digital
- 13. Digital Africa 2016 mobileinternet Mobilesocial 986 million mobile subscriptions 349 million active Internet users 102 million active usersSocial media 129 Million Active users Page 12We digital
- 14. Case Study –FSI Capital (On going)
- 15. FSI Capital The Opportunity • A former market leader in the microfinance landscape was crushing under the pressure of competition and negative brand perception. What we are doing • We set out to re-energize brand perception by talking to the target market’s need for financial solutions / financial partner. Outcome • The branches are experiencing a foot traffic increase of 30-34% week on week. • The target audience through FSI social pages have been able to verbalize what they wish was different about the brand and/ or it’s product offering, this information is helping our client better understand and serve his customers • FSI’s clear cut communication is helping the brand gain awareness with the target audience. • We project FSI will be back to top tier microfinance in the next 6 – 9 months Website Build : http://bit.ly/2ehp4gW Social Media Videos : http://bit.ly/2fhIyVl Facebook : http://bit.ly/2fyh6WL Twitter : http://bit.ly/2fhPkun LinkedIn: http://bit.ly/2e4YkoH
- 16. Case Study 5– Mamu Travel International (On going)
- 17. Mamu Travel The Opportunity • Our client is looking to make moves in the travel and tours industry at a time when others are closing shop, we saw an opportunity to do something different at a time when her brand was likely to shine over big tour operators What we are doing • We have constructed a purely digital campaign aimed at distinguishing the brand from the competition and the noise • We are selling uniquely packaged destinations both locally and internationally by leveraging on social media impressions. Outcome • The brand has begun to attract a more specific clientele • Sales have already jumped by 20% • Our client is experiencing a new wave of enquires and bookings • The brand has just begun on a new phase of growth Content Posting Style : http://bit.ly/2fcsmmK Website: http://bit.ly/2fCbR8n Facebook: http://bit.ly/2eGFiRS Twitter: http://bit.ly/2ev9Isz
- 18. Case Study 1– river’s edge (Red hill)
- 19. river’s edge The Opportunity • The client was looking to sell new high end homes & conventional methods were not creating sufficient leads to meet the time frame our client was working with What We Did • We developed a purely digital campaign that utilized the properties’ unique features on Facebook & YouTube as a way of driving awareness & traffic to the show house open day(s) • We created a series of Videos Commercials that struck at the aspirational and emotive chords of our target audience Outcome • We brought in 90% more leads than a leading realtor firm • We generated sales valued at 160 million shillings in the first 8 weeks of the campaign • We sold a total of 34 out of 37 houses valued at between 27 & 30 million shilling in a span of 4 months • This was the project that made us realize that digital and content marketing was very viable in Kenya http://riversedge.co.ke/ https://www.facebook.com/RiversEdgeKE/videos/1683699211902204/
- 20. Case Study 2– Space hunter Africa
- 21. Space Hunter The Opportunity • Owing to the success of the River’s Edge project we decided to conceptualize a digital platform that would help sell spaces (both residential and commercial) • The concept also made it possible to drive traffic to service based spaces like restaurants, bistros and high end hotels What We Did • This was our last engagement as a creative team before we left employment to startup Conceptual Grey but not before making this concept a success. • We invited Caroline Mutoko to be the host of the show which she obliged. Outcome • The Facebook page grew to north of 10,000 followers in 14 days • We got The Bedelle in Runda fully booked on Thursdays, Fridays & The Weekends for 3 months • We got an interior decorator with some pretty amazing ideas to become one of the most visible interior designers in the market All within the first 4 weeks of the asset going live http://spacehunterafrica.com/ https://www.facebook.com/961445793950492/videos/980722068689531/
- 22. Case Study 3– Chase bank
- 23. Chase Bank The Opportunity • Chase Bank introduced a new savings account in December 2015 • The client needed the product to have visibility in a market that has many similar products • We committed to delivering 5,000 leads/possible account openings in 10 weeks What we did • We created a digital campaign that spoke to the target audience in their language • We also spoke to the aspirational nature of the target audience while emphasizing the need to ‘chase’ a good habit like saving for the things that matter to them • The campaign comprised of a social Videos , Online Infomercials and the use of influencers on Social Media Outcome • We generated slightly more than 7,000 leads in 10 weeks through social media, surpassing the set goal considerably • Origins Savings Plan was experiencing account openings at a time when most banks were experiencing withdrawals (December) https://www.facebook.com/ChaseBankKenya/videos/1052958208069093/ https://www.facebook.com/ChaseBankKenya/videos/1033737233324524/
- 24. Our Production work Clickon the link to view - http://bit.ly/2g55kT7
- 25. Your d.b.b. We wishto be of service as your Digital Brand Builder. We believe that your robust brand can, and should find it’s digital voice, and we believe our passion, expertise and digital brands a make us a great fit for your digital engagement. We look forward to sharing great ideas and delivering actual ROI on your digital marketing budget.
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