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Connect to the consumer john clark
John Clark, SVP of Commercial Publishing at Sega, discusses connecting with consumers through social media and community building efforts. His division focuses on monetization, distribution, technology development, and developer partnerships. By engaging consumers on platforms like Twitter and through challenges on Steam, Sega is able to build relationships with 200,000 unique users and generate 45 news stories, using consumers as contributors to help drive awareness of its content through social media.
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