Connected commuter high fashion

Connected commuter high fashion

• 1.
  High-End Fashion • 69%wear or use high end fashion products • 92% shop for high end brands in-store • Commuters spend an average of £870 a year on high end fashion • 1 in 4 spend over £1,000 • 76% have received a high end fashion item as a gift • On average, commuters make 2 high end clothing, jewellery and accessory purchases a year • Almost 1 in 4 buy high end clothing at least 4 times a year • Quality and uniqueness are key reasons commuters buy high end fashion • 61% say that rail advertising would reinforce a high end purchase decision • 44% of commuters are alerted to new products by advertising • 36% have heard of a new store opening through advertising