Connecting Your Content: How to Save Time and Improve Content Quality through Structured Content and Taxonomy
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The document discusses the benefits of structured content and taxonomy in improving content quality and efficiency. It emphasizes the importance of designing connected content that is adaptable across various platforms and suggests methods such as user journey mapping and research categorization. The text highlights the need for content creators to prioritize user experience and streamline the delivery of information.
![ Change it once, it changes everywhere
Reduce risk of duplicate content
Scales quickly
Enables connections – surface buried treasure
Enables personalisation
Make the most of the content you have
Point resources to most
important things
No more massive
[and expensive] redesigns](https://image.slidesharecdn.com/p6-agar-190626055713/85/Connecting-Your-Content-How-to-Save-Time-and-Improve-Content-Quality-through-Structured-Content-and-Taxonomy-51-320.jpg)
Connecting Your Content: How to Save Time and Improve Content Quality through Structured Content and Taxonomy
- 1. CONNECTING YOUR CONTENT: How to save time and improve quality through structured content and taxonomy @pamelaagar #P6
- 7. “Structured content is content that is planned, developed and connected outside an interface so that it’s ready for any interface” - Carrie Hane and MikeAtherton ‘Designing Connected Content’
- 14. Subject matter expert interviews Audience research User journey mapping Card sorts Data needs List of terms DOMAIN OBJECTS
- 15. Research Group Researcher Group type Research topic EventNews Blog post Research theme Funder Type of researcher Publication Vacancy BACKTOTHE CRICK…
- 16. Research Group Researcher Group type Research topic EventNews Blog post Research theme Funder Type of researcher Publication Vacancy Part of Has type Has type Publishes Has collection of Is featured in Part of Part of Part of
- 17. Research Group Researcher Group type Research topic EventNews Blog post Research theme Funder Type of researcher Publication Vacancy Part of Has type Has type Publishes Has collection of Is featured in Part of Part of Part of
- 18. Research Group Researcher Group type Research topic EventNews Blog post Research theme Funder Type of researcher Publication Vacancy Part of Has type Has type Publishes Has collection of Is featured in Part of Part of Part of
- 19. BREAK IT DOWN TO SET IT FREE
- 20. RESEARCH GROUP • Name • Summary • Photo • Type • Topic • Theme • Funder • Group Leader • Group Members • Group Admin • Publications • Research description • Projects RESEARCHER • Name • Title • Email address • Phone number • Research Group • Photo • Type • Qualifications • Biography • Publications • Social media EVENT • Title • Summary • Photo • Date • Time • Venue • Type • Topic • Theme • Speaker • Host • Contact • Series • Description • Booking method NEWS ARTICLE • Title • Summary • Photo • Date • Author • Type • Topic • Theme • Featured person • Featured group • Article CREATE CHUNKS, NOT BLOBS
- 21. RESEARCH GROUP • Name • Summary • Photo • Type • Topic • Theme • Funder • Group Leader • Group Members • Group Admin • Publications • Research description • Projects RESEARCHER • Name • Title • Email address • Phone number • Research Group • Photo • Type • Qualifications • Biography • Publications • Social media EVENT • Title • Summary • Photo • Date • Time • Venue • Type • Topic • Theme • Speaker • Host • Contact • Series • Description • Booking method NEWS ARTICLE • Title • Summary • Photo • Date • Author • Type • Topic • Theme • Featured person • Featured group • Article
- 22. RESEARCH GROUP • Name • Summary • Photo • Type • Topic • Theme • Funder • Group Leader • Group Members • Group Admin • Publications • Research description • Projects PERSON • Name • Title • Email address • Phone number • Research Group • Photo • Type • Qualifications • Biography • Publications • Social media EVENT • Title • Summary • Photo • Date • Time • Venue • Type • Topic • Theme • Speaker • Host • Contact • Series • Description • Booking method NEWS ARTICLE • Title • Summary • Photo • Date • Author • Type • Topic • Theme • Featured person • Featured group • Article
- 23. Element Description Format Max length Required Group name Formal name of Group. Appears at top of Group and in search results and listings Plain text Y Group sub-title Descriptive name of Group. Appears at top of Group and in search results and listings Plain text Y Group summary Short overview of research focus Plain text Group banner image Editorial image introducing group Image n/a N Group banner image caption Explanation of image, including science, person and lab behind it.Will appear with banner image. Plain text N Teaser image Small version of Group banner image for teasers and search results n/a N Group type Pulls from list of different group types Menu – single select n/a Y Research topic Topical area of research – pulls from list of themes Menu – multi select n/a Y Research theme Strategic research themes – pulls from list of themes Menu – multi select n/a Y Group Leader Group Leader name – pulls from researcher menu Menu – single select n/a Y RESEARCH GROUP
- 24. CATEGORISATION AS A CONNECTOR GROUPTYPE • Crick Lab • Seconded Lab • Sabbatical Lab • Satellite Lab • Technology platform NEWSTYPE • News • Feature • Profile • Perspective • Audio • Video RESEARCHTHEME • Growth and Development • Health and Ageing • Human Biology • Cancer • Immune System • Infectious Disease • Neuroscience RESEARCHTOPIC • Biochemistry and Proteomics • Cell Biology • Cell Cycle and Chromosomes • Chemical Biology • Computational and Systems Biology • Development Biology • Ecology • Gene Expression • Genetics and Genomics • etc EVENTTYPE • Public event • Training • Seminar • Conference • Symposia RESEARCH GROUP
- 26. RESEARCH GROUP
- 27. RESEARCH GROUP
- 28. RESEARCH GROUP
- 29. RESEARCH GROUP
- 30. RESEARCH GROUP
- 34. PERSON
- 37. NEWS
- 38. NEWS
- 39. NEWS
- 44. REUSABLE MODULE
- 45. REUSABLE MODULE
- 50. “It is your mission to get your content out, on whichever platform, in whichever format your audience wants to consume it. Your users get to decide how, when, and where they want to read your content. It is your challenge and your responsibility to deliver a good experience to them.” - Karen McGrane, Content Strategy for Mobile
- 51. Change it once, it changes everywhere Reduce risk of duplicate content Scales quickly Enables connections – surface buried treasure Enables personalisation Make the most of the content you have Point resources to most important things No more massive [and expensive] redesigns
- 52. Six eight-studded bricks fit together in 915,103,765 different combinations
Editor's Notes
- #2: The concepts of structured content, taxonomy and ‘create once, publish everywhere’ are common themes in content strategy. The promise of saving your time and improving your content quality by removing duplication, providing relevant user journeys and enabling omni-platform publishing is enticing. But how do you turn the theories into practice when you are working in complex institutions, with devolved publishing models and an overwhelming amount of content? Techniques to identify and prioritise opportunities to connect your content so you can reuse it across your site for a range of purposes How structuring your content in your CMS is vital for facilitating content connections and ensuring your site is future-ready Examples of how introducing manageable taxonomies can save you time and ensure your users see content that’s more relevant and appropriate
- #3: The times they are a’changing – and indeed they have been for a while When we create a website, we have no idea where a visitor will be, what they’ll use to view it, what browser they’ll use, or what their connection speed will be. They may not even see anything at all Focus on design / technology decisions But content is the whole point People visit you to access information or complete a task
- #4: Creating huge blobs of content are hugely restricting – hard to reuse, inefficient, don’t help user with relevant onward journey
- #9: CMA compliance - But it’s frequently standalone within course listing > rarely connected elsewhere
- #13: Talk a bit about the process - mention workshop later What is your content actually about? Nowhere near design or CMS What do people actually need – and how do they describe it / in connection with what First meaning – then structure What is your context
- #21: Content types Everything should have a purpose. If someone asks for it – ask them why and if they can’t answer, take it out (or go back to your research)
- #22: Content types
- #23: Content types
- #24: Be specific – this is likely what’ll end up in your project specificiation, it’ll help people down the line know exactly what should be CMS – and it’ll help when you get to design -= how much space do things actually need. Stops you being led by design and lorum ipsum don’t design for a device, design for flexibility