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The color scheme of the album cover is black and white to highlight the contrast mentioned in the album title. The sans serif font was used because it is associated with pop artists and seems modern. The artist, Conor Maynard, is portrayed as dancing and fashionable to imply his music is danceable and appeal to female fans, positioning him as a modern popstar. The overall design is iconographic of the pop genre through the modern clothing and sans serif typography used.




