Consumer Buying Behavior on Bajaj Two Wheeler by Neeraj Bhandari ( Surkhet.Nepal )

Consumer Buying Behavior on Bajaj Two Wheeler by Neeraj Bhandari ( Surkhet.Nepal )

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  PROJECT REPORT Néerazz Lee BBA1st YEAR 2013014042 CONSUMER BUYING BEHAVIOR & SATISFACTION LEVEL OF TWO WHEELER WITH REFERENCE TO BAJAJ AUTO.
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  CONTENT • History • Introductionof the study • Consumer behavior • Analysis and interpretation • Findings • Suggestions
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  COMPANY’S PROFILE • World’sthird-largest and leading manufacturer of scooters and motorcycles • 1930: Bajaj auto is founded ( By Jamnalal Bajaj in Rajasthan ) • 1968: Rahul Bajaj becomes the Indian license ( Chairman ) • 2004: Manufactured Discover DTSi on Indian roads • 2010: Bajaj auto launched a 135 cc pulsar • 2011: Bajaj auto records its best year ever • 2013: Successful to be established in every Heart of the People
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  INTRODUCTION TO THESTUDY • To know the customer behavior and satisfaction level for Bajaj auto • From the study it was found that Bajaj auto motorcycle is having good brand image in the market VISION • Understanding the needs of customers and offering them superior products and service • Leveraging technology to service customers quickly, efficiently and conveniently • Providing an enabling environment to faster growth and learning for employees
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  CONSUMER BEHAVIOR • Themain aim of marketing is to meet and satisfy the targets of the customers needs and wants • The field of consumer behavior studies how individuals, groups and organization select, buy, uses goods, service,ideas,or experience to satisfy their needs and desires understanding consumer behavior and knowing customer are never simple.
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  Q1. WHICH BIKEDO YOU HAVE? INTERPRETATION: - Out of the sample size of 90 customers, 15 customers are of hero Honda, 55 are of Bajaj and 20 customers of other motorbikes are taken into consideration. ANALYSIS AND INTERPRETATION
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  YES 70 NO 11 CAN’TSAY 9 Q2. ARE YOU SATISFIED WITH THE PERFORMANCE OF THE BIKE THAT YOU ARE CURRENTLY HAVING? INTERPRETATION: - Out of the sample size of 90 customers, 70 customers says that they are satisfied with the performance of their Bajaj bikes. On the other hand 11 customers are not satisfied with the performance of the bikes that they are having. While the remaining 9 customers are unable to say anything.
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  FINDINGS • In currentmarket scenario, respondents give maximum no. Of weight age to the status symbol then after they consider price and quality of the product respectively. • The study shows that 55 respondents are already user of Bajaj motorcycle. So Bajaj auto is popular automobile company in study region. • The study shows that 32 respondents give more points to status symbol of the product in the market. • Out of the sample size of 90 customers, 70 customers says that they are satisfied with the performance of their Bajaj bikes. • The study shows that most of the respondents consumed the product by focusing to the status and price of the product in the market.
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  SUGGESTIONS 1. Companies shouldgive more emphasize on news paper as an informative tool for giving the information about motorbike. 2. If company’s technical department will work in increasing the mileage and stylish look of motorbike so more customer will attract. 3. The dealers must emphasis on good and healthy relationship with the customers because customers are very much affected by their friends and relatives who are using the motorbike. 4. Companies should continue its way of creating the brand name like fulfilling the social responsibility. 5. Regular customer feedback should be there so company can know regularly that, what customers want is.
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  Néerazz Lee BBA 1stYEAR 2013014042