MEANING OF CONSUMERISM
• According to oxford dictionary, consumer
mean, “protection or promotion of
consumers’ interests”.
• According to Webster’s student dictionary
consumerism mean, “The policy or program of
protecting the interest of the consumer”.
MEANING OF CONSUMERISM
• Under Cambridge dictionary it defines
consumerism as, “it is the state of advanced
industrial society in which a lot of goods are
bought and sold, or (disapproving) the state in
which too much attention is given to buying and
owing things”.
• Marketing dictionary defines consumerism as,
“public concern over the rights of consumer, the
quality of consumer goods, and the honesty of
advertising”.
M.Manjuladevi
II M.Sc

Consumerism

  • 3.
    MEANING OF CONSUMERISM •According to oxford dictionary, consumer mean, “protection or promotion of consumers’ interests”. • According to Webster’s student dictionary consumerism mean, “The policy or program of protecting the interest of the consumer”.
  • 4.
    MEANING OF CONSUMERISM •Under Cambridge dictionary it defines consumerism as, “it is the state of advanced industrial society in which a lot of goods are bought and sold, or (disapproving) the state in which too much attention is given to buying and owing things”. • Marketing dictionary defines consumerism as, “public concern over the rights of consumer, the quality of consumer goods, and the honesty of advertising”.
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