Annabelle Trailer 
Shot no. Shot type Shot length Scene no. Content/Purpose 
1 Establishing 
shot 
2 seconds 1 Establish the opening setting of the film 
2 Wide shot 4 seconds 2 Woman walks from corridor into bedroom. Purpose is to show the 
characters of the film. 
3 Close up 
using rule 
of thirds 
5 seconds 2 To show that a character is expecting a child. 
4 Mid shot 3 seconds 2 Female character moves as another character enters. 
5 Low angle 
wide shot 
1 second 2 Male character enters with prop in arms for female character 
6 Close up 1 second 2 Females expression 
7 Two shot 3 seconds 2 Opening box 
8 Mid shot 2 seconds 2 Viewing doll and removing from box 
9 Wide shot 5 seconds 2 Removing doll from box 
10 Mid shot 3 seconds 2 Placing doll on shelf 
11 Fade to 
black 
2 seconds Used to build tension 
12 Title screen 2 seconds Used to inform 
13 Establishing 
shot 
1 second 3 Establishing setting 
14 Panning 
Mid shot 
9 second 4 Couple sleeping in bed 
15 Wide 
exterior 
shot 
5 seconds 5 Shows window of house next door and the family sleeping being 
murdered. 
16 Close up 
using rule 
of thirds 
3 seconds 5 Female character wakes up after hearing screams. 
17 Mid shot 
using rule 
of thirds 
4 seconds 5 Female wakes up partner. 
18 Fade to 
black 
1 second Used to build tension 
19 Close up 1 second 6 Male gets up to leave room. 
20 Mid shot 1 second 6 Male leaves room 
21 Fade to 
black 
<1 second Used to build tension 
22 Panning 
mid shot 
14 second 
shot 
7 Female goes into cupboard and get dressing gown. 
23 Mid shot 2 seconds 7 Woman standing in doorway cradling the Annabelle doll. 
24 Mid shot 10 seconds 7 Main female’s reaction of woman standing in doorway as another 
male appears behind her. 
25 Fade to 
black 
<1 second Used to build tension 
26 Close up 1 second 8 Male stabs woman 
27 Fade to 
black 
<1 second Used to build tension 
28 Close up 1 second 9 Main male tackles knife from the other male character. 
29 Fade to <1 second 9 Used to build tension
Annabelle Trailer 
black 
30 Close up 1 second 9 Close up of knife 
31 Fade to 
black 
<1 second Used to build tension 
32 Close up <1 second 9 Intruding woman runs away. 
33 Fade to 
black 
<1 second Used to build tension 
34 Mid shot <1 second 9 Main male character dives onto intruding woman stabbing her in the 
back. 
35 Fade to 
black 
<1 second Used to build tension 
36 Two shot 1 second 9 Main male goes to his partner. 
37 Fade to 
black 
<1 second Used to build tension 
38 Wide shot 2 seconds 10 Intruding woman sits against a wall with Annabelle doll on her lap. 
39 Fade to 
black 
1 second Used to build tension 
40 Title screen 2 seconds Used to inform 
41 Mid shot, 
zoom 
4 seconds 10 Zooming onto the face of the Annabelle doll 
42 Title screen 4 seconds Used to inform 
43 Close up 
zoom 
6 seconds 10 Blood dripping onto the face of the Annabelle doll 
44 Fade to 
black title 
screen 
5 seconds Used to build tension and inform 
45 Fade to 
black 
7 seconds Used to build tension 
46 Mid shot 10 seconds 11 Annabelle doll rocking in rocking chair 
47 Title screen 3 seconds Used to inform 
48 Title screen 2 seconds Used to inform 
49 Title screen 1 second Used to inform 
Looking at the amount of shots (49) and the range of shot types in just this one trailer I can see that 
when it comes to creating my own production, in order to make it successful I will need to use a 
range of shots that vary in length from a couple of seconds up to 10 seconds or more. Looking at the 
average time of these shots I found it was at 3 seconds, this seems to be the conventional length of a 
shot. I also found from this trailer that the shots that I use will need to have links between each 
scene allowing for continuity, letting my audience make sense of what is happening. As well as 
include a range of scenes, as this trailer alone makes use of 11 scenes that I could see.

Content analysis

  • 1.
    Annabelle Trailer Shotno. Shot type Shot length Scene no. Content/Purpose 1 Establishing shot 2 seconds 1 Establish the opening setting of the film 2 Wide shot 4 seconds 2 Woman walks from corridor into bedroom. Purpose is to show the characters of the film. 3 Close up using rule of thirds 5 seconds 2 To show that a character is expecting a child. 4 Mid shot 3 seconds 2 Female character moves as another character enters. 5 Low angle wide shot 1 second 2 Male character enters with prop in arms for female character 6 Close up 1 second 2 Females expression 7 Two shot 3 seconds 2 Opening box 8 Mid shot 2 seconds 2 Viewing doll and removing from box 9 Wide shot 5 seconds 2 Removing doll from box 10 Mid shot 3 seconds 2 Placing doll on shelf 11 Fade to black 2 seconds Used to build tension 12 Title screen 2 seconds Used to inform 13 Establishing shot 1 second 3 Establishing setting 14 Panning Mid shot 9 second 4 Couple sleeping in bed 15 Wide exterior shot 5 seconds 5 Shows window of house next door and the family sleeping being murdered. 16 Close up using rule of thirds 3 seconds 5 Female character wakes up after hearing screams. 17 Mid shot using rule of thirds 4 seconds 5 Female wakes up partner. 18 Fade to black 1 second Used to build tension 19 Close up 1 second 6 Male gets up to leave room. 20 Mid shot 1 second 6 Male leaves room 21 Fade to black <1 second Used to build tension 22 Panning mid shot 14 second shot 7 Female goes into cupboard and get dressing gown. 23 Mid shot 2 seconds 7 Woman standing in doorway cradling the Annabelle doll. 24 Mid shot 10 seconds 7 Main female’s reaction of woman standing in doorway as another male appears behind her. 25 Fade to black <1 second Used to build tension 26 Close up 1 second 8 Male stabs woman 27 Fade to black <1 second Used to build tension 28 Close up 1 second 9 Main male tackles knife from the other male character. 29 Fade to <1 second 9 Used to build tension
  • 2.
    Annabelle Trailer black 30 Close up 1 second 9 Close up of knife 31 Fade to black <1 second Used to build tension 32 Close up <1 second 9 Intruding woman runs away. 33 Fade to black <1 second Used to build tension 34 Mid shot <1 second 9 Main male character dives onto intruding woman stabbing her in the back. 35 Fade to black <1 second Used to build tension 36 Two shot 1 second 9 Main male goes to his partner. 37 Fade to black <1 second Used to build tension 38 Wide shot 2 seconds 10 Intruding woman sits against a wall with Annabelle doll on her lap. 39 Fade to black 1 second Used to build tension 40 Title screen 2 seconds Used to inform 41 Mid shot, zoom 4 seconds 10 Zooming onto the face of the Annabelle doll 42 Title screen 4 seconds Used to inform 43 Close up zoom 6 seconds 10 Blood dripping onto the face of the Annabelle doll 44 Fade to black title screen 5 seconds Used to build tension and inform 45 Fade to black 7 seconds Used to build tension 46 Mid shot 10 seconds 11 Annabelle doll rocking in rocking chair 47 Title screen 3 seconds Used to inform 48 Title screen 2 seconds Used to inform 49 Title screen 1 second Used to inform Looking at the amount of shots (49) and the range of shot types in just this one trailer I can see that when it comes to creating my own production, in order to make it successful I will need to use a range of shots that vary in length from a couple of seconds up to 10 seconds or more. Looking at the average time of these shots I found it was at 3 seconds, this seems to be the conventional length of a shot. I also found from this trailer that the shots that I use will need to have links between each scene allowing for continuity, letting my audience make sense of what is happening. As well as include a range of scenes, as this trailer alone makes use of 11 scenes that I could see.