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Content ceration
I do not have enough information to create a content marketing campaign. Can you please provide more details about the client, their industry, target audience, goals, etc.? Effective content marketing requires understanding the specific business and objectives.
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Content ceration
- 2. Content marketing isthe creation and sharing of content in order to : Engage current and potential customers Building trust with the audience.
- 5. Increasing brandawareness Lead generation Converting leads into customers Building the image as the industry leader Customer engagement Customer retention Website traffic Sales
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- 8. ◦ More inboundapproach ◦ Customer engagement and innovation ◦ Search Engine Optimisation ◦ Development of knowledge culture ◦ Better use of company resources
- 11. Each content marketingtool has different objectives to achieve
- 12. Basically we canindicate the following factors: Drive traffic on the social web and company’s website. Ensure quality and consistency. Have a holistic view of the marketing strategy you should apply. To answer the question how your content fulfils the expectations of your customer. To control and manage online content. To create, gather and distribute content.
- 13. Carefully cultivateyour social experience: ◦ Each social platform you consider must be a good fit for your outreach intentions. Listen and learn: ◦ before you start to share your content be prepared to join in the stream . Don t be afraid to get creative: ◦ try creating something original and less formal, such as an informal photo tour of your office.
- 15. Write astrong headline to spark interest. Summarize the main point in the beginning. Reinforce your message with images you choose to accompany the post. Restate your points in bulleted or numbered lists to make it easier for skimmers to absorb the information. Use subheadings to emphasize the supporting points of your argument. Summarize your main point again at the conclusion for readers who jump right to the end.
- 16. Demo onyour product or service. Educate viewers on the issues relevant to your business by offering video tutorials. About Us page to give website visitors a glimpse of what makes your team special. Record your response to sensitive public relations issues. Video press releases can convey the appropriate emotional tone in a way that text alone just can’t manage.
- 17. Align yourvisual story with your content marketing strategy. Know the rules of good design. General theme the most sense both creatively and strategically. Create a signature style for your visual content Avoid generic stock images. Add your logo and/or a link to custom photos and illustrations Add the proper alt tags to every image for search results
- 18. • Foster asense of belonging among your readers publishing your favorite reader comments . • Provide exclusive content or benefits that aren’t available anywhere else. Give them access to discounts, downloads or other special assets and offers. • Use progressive profiling Collect additional data on your subscribers, then use that information to customize your email experience to better suit their needs and interests.
- 21. Client questionsyou receive Case studies Industry articles (offer your analysis) Your keywords
- 22. Interview yourpartners Social media conversations Other websites and forums Conversations you have at industry events The news
- 24. 1. Analyse companybusiness and perform SWOT analysis on your content marketing efforts and develop a plan to improve them. 2. Define the right objectives and KPIs for that plan 3. Identify your customer 4. Choose your content marketing mix 5. Create a timeline for your content plans 6. Chose team and assign budged 7. Brainstorm content ideas and find the gap in what you and/or your competitor's are not covering
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- 31. Concept withmind Contents are ◦ Deeply researched, useful and meaningful ◦ It solves problem in a profound way How to hit the goal By extremely shallow educational pieces missed
- 33. Concept withthe news Contents related to ◦ Something current newsworthy or trending How to hit the goal Do not reiterate the news ,find a way to connect the news to the client’s industry
- 35. Concept withpersonal identity Contents directly connect with ◦ Part of intimate world OR identity How to hit the goal Give the reader a way to see themselves in the content, Let the reader identify with the content
- 37. Concept withreal life Contents tells ◦ Real personal story ◦ Shares a case study ▪ How to hit the goal • Make sure there is a moral real life example • Stories matter if they share an insight or massage
- 39. Concept withmany more concepts Contents is ◦ A collection of other popular content ▪ How to hit the goal • Make a complete and/or unique collection • Do not curate small lists that have been repeatedly done.
- 41. Concept withunrelated concept Contents is ◦ Spins an old ide and offer a new way of looking at it ▪ How to hit the goal • Do not reiterate old ideas. • Find a surprising , unique or interesting way to show ideas
- 48. This step focuseson identifying any possible gaps in your current content marketing efforts.
- 50. The contentmarketing matrix is used to map relevant content in two ways to help identify the suitability of content to: 1. Support the purchase process across the buyer journey. 2. Achieve audience engagement using different types of psychological engagement from emotional to rational.
- 52. Create arealistic timeline for your content plan. This timeline is used for your internal team.
- 55. You are assignedto create campaign for the following ??????