Download to read offline
More Related Content
Similar to Content Marketing - SITE SoCal
Content Marketing - SITE SoCal
- 1. Capture, Connect andCommunicate with Content Marketing Jessica L. Levin, MBA, CMP
- 2. About My About Me Company @Jessicalevin
- 3. Just the Facts • B2B Marketers allocate approximately 26% of their budgets to content marketing • The biggest challenge facing content marketers (36%) today: Producing Engaging Content • 51% of content marketers plan to increase their budgets over the next 12 months • Source: Marketo
- 4. Just the Facts Themost popular content marketing tactics used by businesses today include: • Social Media (79%) • Article posting (78%) • In-person events (67%) • eNewsletters (61%) • Case Studies (55%) Source: Marketo
- 5. WHAT THE HECKIS CONTENT MARKETING?
- 6. Social Media Community Photos Newsletters Events Video Apps Interviews Website Blogs Podcasts White Papers Case Studies Surveys QR Codes Infographics
- 8. • What do you want to accomplish? Goals and Strategy Objec?ves? Strategy • Based on your goals and resources which channel(s) Evalua?on are best for your organiza?on? Planning • How are you going to accomplish your goals? Planning Scheduling, etc. Access Implementa?on • Just Do it! Measure • What’s working? What’s not?
- 9. Content Marketing Checklist Factor Things to Consider Goal AQrac?ng new aQendees? Keep ‘em coming back? Time Available How much ?me does the channel take per day/week/month? Audience Where does your market get it’s content? Time Sensi?vity How quickly does you message need to get out? Technical Is programming involved? Will training be needed? Budget Do you have money to outsource wri?ng, etc.?
- 10.
- 11. Who Provides Fuelfor Thought? • Attendees • Vendors • Staff • Speakers • Competitors (Coopetition) • Industry • Government • Random
- 12. Content Sources • Twitter,Facebook, LinkedIn, Google+ • Magazines • Newspapers • Blogs • Suggestion Tools (Zite, Feedly, Stumbleupon) • Conversations • TV/Radio
- 13. Newsletters Format Audience • Paper vs. Electronic • Members/Clients • Frequency • Potential Members/ • Contributors Prospects Have you considered sending abbreviated versions to prospects?
- 14. Webinars Live vs. Prerecorded Members/ Free vs. Paid Attendees Only? Selling During a Webinar: OK or Not Virtual Passes OK?
- 15. Interviews Interviews can be great teaser content for mee?ngs and events.
- 16.
- 17.
- 18.
- 19. Surveys Providing an executive summarycan be a great marketing tool. SHRM has a great example of content marketing with preferred pricing for members.
- 20. Social Media New kid on the block!
- 21. Graphical Sharing • Photoboards that express personal interests. • Can be used by people or brands. • Great for visual products. • Huge trend in graphical social networks.
- 22.
- 23.
- 24.
- 25. Community Peer-to-Peer Communities EncourageContent Generation Through Interaction Discussion and Knowledge Sharing!
- 26. BUT, WE CAN’TGIVE IT AWAY…
- 27.
- 28.
- 30.
- 31.
- 32. Member Benefits What content is unique enough for members/ aQendees only?
- 33.
- 34. Thought Leadership Is Your Organization a Rockstar?
- 35. Where to SpendYour Time?
- 36. Content Marketing Checklist Factor Things to Consider Goal AQrac?ng new aQendees? Keep ‘em coming back? Time Available How much ?me does the channel take per day/week/month? Audience Where does your market get it’s content? Time Sensi?vity How quickly does you message need to get out? Technical Is programming involved? Will training be needed? Budget Do you have money to outsource wri?ng, etc.? Remember This?
- 37. Sample Content Schedule: NationalPudding Manufacturers and Retailers Conference Date Channel (S) Topic Who Week 1 February 20, 2012 Blog Pudding Sales on the Rise JL February 21, 2012 Facebook/TwiQer Organic ingredients MC February 22, 2012 YouTube Teaser from keynote speaker JL February 23, 2012 Facebook /TwiQer Tips about mee?ng des?na?on MC February 24, 2012 Facebook/TwiQer Promote aQendees content MC Week 2 February 27, 2012 Blog Green Pudding Manufacturing JL February 28, 2012 Facebook/TwiQer Green manufacturing trends MC February 29, 2012 Facebook/TwiQer Retail marke?ng trends MC March 1, 2012 Monthly Podcast Interview with pudding retailer MC March 2, 2012 Facebook/TwiQer Promote aQendees content MC
- 38. “The Speakers WhoDon’t Leave” Jessica L. Levin, MBA, CMP President and Chief Connector Seven Degrees Communica?ons @jessicalevin www.linkedin.com/in/jessicalevin jlevin@sevendegreescommunica?ons.com 908-‐912-‐4418