Question 1: Conventions

Question 1: Conventions

• 1.
  QUESTION 1: INWHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? By Jonathan Larham
• 2.
  Conventions of horrortrailers  Camerawork:  Low angle shots to show the antagonist being empower and dominant  High angled shots to show the protagonist being weak and belittling them  Mid shots to show off costumes  Close ups to show emotion (primarily fear)  Point of view shots to show what the protagonist’s view and create fear and tension.
• 3.
  Conventions of horrortrailers  Sound:  Eerir soundtrack to add tension in the equilibrium  Upbeat soundtrack to coincide with the main action and fast paced editing  Soundtrack that speeds up as the editing speeds, as the trailer progresses forward
• 4.
  Conventions of horrortrailers  Editing:  Starts off slow paced  Editing speed increases as the intensity increases  Crosscutting between scenes involving the protagonist, and the then the antagonist  Speeding up the editing as the soundtrack speeds up
• 5.
  Conventions of horrortrailers  Mise-en-scene:  Using low key lighting for the protagonist to their fear and misery  Using high key lighting for the antagonist to show their superiority  Uses of conventional props such as weapons and blood etc.  Uses of conventional costumes  Rough, intimidating attire for the antagonists  Casual/ fashionable clothes for the protagonists
• 6.
  Conventions of horrortrailers  Themes:  Use of an eerie atmosphere  Adding tension throughout  Possible gore and violence  Leaving on a cliff-hanger at the end to create tension and mystery, making the viewer want more
• 7.
  Conventions of horrortrailers  Content  Tension and action sequences  Equilibrium and disequilibrium  Violence and blood/gore  Antagonist and protagonist identified clearly, but not much of the plot is revealed
• 8.
  Conventions of horrorfilm poster      Using the main image that relates to the film content and the genre, that commonly shows the antagonist in an effective way Using a bold font to make it stand out, therefore showing the danger that the plot possesses. Using dark colours like red and black, this shows the theme of danger which also connotes tension and mystery. They also include the usual conventional information (Release date, reviews, production information, film title) Appealing to viewers too
• 9.
  Conventions of horrorfilm magazine front cover        Using a main image that relates to the film content and the genre, that sums up the film in a simple and effective way Using a bold font to make it stand out, therefore showing the danger that the plot possesses Using colours such as red and black as it shows the themes of danger, much like the poster, and this still creates tension and mystery. Including incentives such as posters and giveaways Reviews and articles Exclusives Eye-catching cover lines and cover stories to attract attention.